When it comes to your business, having a successful online presence is of utmost importance in 2023. That’s why when building your website, you need to ensure that the user experience is positive or people won’t come back. Things like branding, content, customer service, analytics, processes and everything in between can be extremely overwhelming. Whether you’re updating an old website or crafting a brand new one, there are tools out there to help you. One of those tools is called AI – artificial intelligence.

In recent months, AI has made profound steps to help people in all industries with increased productivity and advanced ways of completing everyday tasks. When it comes to website building, you might be wondering if AI can help you. The answer is yes and in this blog post we will dive into how to use AI to build your website, specifically how to use Chat GPT to build your website.

Artificial intelligence in our daily lives

Before we dive into Chat GPT, it’s important to understand that there are many other forms of AI technologies that we use on a daily basis. Some of these you might not even realize are AI. For example, if you use facial recognition and/or voice-to-text when using your smartphone, you are using AI!

Have you ever thought about something and then it appeared on your social media channels? While AI doesn’t have the power to magically read your mind, it can use algorithms based on your interests to recommend what you see online. So if you’re wondering why all of the ads you’re seeing are things you’re interested in or have recently searched for, you can thank AI.

These are just a couple of the most basic but common AI technologies that we use today but there are way more complex technologies gaining traction. More advanced forms of AI include content generation algorithms that can create realistic images and videos that aren’t real or reinforcement technologies that can train robots to function. There are endless possibilities when it comes to AI and as it becomes more popular, it continues to advance.

What is Chat GPT?

Today we are going to talk about the AI technology Chat GPT and how to leverage it when building your website. The creators of Chat GPT intended on making an AI technology that would respond to someone who engaged with it. It can be used to answer questions, generate ideas, give you recommendations and so much more. This can be extremely useful if you are creating a website, especially because many website builders have integrated Chat GPT into their systems for an even easier way of website development.

While Chat GPT can provide valuable and contextual information, you should not solely rely on it because it can contain misleading information. It is also important to note that it can not replace human writers who are able to convey emotion and creativity in natural ways. However, it is a cutting edge technology that is making waves in communication and content creation.

Elevate your website using Chat GPT

There are various ways you can use Chat GPT to improve your website. Depending on what page builder program you are using, some will have AI integrated into the system for an even easier way of getting things done. Firstly, you can use AI to help generate more sales by allowing AI algorithms to analyze your visitor’s user behaviours in order to display tailored content to them.

If you are using this, each person who visits your website will see something a little different based on their previous web interactions, online purchases and geographical location. Using this tool on your website will help you increase your sales while ensuring people come back.

Personalize your website content

If you’re having trouble getting your website set up to function, Chat GPT can also help! These tools aren’t just for people who want to use your website, but also for you to streamline extensive processes. When building anything that takes a lot of time and effort, it can become difficult at times to get the job done the way you want it.

If you need more content for your website, you can leverage AI by allowing it to generate verbiage such as blog posts, descriptions for the products you’re selling and more! Create customized web pages in minutes using AI instead of spending hours doing it all yourself. Just remember, you will still need to add your personal touches to make your website unique to you.

Chatbots for improved customer service

Have you ever visited a web page and been instantly greeted by a chat robot asking if you need help with anything? This is a very popular form of AI that many website builders have started to use. There is nothing worse than having a problem with a product or a question and not being able to reach the people responsible for it. So, if you want to greatly improve your user experience, integrating a chatbot is the way to go. These technologies are capable of understanding a user’s language in order to help them navigate through your website, answer any questions and provide 24/7 support.

Media recognition

If your website uses lots of images and/or videos, you can use AI to help keep them organized. Because it has the power to automatically recognize what is in your media, it can tag your images/videos for you, categorize them accordingly, provide alt text and overall improve your website’s SEO with minimal effort on your end.

WordPress Elementor and AI

A popular option for a website builder plugin that we recommend is WordPress Elementor. By using this you don’t need to be a coding wiz in order to make a rad website! There are many great features offered through Elementor including the integration of Chat GPT. So, how do you use Chat GPT to build your website using elementor?

If your goal is to gather user data, try offering an AI-powered survey for your clientele to fill out. This will make it easy for your website to recommend the tailored content we mentioned earlier as well as collect useful data to continue to improve your website. This data can then be used to make future marketing campaigns an even better success.

Allowing AI to gather information from your website to provide you with analytics is a great way to find out more about your visitors and the functionality of your site. Doing so will help you determine if your website needs improvement in certain areas, how to market to your target audience and will ensure all decisions are backed by up-to-date information.

To conclude

Making a website stand out from its competitors in 2023 is a very challenging task. There are so many other people with similar products, business plans and online platforms so it is critical that you make a website that stands out, functions properly and creates an experience that has people wanting to come back. Whether you’re an entrepreneur who sells products through your website, an online influencer looking to partner with like minded brands, a blogger trying to share your writing, AI is here to help you. If you’re having a hard time figuring out where to start, Rad Websites and Marketing can answer your questions, including how to use Chat GPT to build your website. Rad Websites has the expertise you need to get your website finished and out in the market. Contact us today to learn more about our services.

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WordPress Competitors: The Negatives Of Using Other CMS Systems

We’ve discussed why WordPress is so popular but now we’re going to look at other WordPress Competitors CMS systems and website builders and see how they stack up against WordPress. Although not an extensive list, here are a few of the most popular.

WordPress Competitors

Shopify

Shopify is one of the largest CMS systems with over 500,000 active stores on the platform, and store owner has processed $40 billion worth of sales. Not bad at all.
However, unfortunately, it is impossible to customize the structure of your website’s template without touching the code. If you’re not a web programmer or a coder than this can be extremely difficult and challenging. You may need to hire a “Shopify expert” to do any customization because code changes involve handling Shopify’s own programming language (Liquid), in addition to HTML and CSS.
Like any closed website builder, if Shopify decides to shut down operations one day, then you may wind up losing your online presence. This is because you’re hosting your store through Shopify instead of your own external hosting agency. Although unlikely to happen, there isn’t the same 100% guarantee as if you ran a store from your own platform.
The stores that Shopify offer are designed to be a single-language interface only. You can create a multi-language store if needed, but you’ll need to go through the various templates and apps that Shopify offers to do so. It’s very complicated and not at all intuitive.
Lastly, Shopify is more expensive than WordPress. Each of the three levels of service have a separate pricing band. The basic service costs $29 a month, while the professional and unlimited packages are $79 a month and $179 a month, respectively.

Wix

One of the fasted website builders is Wix which is in over 190 countries and as 45,000 sign ups each day. Wix has the widest selection of prebuilt designs for any kind of industry. But unfortunately, it’s not possible to switch to a new theme after your initial choice, and it’s more difficult to revamp your site’s design. You’ll have to redesign it manually or start from scratch which can take a lot of extra hours.
Because Wix is a closed system – meaning not open source like WordPress—Google tends to downgrade it. If you just want a simple site just as a placeholder, Wix is fine but if you’re in a competitive industry and care about SEO (and really everybody should) then Wix isn’t a good solution for you. It doesn’t have any of the flexibility to use tags, metadata and other SEO tools which can severely hinder customers finding your business.
The last thing to mention and the biggest is the total lack of total control and advanced features. You can only do so much with this type of website builder and if you want something that’s outside the norm or different you’re going to be SOL with Wix.

Joomla

Joomla is a free and open source CMS system. The big disadvantage with Joomla is that it’s in the middle of the spectrum, meaning it really doesn’t excel any particular one thing. It’s not as aggressively easy and pretty as WordPress, and it’s not as developer-friendly as Drupal. The end result is unsatisfying, no matter which end of the spectrum you look at it.
Also, because Joomla isn’t very popular, you’re limited to the types of plugins you can get and since they’re not updated regularly they are also easier to hack. This can limit the customization you can do with your website.

Drupal

About 4% of websites are made using Drupal. It is a developer friendly, but if you’re not a coder, you may find Drupal difficult. Recent releases of Drupal have made huge improvements that make it easier for normal users. However it’s not quite as easy as WordPress or Joomla and therefore it’s not as popular as other platforms.

Squarespace

Squarespace is another one of the best WordPress Competitors in the market. This platform is great for creating professional-looking websites, especially if you’re an artist, photographer, or filmmaker. In terms of drag and drop, it has some of the best designs and features on the market. The templates look incredibly modern and anyone who visits your website will think you hired an expensive graphic designer. While not as customizable as WordPress, you do have a range of flexibility and features at your fingertips, allowing you to customize your website. Another bonus is that it’s not as expensive as other drag-and-drop website builders like Wix.

