The Top Pricing For SEO Audit Services In Canada Ranked

An SEO >audit refers to a full analysis of all the factors that affect a website’s visibility in search engines. It determines the strengths, as well as the weaknesses of your website when it comes to SEO. Let’s find out below about top rank pricing for SEO audit services in Canada.

An SEO audit can give you insight into the challenges you’re facing, why you may not be achieving your SEO goals and also realise the strategies your competitors are using to be successful. Based on the results from the SEO  audit, you receive a list of recommendations from an SEO expert like AJ Frey (Rad Websites – Best SEO in Canada), who further implements these recommendations on your behalf, if you do not have your own SEO team.

There are many articles on the Internet for DIY website owners on how to conduct an SEO audit. However, if you’re not tech savvy, or have the time to do a thorough audit, enlisting the services of an SEO expert is the best gift you could give yourself. But how much should you be doling out to an expert to audit your site?

In this article, we are going to list the top rank pricing for SEO audit services in Canada. Check No. 5.

SEO Audit Services In Canada

1. Arhefs

At the top of the list is Ahrefs –a well-known toolset for SEO analysis. Though based in Singapore, Ahrefs is worldwide, including in Canada. They make the top of the list because their prices range from US$99 – 999/month, with a wide array of services, including their SEO site audit tool for DIY web owners.

An SEO site audit tool automatically audits a page on your website — all you have to do is enter your Url. The tool then “crawl” your site before generating a report, which highlights the strengths and weaknesses of a webpage. Other SEO audit tools on the market include Moz,  Semrush, Alexa, Serpstat, to name a few.

Most SEO audits have two things in common: They’re too technical and they take DAYS (or even WEEKS) to complete! Ahrefs SEO audits take hours. They do have a caveat: If your website is HUGE, i.e. hundreds of thousands, or even millions of pages—it may take longer than a few hours. However, for most small to medium-sized sites, this should be doable in hours rather than days.

They also give you a breakdown of their SEO audit process:

• Steps 1–4: check for BIG issues (that may be holding your site back)
• Steps 5–9: uncover easy-to-fix on-site problems;
• Steps 10–12 analyze organic search traffic (and find low-hanging opportunities);
• Steps 13–14 backlink analysis (VERY important!);
• Steps 15–16 content audit AND “content gap” analysis.

As well as the “tools” they use during the audit process:

• Google Analytics
• Google Search Console
• Google PageSpeed Insights
• Google’s Structured Data Testing Tool
• Ahrefs(7‑day trial)
• Copyscape
• SERP Simulator
• Web Page Word Counter

Ahrefs reports usually include recommendations for optimizing your webpage’s SEO.

2.  Webfx

According to Webfx, whether you’re a small-to-midsize business (SMB) or established enterprise, you can expect to pay between $650 and $14,000 for an SEO audit. Granted, if you’re a larger company with a bigger website, you will have higher SEO audit costs than a startup with a small site.

Like the size of your website, several factors affect the price of your SEO audit. Their figures quoted are also one time prices–but again, depending on the size of the website and other factors. WebFX also provides SEO services to clients around the world! So whether you needSEO in Boston, orSEO in Charlotte, or Canada, they’ve got you covered.

3. Neil Patel

Well-known marketing expertNeil Patel comes in at #3 because his website generates millions of organic search traffic—about3.5 million 3.5 million. No ads, only through SEO-optimized content marketing. That qualifies him as an expert on SEO marketing. 

He states that at a minimum, a technically sound website should be secure, quick to load, easy to crawl, have clear and actionable navigation actionable navigation, and not contain any duplicate links or content. It should also have systems in place to engage users even if they do hit a dead end, such as content created for 404 errors and 301 redirect pages

Finally, a site should have structured data to help search engines understand the content. This can come in the form of
schema graphs and XML sitemaps
His SEO Analysis doesn’t just point out errors, he says, but gives you step by step instructions on how you can fix each of them. Each SEO report contains video tutorials to step by step instructions.

His prices come with two options: a 30-day money back guarantee on a one-time lifetime payment ranging from $120 – $400 or a $12 – $40/month with a 7-day free trial. 

4. Semrush

Semrush is a SaaS platform used for keyword research and online ranking data. It’s SEO audit tool can do a full website scan in minutes. If your website is under 100 pages you get your audit free. Their audit report includes Intuitive charts, instructions and directions for:

• Loading speed
• Crawlability
• Content issues
• Meta tags
• HTTPS security protocols
• Internal linking
• JS and CSS errors
• AMP implementation

With their SEO checker, you get a quick report card on how your site’s doing from an SEO perspective. That report can serve as a handy resource when discussing with decision makers why a professional SEO audit is necessary.

Their pricing ranges from $119.95/mo for marketing newbies, to $449.95/mo for large agencies and enterprises. Bear in mind, Semrush is a tool, not a person like No. 5. 

Which brings us to:

5. Rad Websites / Best SEO in Canada / AJ Frey

SEO expert AJ Frey starts his audit with a web crawl. This procedure is so important that you need to run it first before you do the other steps, he says. Why is this important? Because this is where you identify your website’s problems for example:

• duplicate contents
• low word count
• unlinked pagination pages
• excess redirects
• Loading speed
• Crawlability
• Content issues
• Meta tags
• HTTPS security protocols
• Internal linking
• JS and CSS errors
• AMP implementation

AJ Frey’s professional SEO audit focuses on in-depth, customized assessment of your entire website by his experienced team of digital marketers. And AJ 100% agrees with Neil Patel on the many aspects he considers when performing a technical SEO audit. These include:

• mobile optimization
• page load speed
• link health
• duplicate content
• schemas
• crawl errors
• image issues
• site security
• URL structure
• 404 pages
• 301 redirects
• canonical tags
• XML sitemaps
• site architecture

 

For Audits they use Moz and Spyfu as their primary tools. Other tools to produce a comprehensive audit report include:

• Google Search Console
• Google Page Speed Insight
• Google Analytics
• SpyFu
• CrazyFrog

An SEO audit by the Best SEO in Canada delves deep into your marketing data to analyse the meaning and implications of the site’s SEO performance. What you will end up getting is valuable insights, historical contexts (past and present performance) and meaningful recommendations from AJ Frey for what to do next.

If you do not have your own SEO team, AJ Frey offers his at competitive packages to meet every budget. The Best SEO in Canada prices range from CA$699 (for those on a budget)  to CA$2499–their best value is the local Rad package at CA$1499. 

6. OuterBox

If you’re an online retailer, the team atOuterBox has extensive Ecommerce expertise and can deliver one of the most detailed and comprehensive Ecommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. Outerbox also offer a free SEO audit quote.  

Their SEO audit process begins with their team analyzing your website content, code, structure and more to determine the strengths and weaknesses. They’ll also review your competitors to see what they are doing well and reverse engineer their strategies.

Their SEO audit final report will include all findings along with recommendations and how to find the problems. Their SEO audit process typically takes between 4-6 weeks. However, throughout the process you will work with various team members at OuterBox. 

7. SEO North

SEO North has been in the industry for close to a decade, which means they have the experience to create a unique service and withstand the new regulations set by major search engines that may hinder your site’s high ranking.

Also, they base their SEO audit on the developed algorithms, strategies, and links. The digital marketing services allow them to work remotely, and their clients have the option to contact them anytime.Their main tasks in the audit process involve:

We check and identify the highest performing content.
Check for any website errors and identify each comprehensively.
Develop solutions and seamlessly implement them on the site

Markedly, technical SEO Audits are designed to identify technical barriers in the way of your content ranking higher in search results is what their site states. However, what can one get for CA$100– their one-time fat rate? 