However there are a few drawbacks. Because of the way Squarespace is built, it also not SEO friendly. A big drawback is you’re not able to change blog page titles. Moreover, this website builder claims that their websites use clean HTML mark-up, so pages are easily indexed by Google. However, like any drag-and-drop program, it adds additional HTML code that is not needed, which can lead to poor user experience and potentially harm your organic rankings.

Conclusion

There are of course plenty of other CMS systems (WordPress Competitors) and website builders that we haven’t covered here. But it’s pretty safe to say WordPress is the most popular for a reason. It allows you to build a fully customizable website economically and efficiently. If you need a website built don’t hesitate to contact the team here at Rad Websites where we can take care of you every need.

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Why WordPress Is The Best

WordPress is the best, Still! with marketshare of 43% of the websites online. that means almost every second website you see is WordPress. Said another way WorPress dominates of 1/3 of the internet and every single website built at Rad Wesites is WordPress, No exceptions.
WordPress is by far the most popular open source CMS (content management system) – around 43% of all websites use WordPress and for good reason. In fact, over 10 million websites use WordPress, with 500 new ones added each day, according to the latest statistics.
Rad Websites wants you to know why we use WordPress, we’ll go through the reasons why WordPress is the best over other CMS systems such as Shopify, Wix, Joomla or Drupal.

WordPress Is Easy to Use

It’s a simple system which you can use with only minimal coding or even no coding skills. It just takes a single click to install and website is ready to go. Once installed, you can start creating and publishing pages to your specifications. It’s possible to customize colours, design, and even features of a WordPress theme. If you still feel hard to use there are literally hundreds of tutorials out there for you to learn from.

Free and Open Source

As we mentioned, this platform is free to use, edit and redistribute. That’s why you can easily find its original source codes publicly available. Because it’s free it ensures there are plenty of options and support available if you need it. There are no monthly or yearly fees from WordPress – you just have to pay for a domain and hosting.

Create Any Website With WordPress

Today, this platform has a lot of versatility and gives you full flexibility to create any type of website. It has a wide range of themes and plugins increase its functionality to a great extent, giving you the ultimate flexibility.
You can build anything from an infomercial site to an Ecommerce website which you can use to sell your products online. This website builder gives you several powerful plugins like Woo Commerce and WP Ecommerce that make it easy to handle shipping and taxes.
WordPress is also quite good for supporting membership website. For example, you can sell subscriptions of any premium service or digital products that you have.

Lots of Troubleshooting Help Available

WordPress has a massive community of active users and developers. Its well-maintained support forum contains millions of queries and solutions to troubleshoot problems. You can also search for your query to get the answer to your question. Post your questions unhesitatingly, and you’ll get a solution almost immediately.
Apart from its official forum, there are a number of other WordPress dedicated forums run by developers where one can ask queries and get solutions if you have more complicated or specific problems.

WordPress Has High Security

WordPress has a high-security standard which is extremely important for any business. If your site is down, you lose money, customers, and potentially data.
Since WordPress is so popular it also makes sense that hackers are continuously trying to find loopholes to get into your backend. But not to worry. Regular updates provided by WordPress strongly protect you from this vulnerability. You should also ensure you have regular backups just in case.

Easily Integrated With Any Application

Default WordPress has a lot of built-in functionality but you can even make it more powerful with plugins. When you install Plugins, it will add extra functionality in your website. Some plugin and free and others are premium. There are around 41000+ plugins available at repository.

The Most SEO Friendly Platform

What’s the point of having an amazing, beautiful website if nobody can find it, right? Google and all search engines show and rank websites in search results on the basis of various predefined parameters.
The more parameters you fulfill, the better your website ranks in search results. And WordPress checks all those boxes. Things such as fast loading speed times, navigation, site maps, and social media integration are all things that are easy with WordPress.
One advantage WordPress has over other CMS’s is user experience. Of course, user experience is great for the individual user, but with Google concentrating on how flexible a CMS is, it gives an extra boost.

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In other words, the Shopify platform  “helps people achieve independence by making it easier to start, run, and grow a business”. Over 1,700,000 businesses in more than 175 countries are powered by Shopify.  Same, it “creates the best commerce tools for anyone, anywhere, to start and grow a business”, (Shopify.com). The platform is simple, sleek and integrates well with many different apps at just the click of a button.

Plus, you don’t have to take out your wallet to start. This means, they allow you to set up your store for free, and try their service for 14 days before you’re asked for your credit card. Did I tell you that they are also headquartered in Ottawa, Canada? Nice! However, not everything shines when it comes to Shopify. So, the next question is, what’s not to love? Their SEO.

Obviously, if SEO is critical to your business, you need to read this article as I try to answer the question: Why is Shopify’s SEO bad?

Can you do SEO with Shopify?

First of all, let’s be clear, you can do SEO with Shopify. But it’s limiting. Here are many quick, technical wins.

If you are new to eCommerce and just looking for a place to start, then Shopify is the perfect place for your online store. However, once your business starts to take off that’s when you start to see how Shopify actually holds you back.

Look at it this way: 

You can become 80% competitive on Google’s search engine using Shopify, but that’s it. It won’t get better. If you know what you’re doing and put in the effort, you may even rank on less-competitive searches. However, profitable rankings are extremely competitive, so trying to make up for that last 20% of lost performance will over time become frustrating.

Now that I’ve got your attention, let Best SEO in Canada show you five problems with Shopify’s SEO that might make you think twice about choosing their platform. You might even become motivated to migrate to BigCommerce–our go-to eCommerce plugin for all things WordPress.

1. Canonical URLs

The first problem is Shopify’s Canonical URLs. Canonical issues are all about copies of the same content getting spat into Google.

If you asked them, Shopify would say that they solved the problem using the rel=”canonical” HTML tag, but they would be wrong. It’s not that they’re using the code wrong (I actually love that they make it so easy). Rather, they’re simply expecting this HTML tag to do something that it was not meant to do.

For example, Northcutt, based out of Chicago, had a Shopify client with the following URLs all visible in Google when they searched for site:theirdomain.com:

searched for site:theirdomain.com; proving that all four copies were indeed in Google’s index:

/products/Batteries

/products/batteries

/products/batteries/

/products/BATTERIES/

>Their “batteries“>” product page contained the rel=”canonical” tag. So what happened?

By Google’s own definition, the rel=”canonical” tag is a suggestion. In my experience, they’ve only occasionally followed their own suggestion.

And if you tried patching things together using Shopify’s redirect tool, you would find that this doesn’t work either. At least not if the page to which you are redirecting technically exists.

We still recommend rel=”canonical” HTML tags, but it is unreliable in this situation. The role of this tag is entirely different — perhaps we’ll do another article on that at a later date. Note that in this case, too, JavaScript redirects cannot be relied upon.

These problems can only be solved by using .htaccess or vhost files. Period. And you cannot access these files on Shopify. They know this. Shopify Plus support confirmed this problem, but were unwilling or unable to fix it.

2. Breadcrumb URLs

The second problem is a variant of problem #1: Shopify creates breadcrumb URLs of products beneath categories. What that means is that you will often find two copies of the same page in Google’s index:

/collections/collection-title/products/product-name

/products/product-name

So using MinistryofSupply.com (a clothing store) as an example, Shopify’s default canonical behaviour will state that only the second URL should get indexed. I.e. /products/product-name:

However, a search on Google proves this suggestion often just doesn’t work:

This, right here, is just foolish behaviour. What is the purpose of creating so many conflicting URLs with the same content? None. There is no benefit. Worst of all, like problem #1, Shopify will not provide access for you to solve this problem.

3. No Plusses, Please!

The third problem with Shopify’s SEO is the inability to modify the indexing file, which contains the + sign that must be deleted in order for search engines to crawl the site. Let me explain. There is a file named robots.txt that sends signals to Google about how to index your site, and all other sites. On Shopify, you cannot edit this file. Here’s what’s inside by default:

# we use Shopify as our ecommerce platform

//User-agent: *

//Disallow: /admin

//Disallow: /cart

//Disallow: /orders

//Disallow: /checkout

//Disallow: /3092321/checkouts

//Disallow: /carts

//Disallow: /account

//Disallow: /collections/*+*

//Disallow: /collections/*%2B*

//Disallow: /collections/*%2b*

//Disallow: /blogs/*+*

//Disallow: /blogs/*%2B*

//Disallow: /blogs/*%2b*

//Disallow: /*design_theme_id*

//Disallow: /*preview_theme_id*

/Disallow: /*preview_script_id*

//Disallow: /discount/*

//Disallow: /apple-app-site-association

//Sitemap: https://ministryofsupply.com/sitemap.xml

//# Google adsbot ignores robots.txt unless specifically named!

//User-agent: adsbot-google

//Disallow: /checkout

//Disallow: /carts

//Disallow: /orders

//Disallow: /3092321/checkouts

//Disallow: /discount/*

//Disallow: /*design_theme_id*

//Disallow: /*preview_theme_id*

//Disallow: /*preview_script_id*

//User-agent: Nutch

//Disallow: /

//User-agent: MJ12bot

//Crawl-Delay: 10

//User-agent: Pinterest

//Crawl-delay: 1

Most of these instructions are useful. However, these default instructions also cause problems. Not least of which is that products and vendors that contain a plus (+) or a space character will be blocked from crawling. Take a look again at the instructions. Do you see those lines that contain a “+”, “2B”, or “2b“? Those “instructions” keep those pages from being added to Google’s index. They also disrupt Google’s crawl pattern, which can lead to other indexing problems.

4. That Blog… It’s No WordPress

The fourth problem with Shopify’s SEO is its blog. Indeed, every eCommerce site should have a blog for content marketing. Not doing content marketing? Why ever not? Don’t you know it is always better to own attention rather than rent? In order to thrive, mature brands must become natural link-earning machines.

But let’s be real: Shopify is an eCommerce platform, not a content-marketing platform.

I mentioned WordPress at the beginning of the article with good reason. WordPress is the number one content management platform on the planet. According to the latest statistics. as of March 11, 2021 some 455,000,000 websites are using “>WordPress right now! That means around 20% of all self-hosted websites use it, too.

Shopify has a default blogging engine, but there are too many issues and limitations that are beyond the scope of this article. Suffice it to say, the solution would naturally be to install WordPress in a subfolder on the site for your blog. Sounds simple enough, right? Wrong. Shopify does not allow you to install anything in a subfolder on their site. You will have to host the blog somewhere else and then point the subdomain there, like content.yoursite.com.

In SEO, a closer affiliation is implied when your content shares the same subdomain (such as “www”). This is why it is a part of our best SEO practice to host your blog, news, ebooks, infographics, etc, in a subfolder. However, on Shopify, you can’t do that.

5. The Rest

If by now you are not convinced Shopify’s SEO is bad, then it makes no sense to continue, so we’ll just lump all the other problems as “the rest”. Moreover, I’ve given you a taste of how limiting Shopify’s SEO capabilities can be. But it doesn’t get better. It gets worse; especially once you get into creative keyword architecture, segmentation for account-based marketing, performance tweaks, and other situational fixes (the rest).

Conclusion

Shopify is a great eCommerce platform–for beginners and nontechnical users of the Internet. However, if you are a developer, SEO expert, or a business person with a huge eCommerce store, be aware of what you’ll never be able to do with Shopify’s SEO:

• First, customize robots.txt
• Second, customize web server headers
• Third, customize URL handling and subfolders
• Four, install the world’s greatest content management system for your link-earning endeavours.

Those aren’t just unsolvable problems. They’re three categories of problems and then some. For these, there are no hacks or workarounds. So, if SEO is critical to your business, Shopify is not for you. Why is Shopify’s SEO bad? In a nutshell: There’s no room for growth–your growth!

At Best SEO in Canada, AJ Frey wants to see you grow. He wants to help your business to scale up. As an SEO expert, he knows how to get your business ranking on Google’s page one, using only organic search strategies, because he hates PPC.

“So whether you’re an enterprise company or a small independent business, your success online depends largely on ensuring your target audience finds you on Google” through SEO. AJ Frey offers an extensive range of SEO services, exclusively for driving traffic in order to meet your lead, acquisition or sales objectives. So are you ready to make that move? Give AJ Frey a call at  250-801-6588 or drop him a

So, did we answer the question, “Why is Shopify’s SEO bad”? We surely hope so. Let us know in the Comments box below.

The post Why Is Shopify’s SEO Bad? appeared first on Rad Websites.

Either they put too many (especially towards the end), or not enough (especially in the first paragraph–which should always have at least one). Of course, if you are blogging using the WordPress CMS, you have the benefit of their Yoast SEO partner, which will guide you into placing the required numbers that will meet Google’s best practices.

Still, even after all that, there is no guarantee you will start seeing traffic to your website as there are other factors that can prevent Google’s algorithms from ranking your site. So how can you guarantee traffic flows to your website through blogging? By using the Best SEO in Canada. However, if for whatever reason you are unable to avail yourself of the excellent services of our SEO-expert A J Frey, fear not. We will share with you 12 tricks you must know to attract traffic through SEO blogging when DIY. 

Attracting Traffic Through SEO Blogging

Here’s the thing: Google is on a mission. And so are you. Google’s mission is to ”organize the world’s information and make it universally accessible and useful”. What’s your mission? If you wish to succeed in attracting traffic to your website, you must familiarize yourself with Google’s mission, which means you have to understand search engine optimization (SEO). Is your blog in line with Google’s mission? 

If you’re reading this article, then it means We have succeeded in attracting traffic through SEO bogging. It means We have succeeded in showing search engines like Google and Bing that our blog is a relevant source for people like you who are searching for information about attracting traffic to your website. That’s what SEO blogging is all about.

Do you think We could help you do the same? Sure we can. Here, then, are the12 tricks you must know to attract traffic through SEO blogging:

1.  Use a SEO-friendly CMS

What’s a CMS, you ask? Content Management System. The text and images on your blog are called contents. It’s a no-brainer: If you’re doing SEO blogging you need a CMS that not only facilitates SEO blogging but also promotes it.

It is a documented fact that WordPress is, by far, the best CMS on which to blog, especially SEO blogging. WordPress not only allows SEO plugins like Yoast (which is the closest thing to a human SEO expert), but also facilitates Google Analytics so you can do your own informal audit of your site. 

2. Conduct a SERP Research for your keyword/phrase

SERP stands for Search Engine Results Page— it’s your go-to to learn which pages are ranking using your search term. Knowing what the search results page looks like for the term you’re targeting is important.

After spending time analyzing the top five or so posts to see what they are doing right, you are now armed with the necessary information on how best to optimize your blog posts to not only land the best spots on the results page, but to ensure your content is outstanding.

Researching your keyword/phrase is perhaps the foundation for your plan as it shows you how many people are already searching for your keyword/phrase, which sites are ranking for your keyword/phrase and even make suggestions for alternate keyword phrases that could potentially be more successful for your website. 

3.  Strategically place the keyword/phrase

Another “trick” you must know to attract traffic through SEO blogging is placement. One of the reasons many people are turned off SEO is due to misunderstanding. They believe SEO is stuffing keywords into headers and body of content that does not make sense. That is what’s called keyword stuffing, and actually frowned on by Google. See our article Good SEO Practices vs Bad SEO Practices to learn more. 

Good SEO practices actually include placing keyword/phrases in headers and paragraphs of content that has been well-researched and is coherent. It means when a searcher enters a search term like “how to bake a cake”, he/she is looking for an actual Recipe, not a site with the phrase “how to bake a cake” a million times, but no Recipe.

If this has ever happened to you, you know how frustrating that is. That’s why Google heavily penalizes sites that practice keyword stuffing. 

But where do you place these keywords/phrase you ask? AJ Frey and his team of SEO experts suggest placing them at the following places: 

URL:

The first and most obvious place for your keyword/phrase is in your Url. The Url with the main keyword/phrase gives a hint of what is on the page. Besides, It is a big turn off for Google to see these Urls with a string of characters and numbers.

Page title:

The page title is the “main idea” of your page, and should show up first in a search result. This is a no-brainer.

Headings (and subheadings):

These are phrases used to segment the content on your page. They make the content more scannable, and also help visitors to your page to decide which sections to read, in the event they are unable to read the entire article.

Content:

This is the tricky part, and where most people err. There’s a not-so-thin line between keyword stuffing and strategically placing keywords in the body of your article. Rule of thumb: One in the opening paragraph, one in the closing paragraph and at least 2 – 3 in the body of the text. This, of course, is dependent on the length of the article. You wouldn’t want to have half a dozen keywords in your 500-word article. That could get penalised by Google.