8. Optimized Webmedia Marketing

And finally, Optimized Webmedia Marketing is also based in Canada. They offer a “Free” SEO Audit, but by their own admission, nothing is truly free and there’s no such thing as “cheap SEO”–you get what you pay for. They’re on the list because they do offer good SEO Audits based on their testimonials–but it costs $150 per hour, which is more realistic than SEO North’s one-time fee of $100.

We can only surmise though that if they\re offering “free audit”, then they are using the foot-in-the-door technique. If so, you can expect to pay anywhere between $650 (low end), $2000 (average) to $5000+ (high end) on a monthly basis, or $100 to $300+ on an hourly basis.

Don’t expect to spend less than $650 if you choose the monthly plan, for according to OWM, they don’t do “Cheap SEO”. Cheap SEO is considered to be anything less than $650 per month and provides the level of “skill, time, and customization that is unique for every single website”.

What An SEO Audit Services Means

It was tough putting this list together because of each’s uniqueness and the wide range of prices offered by each. In most instances it was not a case of which was “cheaper”. But which is more aligned with your goals for your website.

The top rank pricing for SEO Audit services in Canada tried to find the best SEO audit service whether by a team or a SaaS platform.

–as we so easily could.
We believe AJ Frey at Rad Websites is the Best SEO in Canada because he provides top notch SEO service that places you on page one for your search term. Not many agencies can say that based on their own placement on the search engines.

Important to realize, Ahrefs and Neil Patel offer the best organic results. Semrush will get you on page one with paid SEO, and Semrush is an SEO tool.

Final Thoughts

Optimized Webmedia Marketing gives more flexibility by offering both hourly and monthly rates, but there’s a grey area, as they offer a “free page audit”, while stating on their blog that the “cost for a manually created audit varies from $1,500 to $10,000, with the average cost in Canada being $2,500”. You decide if this is a foot-in-the-door technique. You decide also if we were fair in our assessment by ranking ourselves No. 5. 

Notwithstanding, whether we’re Noi. 5 or No. 1, at Best SEO in Canada, we don’t depend on cheap sales tactics to lure our customers. Our work speaks for itself. The fact you are here means you found us on Google’s page one.

We have done the same for all of our clients. AJ Frey is the best SEO in Canada. If you want him to  carry on SEO audit services  and optimize it for the search engines, just drop us a line via email, or call us at 1 250 801 6588. You won’t regret it!

Like this article? Why not share with your friends and family.

The post The Top Pricing For SEO Audit Services In Canada Ranked appeared first on Rad Websites.

Why It’s Important To Keep SEO Momentum Going

It’s a great accomplishment when you reach the first page of Google. You probably have an influx of clients and a boost in revenue. All those blogs, white papers, website links, and digital marketing efforts are finally paying off. You’re successful enough that you don’t have time, or perhaps the will, to market yourself. After all you’re a success so that means you can take your foot off the pedal, right?
WRONG!
You may be tempted to put SEO on the backburner or cut costs, you think your competition is going to do the same? Not likely. Keeping the momentum going is more important than ever, especially if you’ve worked so hard to climb the Google rankings. Here are some good reasons why it’s important to keep SEO momentum going:

Reason 1

It’s Tougher To Start Again

You remember when you first started riding a bike? You were wobbly and shaky until you started to pick up momentum and then suddenly it was easier to balance and steer. SEO is kind of like that.

It’s a lot harder to start over again than to coast. Maybe you don’t need to try so hard to rank on certain keywords but it you stop altogether than it’s like falling off the bike. You’re back at square one.

Google keeps constant tabs on you when you’re constantly updating your website, blogging often, and creating great content. But when you stop SEO, Google stops coming around to your site often and even if you start all those SEO tasks again Google is slow to visit you because it’s not used to your updates.

Reason 2

Your website’s traffic will decline

AS we mentioned, SEO takes time to build up and requires a great content strategy and execution to maintain a great raking on Google.

While stopping all search engine optimization efforts won’t make your phones stop ringing – at least at first, it is inevitable your rankings will decline. Google will see your sight as less valuable and you won’t be as searchable and your conversions will decrease.

Though the decision is momentous and seemingly temporary, the impact it has on your rankings is longer-term than desired. It takes time to build your rank on search pages and it must be an ongoing practice to keep your content and backlinks fresh, and maintain a competitive edge within the marketplace.

You must keep your site from becoming stale in order to maintain a credible business in the eyes of search engines.

Reason 3

You Lose Valuable Insights About Your Customers

If you stop SEO then you lose valuable insight on what your customers are doing and how they behave on line.

Their interests, behavior patterns, and how they use your site are derived from analytical reports developed by your SEO team. If you don’t have that information, it because very difficult to make future predictions about your business.

Here’s how you can use this information to support your overall business goals:

Find patterns in users’ engagement to create content they truly care about identify opportunities for improving your website’s structure based on bounce rate, conversion paths, and more Identify business gaps and validate the need for new service or product offerings Define new campaigns and offerings based on interests

Google Changes It’s Criteria, so Should You

There are almost 4 billion search requests each day made on the biggest search engine – the only one that really matters because let’s be honest, nobody cares about Yahoo or Bing anymore. Because Google processes so many requests a great user experience is mandatory and so they constantly evolve to make their user experience better.

As they change their search criteria, what you used to do – keyword stuffing, tons of useless backlinks for example – no longer work. You have to remember Google’s job isn’t to get you to rank higher on its search engine but, it’s customers are all those people using it to search for information.

Those are the people Google caters to and wants to keep happy. You have to ensure your SEO goals align with Google’s –keeping your customers (And Google’s) happy.

The Competition Won’t Stop

Perhaps with your first place Google ranking you’re in a position to turn business away, but maybe your competitors are willing to hire more people or come up with alternate solutions to maintain their momentum.

We had previously discussed how Google rewards high-quality, fresh content – and if you stop nurturing your content creation, it’s only a matter of time before your competitors begin capturing traffic and potential customers that were once yours.

Conclusion

If you need some help determining the best SEO strategy for your business, talk to AJ Frey aka The Best SEO in Canada. We’ll guide you through the difficultly &; help you define the best course of action going forward and create a plan that is sustainable and effective.

Call Now 250-801-6588 or Contact US

The post Why It’s Important To Keep SEO Momentum Going appeared first on Rad Websites.

In other words, the Shopify platform  “helps people achieve independence by making it easier to start, run, and grow a business”. Over 1,700,000 businesses in more than 175 countries are powered by Shopify.  Same, it “creates the best commerce tools for anyone, anywhere, to start and grow a business”, (Shopify.com). The platform is simple, sleek and integrates well with many different apps at just the click of a button.

Plus, you don’t have to take out your wallet to start. This means, they allow you to set up your store for free, and try their service for 14 days before you’re asked for your credit card. Did I tell you that they are also headquartered in Ottawa, Canada? Nice! However, not everything shines when it comes to Shopify. So, the next question is, what’s not to love? Their SEO.

Obviously, if SEO is critical to your business, you need to read this article as I try to answer the question: Why is Shopify’s SEO bad?

Can you do SEO with Shopify?

First of all, let’s be clear, you can do SEO with Shopify. But it’s limiting. Here are many quick, technical wins.

If you are new to eCommerce and just looking for a place to start, then Shopify is the perfect place for your online store. However, once your business starts to take off that’s when you start to see how Shopify actually holds you back.