Meta description:

Do you ever notice the block of text in a search result? Sure you have? That’s what decides whether or not you will click on the link in that search result. That’s what we call the meta description. It is very important, as it not only helps Google to determine how relevant is your content, but it also helps searchers to decide whether or not they should click the link to your website. Including the target keyword/phrase clearly makes your content more relevant to the search.

4. Use internal links

There are only a few times that I’ve gone on a website for a minute and end up staying for hours, and that’s usually caused by the interlinking of their articles. I.e., linking from one post to another on the same site. I would start to read one article, but it linked to a few others that I was interested in reading. This is a wonderful trick by the SEO experts for that site, because they managed to accomplish what many experienced webmasters failed to do–keep visitors on their site. 

Google rewards such SEO practices. By using internal links you’re helping search engines better understand the topic of your blog content, and keeping visitors on your site longer, which ultimately can lead to paying customers. 

If you’re new to blogging, don’t worry. It will only be a matter of time before you find yourself with a solid library of posts that you can interlink. 

5. Add internal links to new pages

Internal links are backlinks from one page to another on your website. As mentioned before, they keep visitors on your site, and also help visitors to navigate from page to page, distribute ‘link authority’ throughout your site, and allow Google to use their anchor text to understand context.

The problem is that most people forget to add internal links whenever they publish a new page. However, if you want your page to stand the best chance of ranking on Google or any other search engine for that matter, then you must remember to add internal links to it. 

6. Long-tail keyword/key phrase

Long-tail keywords are also called key phrases. They’re highly specific, consisting of three or more words. For example, “12 Tricks You Must Know To Attract Traffic Through SEO Blogging” is considered a long-tail key phrase. Four reasons long-tail keywords are so effective are:

They generate more qualified leads

Searchers using long-tail keywords have a more defined search query, which typically results in more qualified leads. Someone searching for “SEO blogging” might just be looking for information on what is search engine optimization and how to use it in a blog post; whereas someone searching for “12 Tricks You Must Know To Attract Traffic Through SEO Blogging” as clearly pass that stage and is more than likely looking for other ways to attract more traffic to their site. 

There’s less competition

Long-tail keywords/key phrases also have less competition, which makes it easier to rank for organically and cheaper to bid for when advertising. They make up more than seventy percent of online searches, but they have less traffic, making them more effective for smaller eCommerce brands to rank highly in SERP.  

They result in more conversions

The third reason they are so effective is that they result in more conversions. Online shoppers searching for long-tail keywords have high purchase intent, making them more likely to convert and generate profit. They’re no longer in the discovery phase of what is “SEO Blogging” – they know they want “12 Tricks You Must Know To Attract Traffic Through SEO Blogging” and they’re ready to apply them.

You can create targeted content

Finally, long-tail keywords enable you to create more targeted content for your audience. Information on 12 Tricks You Must Know To Attract Traffic Through SEO Blogging is relevant to your audience and geared towards creating trust and value that increases spend and customer lifetime value. Your site becomes the “go-to” site for all things SEO, and before long, they are purchasing one of the best SEO packages in Canada.

7. Fix pages with broken backlinks

Backlinks are hyperlinks that link one website to another. However, the link is incoming. Meaning that the other website is linking to your website. The more backlinks you have pointing back to your site, the more popular your site becomes.

However, if the linked page is dead, then it is not ranking, and is probably preventing other pages on your site from ranking. If the websites linking to your site are high quality–what we call “high-quality backlinks”–then it is worth fixing these “dead” pages. However, if they’re not, then you can leave them as 404 pages (that’s the error message you get when a page is dead).  

8. Update old posts to keep them current

It takes a lot of work to create fresh content on a regular basis. One way to ease the “stress” is to look for good, older posts that may have become “outdated” and spruce them up with “new” information. 

This is especially applicable to those pages ranking on Google’s page 2 and older. Analyse them to see what could have prevented them from making it to Page 1 and fix the problem. This could also mean adding missing information. 

9. Feature Influencers in your blog posts

One of the big “tricks” to attracting traffic to your website is finding ways to collaborate with Influencers. This is useful as it exposes your blog to a wider audience. Collaboration could be in the form of interviewing them, featuring a quote from them, or referring back to advice they provided on their site (with a link).

By featuring them, you not only get on their radar (you’ve initiated a relationship with them), but they may thank you by sharing your blog post with their audience. And the rest, they say, is history. 

10.  Optimize Your Images for SEO

As mentioned earlier, blog posts consist of text and images. At least, it should be. If your blog post has text only, it may be intimidating to read for the visual learners. As such, every blog post you publish should include at least one image, and sometimes more. But don’t just post them, optimize them! 

Every image you include in a blog post gives you an extra opportunity to add your keyword/phrase to the page. You can use either the alt text and/or the image file name. If possible, you can even add it to the caption text. That’s a few more ways to signal to Google what the page is about.

11. Embed your videos in relevant posts

You can take it a step further and add videos, in addition to your image(s) to your blog posts. Videos can really bring your blog to life and make the visitor experience more engaging and interactive.

12. Make sure your site is optimized for Speed and Mobile Use

The days when web browsing was done exclusively on a desktop are long gone. It is proven that more people access the Internet on a mobile device than ever before, which means more people are searching the web on their mobile devices than ever before. This is the reason your site must be optimized for mobile. 

Your mobile site should have a responsive web design with a fast page speed, so people don’t bounce from your site. If your mobile site delivers a positive experience, visitors will stay longer on your page longer and even return. These behaviors show search engines like Google that your site is helpful and easy to use. This will improve your ranking and send more traffic to your site. 

Conclusion

1. And that’s it. 12 Tricks you must know to attract traffic through SEO blogging:
2. Use a friendly CMS like WordPress
3. Conduct a SERP Research for your keyword/phrase
4. Strategically place the keyword/phrase
5. Use internal links
6. Add internal links to new pages
7. Use long-tail keyword/key phrase
8. Fix pages with broken backlinks
9. Update old posts to keep them current
10. Feature Infuencers in your blog posts
11. Optimize your Images for SEO
12. Embed your videos in relevant posts and make sure your site Is optimized for speed and mobile use.

We guarantee if you follow these 12 “tricks”, you will start to see traffic flowing to your website.  Did we leave out any you think should have been among these twelve? Let us know in the Comments box below.

The post SEO Blogging: 12 Tricks You Must Know To Attract Traffic appeared first on Rad Websites.

Any SEO expert who tells you otherwise, is either using blackhat techniques (which is frowned upon by Google), or is inexperienced at best. The minimum time for results to materialise is approximately 3 months. It could be sooner, but AJ Frey does not make wild promises.

AJ Frey is the owner of Best SEO in Canada and this is not a conjecture. Case in point, you found him because he is on Google’s page one. And that’s where you want to be. It’s why you’re here, right?

No surprises there. Given how being on page one of Google not only increases your visibility but can exponentially increase your clientele, i.e converting them from browsers to paying, revenue-generating clients; you would want the services of someone who has “been there and done that”.

But how did AJ Frey get to Google’s page one? Journey with me to understand why AJ Frey is on Google’s page one, and now offers the Best SEO in Canada. First let’s look at the man behind the plan. 

Who is AJ Frey?

AJ Frey is an incredibly brilliant Search Engine Optimization specialist aka SEO expert, who hates pay per click. Need we say more? Not really.

But since we like to go above and beyond, let’s tell you that his strategy, which he calls his secret sauce. It’s a white hat, Google-friendly strategy, guaranteed to get you positive search results on any search engine. 

AJ Frey is funny, but modest; charming and debonair, technologically savvy and did we say, handsome? Yes, he’s all that and more, but what he is above all that is experienced in what he does and determined enough to place you on Google’s page one, no matter the cost. 

It is no secret that AJ Frey is someone RAD, who makes Rad Websites, equipped with all the latest best practices and technology, and the creator of high-functioning, complex e-commerce stores that perform (you’ll find this on his RAD website–Canada’s Premier WordPress SEO Development Agency).

When you add the icing on the cake–some Rad Marketing–what you end up with is the Best SEO in Canada.  Some Characteristics of the Best SEO in Canada:

Experienced

A fundamental characteristic of great SEO experts is that they have experience implementing SEO for themselves first. In addition, they should have a process, showing you how they intend to make your website a success. AJ Frey has been effectively implementing SEO strategies to websites for over a decade. 

Thought leadership

Another characteristic of great SEO experts such as A J Frey is thought-leadership. They must know what is happening in the industry and are able to adjust accordingly.

When you visit Best Seo in Canada it is apparent AJ Frey is keeping up with SEO best practices–after all, you made it here and are reading this article. AJ Frey is also eager to share tips with you that will help your business adjust for maximum impact.

Modest and funny

While not a criterion for best SEO in Canada, being modest and funny does add a nice touch.

For instance, if you’ve not yet read it, we encourage you to keep scrolling until you come upon the “Fresh Prince of Page One”. Written by AJ Frey, it is coined and sang to to the tune of the Fresh Prince of BelAir– that 90’s sitcom starring Will Smith.

The last verse reads: “I showed up on page one about seven or eight, and I yelled to the client, “Yo’, Holmes, Optimizin”. Looked at my website, I was finally done, to sit on my throne as the prince of page one”.

Funny right? You want to be on page one? Then AJ Frey’s your man. 

What Makes A Company The Best SEO in Canada?

Visit any ranking page where the best SEO companies are being compared around the world and you will find the following common factors:

• Client results: It is impossible for any SEO company to rank as the Best SEO in Canada or anywhere in the world without driving results for your clients. AJ Frey has demonstrated his expertise in SEO and client service, and his clients speak for themselves. 
• Client satisfaction: It doesn’t matter how good you are as a SEO agency, if you cannot provide exceptional customer service, you might as well pack it in. A J Frey’s constant five-star reviews and testimonials is a testimony to his clients’ continued satisfaction. 
• Deliverables: Does your SEO company offer a turnkey SEO solution? No. Then you’re being short-changed. The best SEO in Canada provides clients with everything they need to launch and manage a successful SEO strategy. This includes search engine webmaster tools setup, implementing HTML coding best practices, local market and keyword\phrase research and regular reporting. 
• Success factors: According to the global digital marketing agency WebFX, another distinctive factor between SEO companies is how they measure client success. Do they only look at rankings, or do they also look at real-world business metrics, like leads and revenue? The best SEO companies look at both, with an emphasis on real-world impact. As mentioned earlier, AJ Frey will help your business adjust for maximum, real-world impact.

Conclusion

You’ve learned about the Best SEO in Canada, AJ Frey–an incredibly brilliant Search Engine Optimization specialist aka SEO expert, who hates pay per click. In addition, you’ve also learned what makes a company the Best SEO in Canada: Client results, client satisfaction, deliverables and success factors–all attributes of AJ Frey. 

You’ve also learned that AJ Frey is not only modest and funny, but he is an experienced SEO expert with thought leadership skills and a determination to help you succeed in search engine optimization. 

He and his team offers a comprehensive range of SEO services, that is dedicated to driving traffic that will meet your lead, acquisition, or sales objectives. AJ Frey makes no conjectures. You should expect to see results in approximately 3 months. 

What Happens Next? 

Now it’s time to let us put our money where our mouth is. Browse our SEO plans to get started with the Best SEO in Canada, and complement that with a Rad Website designed by Canada’s Premier WordPress Development Agency. If you do, then we know today is going to be the beginning of the best time of your life.   

Hi! I’m AJ Frey, and I would love to hear from you. If you enjoyed this article and are in need of:

• Digital marketing
• A cool website, or
• Improving your ranking on the search engines,

Contact me at 1 250 801 6588, or just leave a comment in the box below by way of introduction.

My team and I will help you build a RAD website that will not only attract customers through good design and cool integrations, but also via the best SEO. We work together with our clients to plan out and implement an extensive strategy. That will boost your website in the Google rankings.

We specialize in helping clients (small businesses to large enterprises) boost their online presence and get found on not only Google, but all the major search engines across the world.

The post AJ Frey’s Best SEO in Canada appeared first on Rad Websites.

On his website he’s described as handsome, debonair, suave, charming and a technology-lover who also loves Ghostbusters, StarWars and cheesy 80’s TV. You may disagree with all of the above–after all, beauty is in the eye of the beholder, or the buyer, according to AJ Frey.

However, one truth that is undeniable is that AJ Frey is an incredibly brilliant Search Engine Optimization specialist aka SEO expert, who hates pay per click. Thought that would get your attention! It is no secret that AJ Frey has a sense of humour.

But when it comes to his clients and helping them to achieve website’s success, he will do whatever it takes to position your product or service on page one. AJ Frey is the owner of Best SEO in Canada.

He Offers a comprehensive range of SEO services, dedicated to driving traffic that meets your lead, acquisition, or sales objectives.

But why Is AJ Frey So Sure About Your Website’s Success? Because success leaves clues. What he has done for others he will do for you. Let’s look at some of what he’s done for others and for himself to make it to page one on Google’s search engine: 

1. Experience and Process for SEO Delivery

When it comes to SEO these days, anyone with a laptop, access to the Internet and a WordPress-installed blog can boast of being an SEO expert After all, YOAST plug-in is the #1 WordPress SEO plugin, and is available on all WordPress sites.  

What you won’t see behind those claims, however, is the experience and process they take to deliver results. This is fundamental, and something you should watch out for. When a so-called SEO expert is offering his or her service, the first thing you should do is visit his/her website.

Next, do a simple search in Google to see if they show up on the search engine’s organic positions. If they don’t, it means they have little to no experience, nor have they implemented whatever SEO strategy they are claiming to deliver. How can you give what you don’t have?

Therefore, a fundamental characteristic of great SEO experts is that they have experience implementing SEO for themselves first. In addition, they should have a process, showing you how they intend to make your website a success:

2. Thought Leadership 

SEO is always evolving, as you no doubt have seen with the genesis of BERT–Bidirectional Encoder Representations from Transformers (BERT), which is another attempt by Google to improve their natural language processing in order to better understand the search queries of their end users.

And if you’re just returning to the planet and have no idea what I’m talking about, check out this article (link to: What is the Best Word Count for SEO in Canada?). 

This is Google’s last major update. However, in one year alone, Google made upwards of 3,200 updates to its search engine algorithms. How can you be expected to keep tabs of all these updates while focusing on managing your business?

You need thought-leadership, and that’s another characteristic of great SEO experts. They must know what is happening in the industry and are able to adjust accordingly. Ensure they’re keeping up with these ever evolving SEO best practices and are sharing tips to help your business adjust for maximum impact.

3. An Outstanding Portfolio

Experts aren’t born, they’re created. Becoming an SEO expert overnight is impossible.

In order to be an SEO expert, you have to put in a lot of work and dedication. Experts study a lot and practice a lot. This gives them impressive portfolios which every SEO expert wants to show off.

Who wouldn’t toot his own horn? In the world of SEO the louder the horn the better. When an SEO expert works with a client to put his/her website on Google’s page one, this gives him/her a feeling of great pride and accomplishment.

And they should feel proud of their accomplishments. Getting on Google’s page one is hard work! Naturally, they are going to publicise this great feat by posting it on their websites. 

This is good for you. This is your opportunity to scroll through their portfolio to see the kind of work they have done and are doing. You will also get to see the calibre clients with whom they work to determine if you, too, would want to be in that “club”. 

As an SEO expert, AJ Frey is no exception in wanting to highlight his outstanding portfolio. Here you can peruse some of the work he has done for clients just like you. 

4. Real Life Testimonials

Naturally, if an SEO expert has a portfolio, it means he/she has clients. What do satisfied clients do? They give testimonials. So not only do SEO experts toot their own horns, but their clients toot louder.

Developing winning SEO strategies, managing their implementation, and guiding teams on their execution to generate results is not easy. When an SEO Expert does all this hard work and gets those fantastic results, their clients reward them with testimonials, having gotten value for their money. 

Thus, sharing real-life testimonials is a characteristic you’ll find with most great SEO experts like AJ Frey. 

5. We’re a Team of Creatives

When you hire AJ Frey you’re not just getting the most brilliant SEO expert on the planet, you’re getting his team — an eclectic group of creatives with various backgrounds, who manage to work together with our clients to plan out and implement an extensive strategy to boost your website in the Google rankings.

10 years ago a crack squad SEO unit was sent to prison by a Google court for a crime they didn’t commit. These men promptly escaped a maximum security stockade, changed their SEO strategy, and went underground.

Today still wanted by the search engines they survive as web designers and SEO specialists. By bringing together a team of the very best SEO experts in Canada with specialties in site optimization, mobile UX, link building, analytics and SEO content, AJ Frey is sure about your website’s success. 