Look at it this way: 

You can become 80% competitive on Google’s search engine using Shopify, but that’s it. It won’t get better. If you know what you’re doing and put in the effort, you may even rank on less-competitive searches. However, profitable rankings are extremely competitive, so trying to make up for that last 20% of lost performance will over time become frustrating.

Now that I’ve got your attention, let Best SEO in Canada show you five problems with Shopify’s SEO that might make you think twice about choosing their platform. You might even become motivated to migrate to BigCommerce–our go-to eCommerce plugin for all things WordPress.

1. Canonical URLs

The first problem is Shopify’s Canonical URLs. Canonical issues are all about copies of the same content getting spat into Google.

If you asked them, Shopify would say that they solved the problem using the rel=”canonical” HTML tag, but they would be wrong. It’s not that they’re using the code wrong (I actually love that they make it so easy). Rather, they’re simply expecting this HTML tag to do something that it was not meant to do.

For example, Northcutt, based out of Chicago, had a Shopify client with the following URLs all visible in Google when they searched for site:theirdomain.com:

searched for site:theirdomain.com; proving that all four copies were indeed in Google’s index:

/products/Batteries

/products/batteries

/products/batteries/

/products/BATTERIES/

>Their “batteries“>” product page contained the rel=”canonical” tag. So what happened?

By Google’s own definition, the rel=”canonical” tag is a suggestion. In my experience, they’ve only occasionally followed their own suggestion.

And if you tried patching things together using Shopify’s redirect tool, you would find that this doesn’t work either. At least not if the page to which you are redirecting technically exists.

We still recommend rel=”canonical” HTML tags, but it is unreliable in this situation. The role of this tag is entirely different — perhaps we’ll do another article on that at a later date. Note that in this case, too, JavaScript redirects cannot be relied upon.

These problems can only be solved by using .htaccess or vhost files. Period. And you cannot access these files on Shopify. They know this. Shopify Plus support confirmed this problem, but were unwilling or unable to fix it.

2. Breadcrumb URLs

The second problem is a variant of problem #1: Shopify creates breadcrumb URLs of products beneath categories. What that means is that you will often find two copies of the same page in Google’s index:

/collections/collection-title/products/product-name

/products/product-name

So using MinistryofSupply.com (a clothing store) as an example, Shopify’s default canonical behaviour will state that only the second URL should get indexed. I.e. /products/product-name:

However, a search on Google proves this suggestion often just doesn’t work:

This, right here, is just foolish behaviour. What is the purpose of creating so many conflicting URLs with the same content? None. There is no benefit. Worst of all, like problem #1, Shopify will not provide access for you to solve this problem.

3. No Plusses, Please!

The third problem with Shopify’s SEO is the inability to modify the indexing file, which contains the + sign that must be deleted in order for search engines to crawl the site. Let me explain. There is a file named robots.txt that sends signals to Google about how to index your site, and all other sites. On Shopify, you cannot edit this file. Here’s what’s inside by default:

# we use Shopify as our ecommerce platform

//User-agent: *

//Disallow: /admin

//Disallow: /cart

//Disallow: /orders

//Disallow: /checkout

//Disallow: /3092321/checkouts

//Disallow: /carts

//Disallow: /account

//Disallow: /collections/*+*

//Disallow: /collections/*%2B*

//Disallow: /collections/*%2b*

//Disallow: /blogs/*+*

//Disallow: /blogs/*%2B*

//Disallow: /blogs/*%2b*

//Disallow: /*design_theme_id*

//Disallow: /*preview_theme_id*

/Disallow: /*preview_script_id*

//Disallow: /discount/*

//Disallow: /apple-app-site-association

//Sitemap: https://ministryofsupply.com/sitemap.xml

//# Google adsbot ignores robots.txt unless specifically named!

//User-agent: adsbot-google

//Disallow: /checkout

//Disallow: /carts

//Disallow: /orders

//Disallow: /3092321/checkouts

//Disallow: /discount/*

//Disallow: /*design_theme_id*

//Disallow: /*preview_theme_id*

//Disallow: /*preview_script_id*

//User-agent: Nutch

//Disallow: /

//User-agent: MJ12bot

//Crawl-Delay: 10

//User-agent: Pinterest

//Crawl-delay: 1

Most of these instructions are useful. However, these default instructions also cause problems. Not least of which is that products and vendors that contain a plus (+) or a space character will be blocked from crawling. Take a look again at the instructions. Do you see those lines that contain a “+”, “2B”, or “2b“? Those “instructions” keep those pages from being added to Google’s index. They also disrupt Google’s crawl pattern, which can lead to other indexing problems.

4. That Blog… It’s No WordPress

The fourth problem with Shopify’s SEO is its blog. Indeed, every eCommerce site should have a blog for content marketing. Not doing content marketing? Why ever not? Don’t you know it is always better to own attention rather than rent? In order to thrive, mature brands must become natural link-earning machines.

But let’s be real: Shopify is an eCommerce platform, not a content-marketing platform.

I mentioned WordPress at the beginning of the article with good reason. WordPress is the number one content management platform on the planet. According to the latest statistics. as of March 11, 2021 some 455,000,000 websites are using “>WordPress right now! That means around 20% of all self-hosted websites use it, too.

Shopify has a default blogging engine, but there are too many issues and limitations that are beyond the scope of this article. Suffice it to say, the solution would naturally be to install WordPress in a subfolder on the site for your blog. Sounds simple enough, right? Wrong. Shopify does not allow you to install anything in a subfolder on their site. You will have to host the blog somewhere else and then point the subdomain there, like content.yoursite.com.

In SEO, a closer affiliation is implied when your content shares the same subdomain (such as “www”). This is why it is a part of our best SEO practice to host your blog, news, ebooks, infographics, etc, in a subfolder. However, on Shopify, you can’t do that.

5. The Rest

If by now you are not convinced Shopify’s SEO is bad, then it makes no sense to continue, so we’ll just lump all the other problems as “the rest”. Moreover, I’ve given you a taste of how limiting Shopify’s SEO capabilities can be. But it doesn’t get better. It gets worse; especially once you get into creative keyword architecture, segmentation for account-based marketing, performance tweaks, and other situational fixes (the rest).

Conclusion

Shopify is a great eCommerce platform–for beginners and nontechnical users of the Internet. However, if you are a developer, SEO expert, or a business person with a huge eCommerce store, be aware of what you’ll never be able to do with Shopify’s SEO:

• First, customize robots.txt
• Second, customize web server headers
• Third, customize URL handling and subfolders
• Four, install the world’s greatest content management system for your link-earning endeavours.

Those aren’t just unsolvable problems. They’re three categories of problems and then some. For these, there are no hacks or workarounds. So, if SEO is critical to your business, Shopify is not for you. Why is Shopify’s SEO bad? In a nutshell: There’s no room for growth–your growth!

At Best SEO in Canada, AJ Frey wants to see you grow. He wants to help your business to scale up. As an SEO expert, he knows how to get your business ranking on Google’s page one, using only organic search strategies, because he hates PPC.

“So whether you’re an enterprise company or a small independent business, your success online depends largely on ensuring your target audience finds you on Google” through SEO. AJ Frey offers an extensive range of SEO services, exclusively for driving traffic in order to meet your lead, acquisition or sales objectives. So are you ready to make that move? Give AJ Frey a call at  250-801-6588 or drop him a

So, did we answer the question, “Why is Shopify’s SEO bad”? We surely hope so. Let us know in the Comments box below.

The post Why Is Shopify’s SEO Bad? appeared first on Rad Websites.

And millions of people around the world hire experts like AJ Frey for their SEO audits. Still not convinced? Let me ask you? Do you think it is a coincidence that you are here? No, it’s not! You are here because our SEO experts have spent hours auditing our website to ensure that we make it on Google’s page one–which is where you found us. 

And that’s just one reason people prefer hiring experts for their SEO audits. We’re the good guys. We believe in sharing information so we’re going to share some more reasons with you. Are you ready? Here then are 5 reasons people prefer hiring experts for their SEO audits. But for the newbie who is just starting out in SEO and has no idea what we are talking about, let’s first define an SEO audit.

What Is an SEO Site Audit?

Well, we are going to presume that you already know that SEO stands for Search Engine Optimization. According to Yakkety Yak (a Chicago-based marketing agency) “an SEO site audit is an analysis of the factors that impact your website ranking in organic search. 

This often includes technical back-end factors as well as on-page, content-focused elements that make a website both easier for search engine robots to crawl and easier for people to navigate”. The objective being to understand the ranking of your site and to discover how to increase traffic to your site.

Why is this Important? 

A 2020 study (Search Engine Journal) found that the clickthrough rate for websites in the first position on the Search Engine Results Page (SERP) is 25%. For websites in the second position, this number drops drastically to 15%, and 2.5% for websites in the 10th position. And this is all on the first page!!! 

Can you imagine what happens when you get to Google’s page 2? This means if your website is not on page 1, the odds are pretty slim for consumers to find you. Why spend money to build a website if not to generate revenue. However, if no one is visiting your site, then it means no leads and ultimately no revenue. 

So now you see the purpose of SEO, you can also understand why it’s important to do an SEO audit of your website to ensure it is properly optimized for the search engines. 

Why can’t I do it for free?

Good question. Let’s look at free: 

We all know that time is money, therefore it is unreasonable to expect an SEO Expert to spend the time to do an audit for free, right? So what’s left? DIY or have a team member who’s not an expert do it. Anyone else who promises free has an ulterior motive, whereby you are going to end up being penny wise and pound foolish. 

Note that a free SEO audit will generate incomplete and misleading information, which if acted upon could harm the quality, visibility and profitability of your website. If using a third-party, he/she could provide sales-oriented recommendations to steer you towards engaging with the third-party providing the audit. I.e. “Hire us” and we will fix the problem for you. This we call the foot-in-the-door tactic.   

What you will not get for free is valuable insights, historical contexts (past and present performance) and meaningful recommendations for what to do next. The danger of missing these three necessary ingredients is that you can end up making harmful decisions due to a lack of information, the wrong information, or information designed to lead you in a predetermined direction. 

Not only will you now have to deal with the financial fallout of an uninformed decision, but you will also have to bear the additional cost of fixing it–penny wise and pound foolish.

Why it is Worth Paying for an SEO Audit

A free SEO audit, as a giveaway, only provides limited useful information in its purpose, scope and strategic value. A paid SEO audit delves deep into your marketing data to analyse the meaning and implications of the site’s SEO performance.

Not only that, but it also presents a “comprehensive picture of how SEO affects overall marketing and business goals, so the audit delivers many times the value of your investment in revenue-driving conclusions”.

Having established that you are now left with a paid SEO audit, let’s now look at the 5 reasons people prefer hiring experts for their SEO audits. Also, let’s give a look how SEO Expert AJ Frey, the best SEO in Canada, can audit your site and ensure your audiences discover you on Google’s first page. 

You’re hiring a team of experts

Usually, SEO experts do not work in a vacuum. So what most people don’t know is that when you hire an SEO expert, you are actually getting a team of experts working together to do a comprehensive audit on your website. 

You’re getting value for your money

When you hire an SEO expert, you’re actually getting value for your money because he/she is going to evaluate your website based on your unique needs, foci and desired conversions. There is no one-size fits all in SEO, therefore, you cannot use a template to do an SEo audit. Even if you start with a template, it must be customized to meet the needs of that particular website. 

You’re getting thoughtful, Informed Insights

You could decide to purchase the SEO tool–which is good, and even the SEO experts use them sometimes. The only problem is, you may not be able to read and understand the outcome. What does “manual actions” and “tracking/analytics” really mean, for example? An SEO expert will give you thoughtful, informed insights based on the outcome after he/she has audited your website. 

You can expect to receive quantitative and qualitative information because well-trained experts like AJ Frey are looking through every single anomaly revealed through their SEO audit of your website. 

Issues like duplicate contents, excessive redirects, low word count, unlinked pages, etc. are recorded and categorized into subheadings. The SEO audit report will not read like a fill-in-the-blank generic report used by everybody. No, every section of the report will contain thoughtful insights about your website–information that has been obtained from the data collected.  

You’re Getting Honest and Forthright Recommendations

After a thorough evaluation, you can expect an SEO expert to provide a prescriptive list of categorize recommendations fit to your budget. And one that is easily implemented by you and your team. 

Many third-party auditors will give you a description of what’s “wrong” with your website–Usually in the form of a pdf file, and that’s where they stop. However, they will not prescribe the “medicine” needed for your “broken” site. 

With an SEO expert, an SEO audit report is not just a pdf file (though you will get that too), but also includes meaningful recommendations that go beyond “check your sitemap” and “improve content”. 

The SEO expert will have a conference call or face-to-face meeting with you to discuss the findings of the SEO audit. After giving you honest and forthright recommendations, he/she will answer all the  questions you may have concerning the audit and your website. You can expect to get honest feedback.

By the time you finish, there will be no doubt as to what your next move will be. This is another reason people prefer hiring experts for their SEO audits. If you do not have an SEO team, we will gladly assist. We have the best SEO packages in Canada, so you don’t have to worry about your bottomline. 

You will avoid Issues with Google

And the fifth reason people prefer hiring experts for their SEO audits is to avoid any issue with Google. If you know anything about SEO you know that Google has a Best Practice manual of the things one can and cannot do in order to rank on their pages. 

You’re an upstanding citizen, but unknown to you, when you decided to place your favourite keyword 20 times in your underperforming page Google sees that as a “black-hat” technique and penalises you. 

Google no longer accepts keyword stuffing (that’s what they call using a keyword too many times in one article) and so Google’s crawlers notice this on your web pages. What will happen is, you will see your page rank go down instead of rising, which means fewer people will find your page, and subsequently fewer leads and conversions.

As you can see, it’s bad enough If you make a mistake with your SEO campaign–if that’s all you had to worry about: wasted resources. However, your real problem starts when you get entangled with Google. If you’re not experienced with SEO-and most DIY web owners aren’t–you could accidentally conduct black-hat SEO techniques without fully understanding the consequences of your actions.

SEO Experts know all the rules. That’s why they are experts. A part of their job is to understand the ins and outs of the industry, to ensure they never run into legal issues. If they were to conduct “black hat” SEO, they could find themselves in trouble with Google, and you could take legal actions against them. 

Final thoughts

When It comes to SEO Audit, you could download a free SEO tool and DIY. However, if you did, and if you’re not an SEO expert, you coud not only hurt your bottomline: you could get into trouble with Google and your website could get penalised for inadvertently practicing black hat techniques.

Or, you could hire an SEO expert who will not only conduct a thorough audit of your site, but will also present the results in a timely, well-thought out manner, whether face-to-face or virtually. He/She will go through the results with you in a thoughtful way. 