AJ Frey doesn’t only talk the talk, but he walks the walk. He specialises in helping anyone (small businesses, large enterprise businesses and everything in between)boost their online presence and get found on not only Google, but all major search engines across the world – not only in Canada.That’s a recipe for success–your success!

6. Only SEO-optimised Content Marketing

And that’s not all!

AJ Frey, through his evolving proven whitehat secret recipe generates millions of organic SEO traffic to his clients’ blogs and websites–all done organically. I.e. no Instagram and Facebook Ads.

Only SEO-optimised content marketing. It is for this reason that many small and large businesses trust AJ Frey to deliver SEO strategies that put them on Google’s page one. 

7. 5-star Ratings 

Still don’t see why AJ Frey is so sure about your website’s success? How about this: Across several review sites, including this one, this SEO expert’s team of creatives’ expertise and penchant for perfection have seen them receive 5-star ratings from happy customers. 

8. King of Backlinks 

At the beginning of  the article we mentioned BERT–Google’s AI that interprets data on a page and delivers meaningful search results for your keyword search.

One of the algorithms BERT interprets is the number of backlinks pointing to web pages and websites on a whole.  The more backlinks, the more BERT sees your site as authoritative.

However, due to its “intelligence”, Google’s search engine cannot be fooled by many backlinks that are from dummy sites, or sites with irrelevant information–though many have tried.

When it comes to acquiring backlinks, AJ Frey comes highly recommended as the king of backlinks.

He will help you to generate high-value backlinks, ensuring search engines interpret your website as important and rank it above those of your competitors for keyword searches. This is another reason AJ Frey is so sure about your website’s success. 

When you sign up for one of AJ Frey’s SEO packages you receive expert consultations, market and keyword research, search engine webmaster tools setup, and a myriad of other tools that will aid in the success of your website. 

Whether or not you own an ecommerce website, or maybe you just have a simple landing page, but you want it to be on Google’s page one for your keyword search, you need a team of creatives who are passionate about organic traffic and SEO white hat best practices.

You need AJ Frey–who is sure about your website’s success. 

What to Expect from The Best SEO in Canada

1. Onboarding and Project Management

We value your business. We understand how important your website is to you. In order to assist you to reach your goal(s), we will assign a project manager to handle your account. He/She will need access to some of your assets. 

Depending on the scope of work, this could mean anything from access to your website/blog, your Google Analytics login info, your in-house staff, etc. This is why an onboarding process is important.

From this exercise, the project manager will be able to advise concerning the management of your project. I.e. how long the process will take, what is the full scope of the project, etc. 

2. Strategy session 

Of course, before your project manager proceeds with the onboarding process, a strategy session is organised. Your decision to work with AJ Frey, an SEO expert, came from the desire to rank high on Google’s search engine.

Or, it may be that you are seeking to generate more traffic to your site. Whatever the reason, you’re here for results. You have heard that AJ Frey can make your business successful, and trial and error is costly. 

We know that no two businesses are alike, therefore, the SEO strategies that work for one may not work for the other. Great SEO experts like AJ Frey, from experience working with different businesses, know this.

Thus, we do not simply take your information and send you proposals. Instead, and in order to help you, we allow you to share your unique needs and business case during our strategy session.

3. Research and Recommendations

After sharing your needs and business case with our SEO expert during our strategy session, your information is then used to conduct in-depth research. This is done in order to gain insights into your industry and your target audience. 

Once done, our SEO expert will share the results of the research, and offer recommendations based on the findings, in order for your website to be successful.

We use all the available digital channels available to you, including telephone, email and video conferencing. 

4. A Contract Detailing the Deliverables

So far, you’ve had several “meetings” with our SEO expert, and no mention yet of a contract. We believe in value for money and putting our money where our mouth is.

So, we will only offer a contract for your acceptance, after our strategy sessions, which includes a digital project kickoff meeting with your team (onboarding) and platform specific optmsation consultations (See numbers 2 & 3 above).

If our strategy session and follow-up discussions with our SEO expert looks like a good fit for the exchange of mutual value, then and only then you’ll receive our contract for your business.

Not only that, but our brilliant SEO expert won’t just send you a contract, but you’ll receive the contract detailing our deliverables–what we’ll deliver, how we’ll deliver and when you should start expecting results.

AJ and SEO  

Search Engine Optimisation (SEO) is not a one-size fits all, fly-by-night strategy implemented by black hat SEO “experts”. SEO takes time before its results become apparent.

Any SEO “expert” who tells you he/she can produce overnight success is clueless about SEO strategies, or is practising black hat techniques–which will find your website being penalised by Google for illegal practices.

The minimum time on average for any signs of improvement is approximately 3 months. It could be sooner, but we do not make wild promises. We prefer to be conservative, and work hard at fulfilling our obligations. 

AJ Frey is an incredibly brilliant Search Engine Optimisation specialist aka SEO expert, who hates pay per click. His strategy, which he calls his secret sauce, is a white hat, Google-friendly strategy that is guaranteed to get you positive search results, regardless of the search engine. 

He offers a comprehensive range of SEO services, dedicated to driving traffic that meets your lead, acquisition, or sales objectives. If you give it approximately 3 months, you’ll start seeing results—qualified traffic, leads and sales. 

AJ Frey can do all that was mentioned above and then some. As you have seen from the testimonials, many clients have testified to the success of their websites. If he is able to help make their websites successful, he is sure about your website’s success.

A few words From AJ to You

Hi! I’m AJ Frey, and I would love to hear from you.

If you enjoyed this article and are in need of digital marketing, a cool website, or improving your ranking on the search engines, contact me at 1 250 801 6588, or just leave me a comment in the box below by way of introduction. Your website’s success means business for me!

My team and I will help you build a RAD website that will attract customers through good design, cool integrations and SEO. 

So why is AJ Frey so sure about your website’s success? Because you found him on page one.  If he can do that for himself, imagine, just for a moment, what he can do for you! 

He hates PPC! That’s someone you want in your corner. 

The post Why Is AJ Frey So Sure About Your Website’s Success?  appeared first on Rad Websites.

It affords a CMS solution unlike any other if you’re building a corporate website, personal blog, or digital magazine. One of the reasons why it’s irreplaceable is because of the abundance of plugins.

What Are WP Plugins? What Are the Best WordPress Plugins?

Essentially, these WordPress plugins give people with basic coding abilities more creative control over their site’s design.

They also provide ways users on different devices might interact better, i.e., creating separate mobile sites where smartphone users may access them respectively through apps.

With over 50,000 plugins in the platform, there’s one for every specific feature or functionality you need and want for your WordPress site. Nonetheless, not all plugins are practical or valuable.

If you’re like many people who just started to build an online presence, you only plugins that’ll keep your site running with as few hiccups as possible.

But you don’t have to scour through the thousands of choices to see which ones are best suited for your website. All you have to do is heed our advice on the five best WP plugins for your site:

1 – Yoast SEO

Why You Need It: Improve Your SEO and Content Readability

Yoast SEO is arguably one of the most popular WordPress plugins. As its name suggests, it helps websites rank better in search engine results pages (SERPS) and then some.

New web designers fail to realize how useful it is to have a readability analyzer for your content, and Yoast SEO does it with ease.

Yoast SEO is a user-friendly solution for design tasks like adding Meta tags, generating sitemaps, social media connections, to name a few. Using Yoast SEO, you get more visitors from Bing and Google while also boosting your social networking efforts.

There’s a free version of this plugin, but don’t expect to get all the bells and whistles. The premium version provides more features you’ll find useful later. You also avoid those annoying advertisements attached to the free version.

The premium version also corresponds to faster indexing and better results with Google, Pinterest, and Bing integrations.

2 – Migrate Guru

Why You Need It: Convenient and Quick Site Migration

Migrate Guru is the leading plugin that provides an automated way to migrate any WordPress site. Because it runs on a separate server, WordPress sites do not experience any downtime caused by transferring large files.

When migrating your data, you have the option to remove any unimportant files from the process and save that function for later use. It’ll allow you to repeat the migration, but this time, it’s faster.

The plugin’s highlights include a one-click migration procedure, capable even for large websites, no overloads, and no storage space needed.

Despite many other migration plugins for WordPress, Migrate Guru stands out because it makes the process easier, even for multi-site networks.

It uses BlogVault to handle serialized data, clone sites effectively, and rewrite URLs without working with annoying add-ons.