Once through, you will receive a honest and forthright recommendations. So you can make informed decisions. The value you get from hiring experts for your SEO audit will be proportionally more than what it costs, if managed correctly and nurture your business to scale.

If you do not have an SEO team, we can provide SEO services to you, at a fraction of the cost seen on the Internet. Or, if you want to learn more about how search engine optimization can help your business grow, give us a call, or send us an email. AJ Frey is ready to help you!  

So there you have it. The 5 Reasons People Prefer Hiring Experts for Their SEO Audits. What are your thoughts? Let us know in the Comments box below.

The post 5 Reasons People Prefer Hiring Experts For Their SEO Audits appeared first on Rad Websites.

Any SEO expert who tells you otherwise, is either using blackhat techniques (which is frowned upon by Google), or is inexperienced at best. The minimum time for results to materialise is approximately 3 months. It could be sooner, but AJ Frey does not make wild promises.

AJ Frey is the owner of Best SEO in Canada and this is not a conjecture. Case in point, you found him because he is on Google’s page one. And that’s where you want to be. It’s why you’re here, right?

No surprises there. Given how being on page one of Google not only increases your visibility but can exponentially increase your clientele, i.e converting them from browsers to paying, revenue-generating clients; you would want the services of someone who has “been there and done that”.

But how did AJ Frey get to Google’s page one? Journey with me to understand why AJ Frey is on Google’s page one, and now offers the Best SEO in Canada. First let’s look at the man behind the plan. 

Who is AJ Frey?

AJ Frey is an incredibly brilliant Search Engine Optimization specialist aka SEO expert, who hates pay per click. Need we say more? Not really.

But since we like to go above and beyond, let’s tell you that his strategy, which he calls his secret sauce. It’s a white hat, Google-friendly strategy, guaranteed to get you positive search results on any search engine. 

AJ Frey is funny, but modest; charming and debonair, technologically savvy and did we say, handsome? Yes, he’s all that and more, but what he is above all that is experienced in what he does and determined enough to place you on Google’s page one, no matter the cost. 

It is no secret that AJ Frey is someone RAD, who makes Rad Websites, equipped with all the latest best practices and technology, and the creator of high-functioning, complex e-commerce stores that perform (you’ll find this on his RAD website–Canada’s Premier WordPress SEO Development Agency).

When you add the icing on the cake–some Rad Marketing–what you end up with is the Best SEO in Canada.  Some Characteristics of the Best SEO in Canada:

Experienced

A fundamental characteristic of great SEO experts is that they have experience implementing SEO for themselves first. In addition, they should have a process, showing you how they intend to make your website a success. AJ Frey has been effectively implementing SEO strategies to websites for over a decade. 

Thought leadership

Another characteristic of great SEO experts such as A J Frey is thought-leadership. They must know what is happening in the industry and are able to adjust accordingly.

When you visit Best Seo in Canada it is apparent AJ Frey is keeping up with SEO best practices–after all, you made it here and are reading this article. AJ Frey is also eager to share tips with you that will help your business adjust for maximum impact.

Modest and funny

While not a criterion for best SEO in Canada, being modest and funny does add a nice touch.

For instance, if you’ve not yet read it, we encourage you to keep scrolling until you come upon the “Fresh Prince of Page One”. Written by AJ Frey, it is coined and sang to to the tune of the Fresh Prince of BelAir– that 90’s sitcom starring Will Smith.

The last verse reads: “I showed up on page one about seven or eight, and I yelled to the client, “Yo’, Holmes, Optimizin”. Looked at my website, I was finally done, to sit on my throne as the prince of page one”.

Funny right? You want to be on page one? Then AJ Frey’s your man. 

What Makes A Company The Best SEO in Canada?

Visit any ranking page where the best SEO companies are being compared around the world and you will find the following common factors:

• Client results: It is impossible for any SEO company to rank as the Best SEO in Canada or anywhere in the world without driving results for your clients. AJ Frey has demonstrated his expertise in SEO and client service, and his clients speak for themselves. 
• Client satisfaction: It doesn’t matter how good you are as a SEO agency, if you cannot provide exceptional customer service, you might as well pack it in. A J Frey’s constant five-star reviews and testimonials is a testimony to his clients’ continued satisfaction. 
• Deliverables: Does your SEO company offer a turnkey SEO solution? No. Then you’re being short-changed. The best SEO in Canada provides clients with everything they need to launch and manage a successful SEO strategy. This includes search engine webmaster tools setup, implementing HTML coding best practices, local market and keyword\phrase research and regular reporting. 
• Success factors: According to the global digital marketing agency WebFX, another distinctive factor between SEO companies is how they measure client success. Do they only look at rankings, or do they also look at real-world business metrics, like leads and revenue? The best SEO companies look at both, with an emphasis on real-world impact. As mentioned earlier, AJ Frey will help your business adjust for maximum, real-world impact.

Conclusion

You’ve learned about the Best SEO in Canada, AJ Frey–an incredibly brilliant Search Engine Optimization specialist aka SEO expert, who hates pay per click. In addition, you’ve also learned what makes a company the Best SEO in Canada: Client results, client satisfaction, deliverables and success factors–all attributes of AJ Frey. 

You’ve also learned that AJ Frey is not only modest and funny, but he is an experienced SEO expert with thought leadership skills and a determination to help you succeed in search engine optimization. 

He and his team offers a comprehensive range of SEO services, that is dedicated to driving traffic that will meet your lead, acquisition, or sales objectives. AJ Frey makes no conjectures. You should expect to see results in approximately 3 months. 

What Happens Next? 

Now it’s time to let us put our money where our mouth is. Browse our SEO plans to get started with the Best SEO in Canada, and complement that with a Rad Website designed by Canada’s Premier WordPress Development Agency. If you do, then we know today is going to be the beginning of the best time of your life.   

Hi! I’m AJ Frey, and I would love to hear from you. If you enjoyed this article and are in need of:

• Digital marketing
• A cool website, or
• Improving your ranking on the search engines,

Contact me at 1 250 801 6588, or just leave a comment in the box below by way of introduction.

My team and I will help you build a RAD website that will not only attract customers through good design and cool integrations, but also via the best SEO. We work together with our clients to plan out and implement an extensive strategy. That will boost your website in the Google rankings.

We specialize in helping clients (small businesses to large enterprises) boost their online presence and get found on not only Google, but all the major search engines across the world.

The post AJ Frey’s Best SEO in Canada appeared first on Rad Websites.

The leading issue in trying to answer that question is that there are plenty of things that factor in – including but not limited to, the type of business, industry, marketing strategies, and web design. Simply put, figuring out how long it takes for SEO to work is relative to how it is done in the first place. 

We’ve dealt with several businesses in the past who already had impractical expectations before coming in; they ask head-on if we can help them produce results in a couple of months because that is the ideal time frame they hear from their peers.

How Long Does SEO Take to Work?

The Truth About SEO

Sadly, for them and any future client, we tell them that SEO doesn’t walk on a straight line. In other words, there’s no uniform system or set of rules that govern how strategies should work and what methods should be avoided. 

Key in the term “SEO tips” in Google, and you are bombarded with thousands of opinions from everyone claiming to be experts. While there is nothing wrong with the overabundance of information, we take issue on those who cash in on misinformation, particularly about SEO campaigns that produce results in no time. 

You’re here because you want to know the truth. Don’t get me wrong – We’re not dissuading you from investing in SEO. You’re here for a reality check, and that is what we’re giving you.

Don’t worry if you are confused or scared. Everyone feels the same way when they ponder how long it’ll take for SEO to work. But before we delve on to the factors that affect the timeline and results, let’s make sure you know the basics of SEO. 

What is SEO?

SEO deals with the optimization of the pages of a website in a way that achieves favorable rank in the search engine results pages (SERPS). It stands out from all other strategies with the same objective because it involves the use of free or “organic” methods. 

SERPs contain links to pages, listings, videos, and other stuff that are relevant to a specific keyword phrase or search term. The results are ranked using an algorithm designed based on the search intent of the user. 

SEO has the most impact on a website’s ranking, but it is a broad concept that is better understood by two attributes – on-page SEO and off-page SEO. 

On-Page SEO

The only way to understand on-page SEO is by learning how a search engine like Google operates. It was mentioned earlier that search engines embrace an algorithm to examine content and rank pages through them. Google gathers content by using spiders or crawlers.

Search engines use a database (indexes) to save pertinent website info, including URLs. So, when someone searches “signs of a roof replacement,” Google displays results based on its indexes. 

On-page SEO deals with optimizing a page on a website. The search engines take multiple factors into account when ranking pages. These factors include keyword use and stemming, internal links and anchor texts, mobile responsiveness, and distribution of page authority, to name a few. 

Off-Page SEO

This is often called “link building,” for a good reason. Off-page SEO describes the process of creating a reputable inbound link profile for a website by using:

• high-authority
• relevant
• trustworthy links from other websites.

The reason why it is called “off-page” is that the work done is outside of the website. An excellent example is when you ask an authority site in the roofing industry to link to your blog post about the signs that a roof needs replacement.

When Will You See Results from Your Campaign?

Irrespective of the chosen SEO strategy, it takes time to see the results after the implementation. If you’re desperate to know how long you should wait, then the most sensible projection is four to seven months.

This is the period when you begin to see results. In other words, we’re not saying you achieve utter success in less than a year. 

The reason why we’d always come up with this modest projection is that there is a bevy of factors that affect the development of your campaign. We discuss these factors below:

Age

Being a newbie is the biggest challenge for every website trying to climb up to the search engine results pages. It’s like when you’re vying a job straight out of college, and everyone looks at you as an inexperienced prospect with a lot of risks and a few upsides.

For the most part, it takes Google a couple of months to index a newly published site. In other words, age plays a crucial factor in figuring out how long you have to wait for your website to appear on the first page of SERPs.

There are ways to help speed up your progress, i.e., obtaining links from authority sites (off-page SEO). Doing so means convincing high-ranking and relevant sites to link to you. If you’re successful in getting these links to your pages, you’re telling Google to index your site quicker. 

History

Age and history are two different things SEO’s perspective. The former refers to the time that your site has been published on the web. While the latter talks about your site’s interaction history with the search engines.

Google hands out a score on every page of a website based on factors such as trustworthiness and reputability. This score or rating exemplifies your site’s propensity to climb in the search engine rankings. Hence, the higher score your page gets, the more likely faster the climb to the first page of Google will be.

Penalties

We said earlier that there is no set of strict guidelines or rules in SEO. But don’t think Google and other search engines won’t penalize black hat strategies.

Google hates websites that break its rules, although there’s no existing document that details these rules. Any decent individual with minimal background in SEO knows what it means to break the rules.

For example, procuring backlinks from shady and spammy sources, posting duplicate content, and keyword stuffing.

If you’ve engaged in any of those black hat techniques before, it means your site has a tainted reputation online. Google and other search engines won’t forget previous penalties when they rank pages. But like everything in life, there’s always a second chance to redeem yourself. 

Final Words

SEO is a lot more complicated than most people think, but that’s not necessarily a bad thing. Instead of probing into how long does SEO take to work, the best approach is to set realistic goals. And then establish an effective plan based on them. Instead of focusing on the time frame, you should weigh on the factors that affect your campaign. 

The post How Long Does SEO Take to Work? appeared first on Rad Websites.

Although this page isn’t designed as an aggressive marketing ploy, it helps in motivating a prospective consumer to buy a product or avail of service by answering his/her query. So, if the FAQ page is about delivering information in a “question and answer” format, why is there a need to customize it?

For starters, an SEO-friendly-FAQ page cuts the workload of your customer service/support team. They don’t have to answer as many questions as they should since the page provides everything. It saves your people some valuable time.

A well thought out Q&A page builds trust since it addresses the consumers’ need for information. A visitor to your website sees you as an authority when he/she is impressed, or at least satisfied with the information that your SEO-Friendly FAQ page provided.

You may not notice it, but an SEO-friendly FAQ page significantly improves user experience.

Put yourself in the shoes of a potential customer who needs his/her questions answered. You want your questions to be answered in the FAQ page instead of having to call or chat with customer support and wait for hours to get a response.

Creating an SEO-friendly-FAQ Page

Your FAQ page plays a critical role in drawing traffic to your site. There’s no way to get a higher ranking in Google when you’re not driving enough traffic to your pages.

More notably, the page provides visitors with a comprehensive understanding of your brand, product, or service that no other section of the website can. Simply put, it improves your conversion rates.

Below are the ways to come up with an SEO-friendly-FAQ page:

1 – Come up with a list of RELEVANT frequently asked questions

You just don’t make up all sorts of questions for the sake of having an FAQ page. The key is figuring out the right questions that will enlighten a potential customer about your brand.

You know those questions are effective when they generate demand. Creating this list takes a lot of effort, patience, and common sense.

If your company employs customer service representatives, then that’s a great place to get suggestions. Those guys are the recipients of hundreds of questions from customers, which means they are a valuable source of information once you start creating the SEO-friendly-FAQ page.

Do some digging on your competitor’s FAQ page. This helps you understand if they’re doing things right. You don’t necessarily have to copy their Q&As, but you at least an insight on how you can improve your own.

2 – Add structured data to the page

Incorporating structured data to the FAQs will improve your page’s reputation with regards to the search engine results pages. Structured data is a staple in obtaining a better click-through-rate.

If your competitors aren’t using structured data in their FAQs, you have your best chance of getting ahead of them. Just so you acknowledge the value of this strategy, Google now has integrated support for FAQ structured data both in Google Assistant and Search.

If you implement the structured data system, it transforms your content into an SEO-friendly material since the questions and answers appear on Google Assistant and Search.

3 – Don’t settle for text alone

We know that an FAQ page is about posting the right questions and their corresponding answers. But one issue that you need to face is its bland aesthetics.

You don’t want the page to contain anything but text. Preferably, use images, illustrations, graphics, or even videos to your answers to improve the aesthetic value of the page.

The information delivered through the combination of text and graphics is conveyed more effectively compared to text alone.

4 – Mind the navigation

An ideally written SEO-friendly FAQ page is useless when visitors to your website can’t even find it.

Apart from the information and inclusion of images and graphics, you should build a straightforward navigational structure. Since you expect a ton of text, breaking it down to categories and subcategories makes sense.

The structure avoids confusion and customers find the right questions in seconds instead of minutes. You want the experience of reading through the page to be instantaneous.

5 – Don’t forget about analytics

The purpose of checking analytics is to see if the pages on your website are getting traffic, and if they are ranking for the relevant keywords. Without it, you can’t know for sure if visitors are taking their time to read your FAQ page or if they are merely skimming through it.

Furthermore, analytics tells you the path that the visitors to your website are taking. Web analytics essentially give you the data and numbers that you can use to determine if what you’re doing actually works.