3 – WP Rocket

Why You Need It: Quicker Page Loading Time

WP Rocket is a caching plugin that speeds up your site’s loading times by generating cached copies of a dynamically generated page. It’s a nifty plugin that relieves your servers of doing all the work in page loading.

Creating a caching solution is a more effective way to speed up your website than just optimizing images. A standard caching plugin test reveals that WP Rocket can decrease page load times by up to 60%.

Aside from speeding up page loading times, this plugin improves user-end browser caching and allows for lazy loading sequences; plus, it can be integrated with your existing caching solution.

4 – Elementor

Why You Need It: Improve Your Page’s Visuals Even Without Coding Experience

Nothing could be more straightforward than Elementor. The fact that it has over 5 million active installations is proof enough that you’ll find it helpful, too.

It’s a page building plugin allowing you to customize your webpage even without coding skills. It gives users the power to design their own layouts for web pages.

Elementor currently has over 150 templates, enough to help you create a unique design for your WordPress site via a drag and drop operation.

Like most plugins in this list, it’s free to download and use, although there’s a premium version with added features and extended support.

5 – Akismet

Why You Need It: You’re Done with Spam

Akismet works by filtering out spam on the comment section of your WordPress blog. The plugin collects your website’s comments history to help you figure out which ones are considered “spammy.”

Aside from filtering spam, Akismet checks URLs in the comments in search of malicious links.

You won’t think twice about purchasing this premium plugin if you wish to secure your site from spam and suspicious links.

You get access to advanced spam statistics on your WordPress admin, plus the plugin guarantees the privacy and GDPR compliance of your website.

Website design and maintenance requires commitment and persistence, but you don’t have to be overwhelmed by it.

Your effort is focused on optimizing the site for the search engines and building the pages for a smooth and satisfying user experience – good thing to know WordPress plugins makes the task easier, even for a newbie.

The post 5 Best WordPress Plugins for Your Website appeared first on Rad Websites.

“Don’t worry about your word count; Worry about making your words count.”

You’ve more than likely heard the term SEO, and, like most people, can recite “search engine optimization”, but that’s where your knowledge ends, right? You’re still confused as to how to optimize the search engine, and which search engine are you optimising for that matter? Let’s find out below about Best Word Count for SEO.

These questions will naturally answer themselves during the course of this article as we try to fathom what is the best word count for SEO in Canada. But first, you need an actual definition for SEO. 

SEO and Word Count

According to New York Times bestselling author Neil Patel in his article SEO Made Simple: A Step-by-Step Guide For 2021, “SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings”.

In other words, SEO is the process of getting your web page/ article / blog, etc, at the top of the search results of a search engine like Google, without purchasing Advertisements.

So for example, you entered your long tail keyword ‘What is the Best Word Count for SEO in Canada’ in the Google search engine and the results show THIS article on page one of the search results.

You would therefore conclude that this page has been successfully optimized for Google. Btw, a long-tail keyword is a keyphrase such as the title of this article, which is more specific than a short tail keyword, which is one or two words such as “SEO word count”. More on this later. 

SEO experts, and there are many, including Patel, will tell you that in order to rank on Google’s first page in the search results, you have to follow an SEO strategy involving backlinking, providing relevant content and writing long texts where you made sure to include the most important keywords at the right places. 

Where did this idea come from? 

Actually, indirectly  from Google–10 years ago! If you’re surprised that SEO has been around for so long and you are only now learning about it, be prepared to be shocked: SEO is actually over 20 years old.

To be more specific, the actual term ‘Search Engine Optimization’ was first used in 1997, though the practice of optimising web pages started from as early as the mid 90s. Back then, Yahoo was the Google of today. Interestingly, Google started in 1998 and has since become the go-to search engine not the least due to its simplicity and ease of use.

As such, website owners now optimize their sites to rank on Google’s search engine. 

While Google never discloses the algorithms used to rank pages, they have from time to time given clues and suggestions to enable website developers to produce high quality content to the end user.

The Evolution of Word Count for SEO

So ten years ago, in order for Google to retrieve the end users’ keywords, they relied on what is believed to be TF-IDF or term frequency inverse document frequency, along with the title tags and words in the heading.

It is believed that in order for Google to retrieve these keywords, they would somehow use this technique to find and extract the most relevant words in a series for the web page to rank them high.

Consequently, in order for Google to understand what your webpage was about, you would have to write long texts making sure to include the most important keywords, strategically place these keywords in the text, and have the right number of keywords in the texts.

Remember, Google never reveals their algorithms, so this was the outset for the emergence of SEO experts–men and women who would study Google to figure out their algorithms based on what they said, and mostly what was not said, and also experimenting on the websites’ optimization to see how they ranked. 

Due to the inevitable manipulation of the system by web developers to rank high on the search engine (keyword stuffing and cloaking are two common violations of Google’s algorithms), Google has had to over the years change its algorithms as these “experts” discovered their secrets.

Today, it employs related keyword techniques that are themed to interpret the intent of the content on a webpage. Enter BERT. 

What is BERT? 

According to Google Search, “BERT stands for Bidirectional Encoder Representations from Transformers (BERT), which is another attempt by Google to improve their natural language processing in order to better understand the search queries of their end users”.

Introduced in 2018, the BERT models can “consider the full context of a word by looking at the words that come before and after it—particularly useful for understanding the intent behind search queries”.

In other words, BERT is basically a machine-learning algorithm that, based on large amounts of text, is trained to read text in order to find the best matching answer. Can you say almost human? Indeed, BERT is Artificial Intelligence (AI). And this is the direction that Google has taken in the past few years. 

However, Google did not get here overnight. According to Google’s CEO Sundar Pichal in a 2017 keynote speech at its annual I/O event “the company was shifting from a “mobile-first world to an AI-first world.

BERT, SEO and Word Count

Then a series of announcements followed involving AI in various ways: from the development of specialised chips for optimising machine learning, to the use of deep learning in new applications including cancer research, to putting Google’s AI-driven assistant on as many devices as possible.

Pichai claimed the company was transitioning from “searching and organizing the world’s information to AI and machine learning.” The end result: BERT.

The idea of BERT is best explained by their research director, Peter Norvig, “With information retrieval, anything over 80% recall and precision is pretty good—not every suggestion has to be perfect, since the user can ignore the bad suggestions. With assistance, there is a much higher barrier.

You wouldn’t use a service that booked the wrong reservation 20% of the time, or even 2% of the time. So an assistant needs to be much more accurate, and thus more intelligent, more aware of the situation. That’s what we call ‘AI-first.’”

But what does this have to do with the best word count for SEO in Canada? 

A lot, actually. In fact, SEO experts are at the best position one could be in terms of optimising web pages for search engines now more than ever–due to AI-first technology.

While it will be more difficult to manipulate the search engine with keyword stuffing, exaggerated length of texts and word counts, it will be easier to rank higher in the search engine when SEO experts help their clients to produce content that is relevant to the search of the end user. 

Which brings us to the age-old question, “What is the best word count for SEO in Canada” when producing relevant content? After all, clients want to know how many words to write to have the best chance of appearing on Google’s first page.

Surely there has got to be some guideline somewhere? And, indeed, there are. But before we delve into this, let’s hear from Google’s Search Advocate, John Mueller, on the subject of word count in 2021. 

This topic came up on Twitter in response to a user who asked whether or not it would be beneficial to de-index shorter articles. This is what John Mueller had to say, “I agree with you & Mihai :).

Word count is not indicative of quality. Some pages have a lot of words that say nothing. Some pages have very few words that are very important & relevant to queries. You know your content best (hopefully) and can decide whether it needs the details.” 

Key takeaway:

1) “Word count is not indicative of quality”

2) Quality is what Google is looking for

3) By the same token, pages with few words may be highly relevant to a user’s query

4) Ultimately it’s up to the site owner to use their best judgement.

In other words, Google will not necessarily rank pages based on word count alone. When it sees the quality content, it will rank shorter content just as well as longer content.

And in case you’re wondering why Google; aren’t there other search engines? Yes, there are. But as of 2021, Google is still the number one search engine and the go-to site for all things Internet. 

What do the SEO experts have to say about this? 

Notwithstanding what Mueller has said, four major players in the SEO industry have found clear correlations between word count and Google rankings:

1. Hubspot: 

In a recent study the marketing automation platform, Hubspot, gathered data from the 50 most read blog posts in 2019. They found that the articles were, on average, 2,300 words long.