There is a handful of advanced web analytics out there, so it shouldn’t be challenging to get things started. Remember that analytics provide actionable insights, so you must embrace it.

Conclusion

Some say that FAQ pages are nothing but a waste of time. Why optimize it when you already have a well laid-out website with a superb navigational structure to guide your visitors to the information they need? The truth is an FAQ page plays an indispensable role and is never an afterthought.

The content inside it provides direct answers to highly specific questions. You don’t leave it at the corner and forget about it. If that is what you are doing right now, then you might as well delete the page.

The SEO value of an FAQ page is underrated, but it brings traffic and improves conversions. It’s just a matter of you acknowledging its worth.

The post Tips on How to Create an SEO Friendly FAQ Page appeared first on Rad Websites.

Superb design, fail-proof content strategy, and a handful of marketing campaign ideas – you think you’ve got it all. But no, you haven’t touched the surface just yet. 

The objective of every new site is to rank high on search engine results pages for high-volume and high competition keywords. If you watch some videos that explain how this works, you probably think it’s doable. Yes, it is, but it will take some time. Don’t expect to achieve something overnight. It simply doesn’t work that way. 

A relatively new site comes with inherent disadvantages, including the lack of content history and backlink profile. Having a low domain authority is expected, and every other site out there has gone through this process, too.

The lack of domain authority makes it quite a challenge to keep up with the more established websites in the same niche or industry. But don’t lose hope. The reason why you’re here is that you intend to learn about building domain authority for your new site, and that’s what we’ll talk about for the rest of this blog. 

The Value of Domain Authority

Google does its job by deciding which pages to show first when someone types a search term, say for instance, “how to replace a roofing shingle.” This search returns hundreds of thousands of relevant pages that contain or target the keyword phrase.

Since Google and other search engines genuinely care about convenient user experience, they will rank websites based on content relevance and a cluster of other parameters. This is where the concept of domain authority creeps in. 

You won’t see your new site about roofing products/services on the first page of Google because there are older and more established competitors that rank for the same keywords. But since you are on the bottom, there’s no other way but up. 

Domain authority is never about the metrics. It is not something that the search engines use to rank websites for their SERP. Instead, it is more of a barometer that determines how well your new website is expected to perform against everyone else.

Increasing your site’s domain authority doesn’t affect whatever your competing sites are doing, but it increases your chances of ranking high in the SERPs. 

Ways to Build Domain Authority 

Building domain authority with a new site is an indirect route of increasing its potential of finding its way on the first page of Google. Before you commit to doing the things that we’re about to discuss, you must acknowledge that this will only work with time. In others, there’s a waiting game in place. Be patient, and your website get rewarded eventually. 

1 – Link Building

Google loves link building, and so you must embrace it, too. The rule is simple – have high quality and authority sites link to your website. If you’re successful at that, it creates an impression that those authority sites trust your brand or company.

It may sound cliché, but that is because it works since the search engines notice it right away. If you already did some link building before, be sure to perform a backlink audit. It gives you a clear picture of your backlink profile, including the existence of harmful backlinks. 

Don’t get too excited about link building; we’ve seen a lot of people overdo it. The last thing you want is to damage your website’s reputation by linking to shady sites.

Back in the day, private blogging networks were considered an authority, but that’s no longer the case. Google is quite strict when it comes to the practice of spamming your links. Adding harmful backlinks to your website will do more harm than good on your domain authority score. 

Focus on high authority sites and publications instead. You want to fill up your link building profile with wholesome and relevant links. 

2 – Content Remains King

Content marketing is and will always be the foundation of a website. It’s an indispensable component of building your domain authority. The role of content is to keep the landing page in order while you simultaneously inject new stuff.

Google loves it when you regularly incorporate fresh content that is not only relevant to your niche but something that attracts prospective customers. Furthermore, adding new content provides new opportunities for backlinks and added keywords. 

Don’t fall for automated or spun content to fill some pages of your new site. Everything must be new, original, and unique. Come up with something that Google sees as something that bears no resemblance of published content on the web. 

3 – Social Media Boost

We’re not just talking about creating social media profiles and linking them to your new site.

To successfully build domain authority with a new website, you must up the ante by keeping those social platforms active. Google is on the lookout for social signals, i.e. shares, likes, and retweets of your content. These are invaluable things that Google uses in evaluating both page and domain authorities of new sites. 

Come up with a strategy that will increase social proof of your content. It drives traffic to your pages and will eventually boost your authority score. We don’t have to tell you how crucial social media presence is in terms of driving online traffic. 

Wrapping It Up

The pain of seeing your new website make slow progress must serve as a motivation. Don’t feel bad if your site isn’t on top of Google at the moment; we’ve all been there. As mentioned earlier, it takes time for results to come in, but don’t remain idle. Some people don’t see progress because they lack consistency. Put in the effort and time in building domain authority because it gives you proven results. 

The post How Do I Build Domain Authority with a New Site? appeared first on Rad Websites.

On his website he’s described as handsome, debonair, suave, charming and a technology-lover who also loves Ghostbusters, StarWars and cheesy 80’s TV. You may disagree with all of the above–after all, beauty is in the eye of the beholder, or the buyer, according to AJ Frey.

However, one truth that is undeniable is that AJ Frey is an incredibly brilliant Search Engine Optimization specialist aka SEO expert, who hates pay per click. Thought that would get your attention! It is no secret that AJ Frey has a sense of humour.

But when it comes to his clients and helping them to achieve website’s success, he will do whatever it takes to position your product or service on page one. AJ Frey is the owner of Best SEO in Canada.

He Offers a comprehensive range of SEO services, dedicated to driving traffic that meets your lead, acquisition, or sales objectives.

But why Is AJ Frey So Sure About Your Website’s Success? Because success leaves clues. What he has done for others he will do for you. Let’s look at some of what he’s done for others and for himself to make it to page one on Google’s search engine: 

1. Experience and Process for SEO Delivery

When it comes to SEO these days, anyone with a laptop, access to the Internet and a WordPress-installed blog can boast of being an SEO expert After all, YOAST plug-in is the #1 WordPress SEO plugin, and is available on all WordPress sites.  

What you won’t see behind those claims, however, is the experience and process they take to deliver results. This is fundamental, and something you should watch out for. When a so-called SEO expert is offering his or her service, the first thing you should do is visit his/her website.

Next, do a simple search in Google to see if they show up on the search engine’s organic positions. If they don’t, it means they have little to no experience, nor have they implemented whatever SEO strategy they are claiming to deliver. How can you give what you don’t have?

Therefore, a fundamental characteristic of great SEO experts is that they have experience implementing SEO for themselves first. In addition, they should have a process, showing you how they intend to make your website a success:

2. Thought Leadership 

SEO is always evolving, as you no doubt have seen with the genesis of BERT–Bidirectional Encoder Representations from Transformers (BERT), which is another attempt by Google to improve their natural language processing in order to better understand the search queries of their end users.

And if you’re just returning to the planet and have no idea what I’m talking about, check out this article (link to: What is the Best Word Count for SEO in Canada?). 

This is Google’s last major update. However, in one year alone, Google made upwards of 3,200 updates to its search engine algorithms. How can you be expected to keep tabs of all these updates while focusing on managing your business?

You need thought-leadership, and that’s another characteristic of great SEO experts. They must know what is happening in the industry and are able to adjust accordingly. Ensure they’re keeping up with these ever evolving SEO best practices and are sharing tips to help your business adjust for maximum impact.