2. Yoast: 

Yoast is a search engine optimization plugin in WordPress–but it is so much more than that, and personally one of my favourites. If your website is hosted by WordPress, chances are you are using Yoast. According to Yoast, the ideal blog post length is 300 to 1,000 words.

That is a huge gap. However, Yoast takes into account the fact that some topics do not require any research, but may just be an answer to a question. Yoast concluded that 1000 word count is the ideal number for higher rankings.

3. Semrush: 

According to a 2018 SEMrush study, the ideal length for better ranking is 1137 words.

4. Backlinko: 

According to backlinko in the 11.8 million Google search results they analysed, overall, the average word count of a Google first page result is 1,447 words. 

From the above one can infer that a webpage with an average word count of 1,471 (the avg of the four numbers) ranks higher than other pages.

So, is 1471 the best word count for SEO in Canada? Not necessarily.

Correlation & Causation

One of the challenges SEO experts usually have is understanding the difference between correlation and causation.

If you looked at the top 4 or 5 ranking pages for your keyword search and saw that they all had approximately 1471 words, it is understandable that you would think that is what is required to rank well for that keyword. However, this could be a correlation, not a causation. 

Another study (2015) by HubSpot suggested that longer posts may be “link-worthy” and more shareable. In turn, it could be the link profile of the page that causes it to rank well. It could also be that longer posts allow for more thorough answers required for some search queries, which then triggers Google’s AI technique to rank it higher. 

What is important to note is, correlation does not equal causation.

Google’s own SEO starter guide states, “Content should be factually accurate, clearly written, and comprehensive.”

Comprehensive is not a synonym for long. Comprehensive means “complete and including everything that is necessary.”

If you’ve been following this article you should have concluded by now that there is no definitive answer to the question, what is the best word count for SEO in Canada.

However it is not our desire to leave our readers more confused than when they started, so let’s see if we can help you to actually arrive at a “magic number as to the best word count for SEO in Canada by looking at some other factors. 

The first factor we will look at is Relevance:

Arguably the most important factor to rank content is its relevance. We cannot over emphasise the point that content should be relevant to the search of the users.

Ahrefs advice on content length: “Don’t shoot for a particular word count- just make sure you cover a topic in full. Whether that takes 500 words or 10,000, the key is that you are creating the best resource available for your target keyword.” (Search Engine Journal)

Ultimately you are writing for the users’ keywords. When a topic asks for more information then you should write as Google suggests–comprehensively.  

The second factor is the length of the keyword:

According to some SEO experts, your word count should be dependent on your keyword length. So for short-tail keywords (one or two words), you should shoot for approximately 4,500 words or more; mid-tail keywords between 2,000 and 4,500 words and long-tail keywords such as the title of this article, between 1,000-2,000 words. 

Long-tail keywords are considered to be the best in Digital Marketing SEO. They are a great opportunity for small blogs to rank higher and do well. The ideal blog length for long-tail keywords is 1,000-3,000 words. Although the market is competitive, it is less competitive due to its specificity. This article is 2490 words long. You be the judge as to who’s right. 

A word of caution concerning keywords:

Short-tail keywords are very competitive. You will notice in the search results, millions of answers–that’s due to the non-specificity of the query. This makes it hard for Google to show specific results and you will be “punished” for this.

The results: a low ranking of your webpage –especially if you’re a small site with low domain authority. So, this is a very important factor. You should select your keywords properly.

Another factor we’ll look at is: User Intent

The most important aspect when deciding on how long content should be is user intent. I.e. What does a user want when he/she lands on your page. If you understand what a user is looking for on your page, it will help you to write comprehensively enough to meet that need.

Having said that,

Content should be as long as it is needed to help convey the message of the page and allow users to complete their desired actions on that page.

Conclusion

You’ve seen that many studies by SEO experts have shown varying lengths for the best word count for SEO.

With machine learning, such as Google’s BERT, search engines can now better understand your content without you having to type thousands of words. Notwithstanding the length, web owners are encouraged to provide good content for the end users, which may mean a short article, or a long epistle. 

Can more words allow you to expand on a topic and offer your reader a view of the bigger picture? Absolutely. Could a shorter read be just what they’re looking for during coffee break? Quite likely.

The real takeaway from here is that your web content should give contextual meaning and value to your user, which is a shared conclusion among all SEO experts. 

Because in the end, only Google knows the answer to how they process texts and whether the word count is something to strive for.

I advise people not to focus too heavily on SEO recommendations when crafting content. Focus first on what your content is meant to do and go from there.

Notwithstanding all of the above, 

The final answer to the question of what is the best word count for SEO in Canada is 2000 to 3000 words. 

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Why WordPress Is Still The Best

WordPress is by far the most popular open source CMS (content management system) – around 60% of all websites use WordPress and for good reason. In fact, over 10 million websites use it, with 500 new ones added each day, As of July 15 2018.

According to the latest statistics. as of March 11, 2021 some 455,000,000 websites are using it right now!, which means that around 20% of all self-hosted websites use it, too.

It also holds a whopping 61.8% of the Content Management Software or CMS that market share eclipses all the rest combined, That’s Drupal Joomla, Wix, go ahead name one.

In this blog article, we’ll go through the reasons why you should choose WordPress over other CMS systems such as Shopify, Wix, Joomla or Drupal. if you were not paying attention please re-read the first paragraph. Here we go.

WordPress Is Still Easy to Use

It’s a simple system which you can use with only minimal coding or even no coding skills. It just takes a single click to install and it is ready to go.

Once installed, you can start creating and publishing pages to your specifications. It’s possible to customize colours, design, and even features of a WordPress theme.

If you still feel hard to use there are literally hundreds of tutorials out there for you to learn from.

WordPress Is Still Free and Open Source

As we mentioned, it is free to use, edit and redistribute. That’s why you can easily find its original source codes publicly available. Because it’s free it ensures there are plenty of options and support available if you need it.

There are no monthly or yearly fees from it – you just have to pay for a domain and hosting.

Create Any Website With WordPress, Still

Today, it has a lot of versatility and gives you full flexibility to create any type of website. It has a wide range of themes and plugins increase its functionality to a great extent, giving you the ultimate flexibility.

You can build anything from an infomercial site to an ecommerce website which you can use to sell your products online. WordPress gives you several powerful plugins like Woo Commerce and WP eCommerce that make it easy to handle shipping and taxes.

WordPress is also quite good for supporting membership website. For example, you can sell subscriptions of any premium service or digital products that you have.

Still Lots of Troubleshooting Help Available

WordPress has a massive community of active users and developers. Its well-maintained support forum contains millions of queries and solutions to troubleshoot problems. You can also search for your query to get the answer to your question.

Post your questions unhesitatingly, and you’ll get a solution almost immediately.
Apart from its official forum, there are a number of other WordPress dedicated forums run by developers where one can ask queries and get solutions if you have more complicated or specific problems.

WordPress Still Has High Security

It has a high-security standard which is extremely important for any business. If your site is down, you lose money, customers, and potentially data.

Since it is so popular it also makes sense that hackers are continuously trying to find loopholes to get into your backend. But not to worry. Regular updates provided by WordPress strongly protect you from this vulnerability.

You should also ensure you have regular backups just in case.

WordPress Is Still Easily Integrated With Any Application

Default WordPress has a lot of built-in functionality but you can even make it more powerful with plugins.

When you install Plugins, it will add extra functionality in your WP website. Some plugin and free and others are premium. There are around 41000+ plugins available at its repository.

WordPress Is Still The Most SEO Friendly

What’s the point of having an amazing, beautiful website if nobody can find it, right? Google and all search engines show and rank websites in search results on the basis of various predefined parameters.

The more parameters you fulfill, the better your website ranks in search results. And it also checks all those boxes. Things such as fast loading speed times, navigation, site maps, and social media integration are all things that are easy with it.

One advantage it has over other CMS’s is user experience. Of course, user experience is great for the individual user, but with Google concentrating on how flexible a CMS is, it gives WordPress an extra boost.

WordPress Sites Make Up 14.7% of the Top 100 Websites in the World

The most successful companies in the world prefer WordPress as their CMS, including: Sony, Microsoft, UPS, Disney, TED, NBC, CNN, TechCrunch, People magazine, the NFL, Best Buy, Facebook, and even Star Wars . These are just a few, powered by WordPress.

If you still need more help please call The Best SEO in Canada AJ Frey. He can Help you with some rad marketing and a rad website. Using WordPress of coarse. Call now 250-801-6588

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