3. An Outstanding Portfolio

Experts aren’t born, they’re created. Becoming an SEO expert overnight is impossible.

In order to be an SEO expert, you have to put in a lot of work and dedication. Experts study a lot and practice a lot. This gives them impressive portfolios which every SEO expert wants to show off.

Who wouldn’t toot his own horn? In the world of SEO the louder the horn the better. When an SEO expert works with a client to put his/her website on Google’s page one, this gives him/her a feeling of great pride and accomplishment.

And they should feel proud of their accomplishments. Getting on Google’s page one is hard work! Naturally, they are going to publicise this great feat by posting it on their websites. 

This is good for you. This is your opportunity to scroll through their portfolio to see the kind of work they have done and are doing. You will also get to see the calibre clients with whom they work to determine if you, too, would want to be in that “club”. 

As an SEO expert, AJ Frey is no exception in wanting to highlight his outstanding portfolio. Here you can peruse some of the work he has done for clients just like you. 

4. Real Life Testimonials

Naturally, if an SEO expert has a portfolio, it means he/she has clients. What do satisfied clients do? They give testimonials. So not only do SEO experts toot their own horns, but their clients toot louder.

Developing winning SEO strategies, managing their implementation, and guiding teams on their execution to generate results is not easy. When an SEO Expert does all this hard work and gets those fantastic results, their clients reward them with testimonials, having gotten value for their money. 

Thus, sharing real-life testimonials is a characteristic you’ll find with most great SEO experts like AJ Frey. 

5. We’re a Team of Creatives

When you hire AJ Frey you’re not just getting the most brilliant SEO expert on the planet, you’re getting his team — an eclectic group of creatives with various backgrounds, who manage to work together with our clients to plan out and implement an extensive strategy to boost your website in the Google rankings.

10 years ago a crack squad SEO unit was sent to prison by a Google court for a crime they didn’t commit. These men promptly escaped a maximum security stockade, changed their SEO strategy, and went underground.

Today still wanted by the search engines they survive as web designers and SEO specialists. By bringing together a team of the very best SEO experts in Canada with specialties in site optimization, mobile UX, link building, analytics and SEO content, AJ Frey is sure about your website’s success. 

AJ Frey doesn’t only talk the talk, but he walks the walk. He specialises in helping anyone (small businesses, large enterprise businesses and everything in between)boost their online presence and get found on not only Google, but all major search engines across the world – not only in Canada.That’s a recipe for success–your success!

6. Only SEO-optimised Content Marketing

And that’s not all!

AJ Frey, through his evolving proven whitehat secret recipe generates millions of organic SEO traffic to his clients’ blogs and websites–all done organically. I.e. no Instagram and Facebook Ads.

Only SEO-optimised content marketing. It is for this reason that many small and large businesses trust AJ Frey to deliver SEO strategies that put them on Google’s page one. 

7. 5-star Ratings 

Still don’t see why AJ Frey is so sure about your website’s success? How about this: Across several review sites, including this one, this SEO expert’s team of creatives’ expertise and penchant for perfection have seen them receive 5-star ratings from happy customers. 

8. King of Backlinks 

At the beginning of  the article we mentioned BERT–Google’s AI that interprets data on a page and delivers meaningful search results for your keyword search.

One of the algorithms BERT interprets is the number of backlinks pointing to web pages and websites on a whole.  The more backlinks, the more BERT sees your site as authoritative.

However, due to its “intelligence”, Google’s search engine cannot be fooled by many backlinks that are from dummy sites, or sites with irrelevant information–though many have tried.

When it comes to acquiring backlinks, AJ Frey comes highly recommended as the king of backlinks.

He will help you to generate high-value backlinks, ensuring search engines interpret your website as important and rank it above those of your competitors for keyword searches. This is another reason AJ Frey is so sure about your website’s success. 

When you sign up for one of AJ Frey’s SEO packages you receive expert consultations, market and keyword research, search engine webmaster tools setup, and a myriad of other tools that will aid in the success of your website. 

Whether or not you own an ecommerce website, or maybe you just have a simple landing page, but you want it to be on Google’s page one for your keyword search, you need a team of creatives who are passionate about organic traffic and SEO white hat best practices.

You need AJ Frey–who is sure about your website’s success. 

What to Expect from The Best SEO in Canada

1. Onboarding and Project Management

We value your business. We understand how important your website is to you. In order to assist you to reach your goal(s), we will assign a project manager to handle your account. He/She will need access to some of your assets. 

Depending on the scope of work, this could mean anything from access to your website/blog, your Google Analytics login info, your in-house staff, etc. This is why an onboarding process is important.

From this exercise, the project manager will be able to advise concerning the management of your project. I.e. how long the process will take, what is the full scope of the project, etc. 

2. Strategy session 

Of course, before your project manager proceeds with the onboarding process, a strategy session is organised. Your decision to work with AJ Frey, an SEO expert, came from the desire to rank high on Google’s search engine.

Or, it may be that you are seeking to generate more traffic to your site. Whatever the reason, you’re here for results. You have heard that AJ Frey can make your business successful, and trial and error is costly. 

We know that no two businesses are alike, therefore, the SEO strategies that work for one may not work for the other. Great SEO experts like AJ Frey, from experience working with different businesses, know this.

Thus, we do not simply take your information and send you proposals. Instead, and in order to help you, we allow you to share your unique needs and business case during our strategy session.

3. Research and Recommendations

After sharing your needs and business case with our SEO expert during our strategy session, your information is then used to conduct in-depth research. This is done in order to gain insights into your industry and your target audience. 

Once done, our SEO expert will share the results of the research, and offer recommendations based on the findings, in order for your website to be successful.

We use all the available digital channels available to you, including telephone, email and video conferencing. 

4. A Contract Detailing the Deliverables

So far, you’ve had several “meetings” with our SEO expert, and no mention yet of a contract. We believe in value for money and putting our money where our mouth is.

So, we will only offer a contract for your acceptance, after our strategy sessions, which includes a digital project kickoff meeting with your team (onboarding) and platform specific optmsation consultations (See numbers 2 & 3 above).

If our strategy session and follow-up discussions with our SEO expert looks like a good fit for the exchange of mutual value, then and only then you’ll receive our contract for your business.

Not only that, but our brilliant SEO expert won’t just send you a contract, but you’ll receive the contract detailing our deliverables–what we’ll deliver, how we’ll deliver and when you should start expecting results.

AJ and SEO  

Search Engine Optimisation (SEO) is not a one-size fits all, fly-by-night strategy implemented by black hat SEO “experts”. SEO takes time before its results become apparent.

Any SEO “expert” who tells you he/she can produce overnight success is clueless about SEO strategies, or is practising black hat techniques–which will find your website being penalised by Google for illegal practices.

The minimum time on average for any signs of improvement is approximately 3 months. It could be sooner, but we do not make wild promises. We prefer to be conservative, and work hard at fulfilling our obligations. 

AJ Frey is an incredibly brilliant Search Engine Optimisation specialist aka SEO expert, who hates pay per click. His strategy, which he calls his secret sauce, is a white hat, Google-friendly strategy that is guaranteed to get you positive search results, regardless of the search engine. 

He offers a comprehensive range of SEO services, dedicated to driving traffic that meets your lead, acquisition, or sales objectives. If you give it approximately 3 months, you’ll start seeing results—qualified traffic, leads and sales. 

AJ Frey can do all that was mentioned above and then some. As you have seen from the testimonials, many clients have testified to the success of their websites. If he is able to help make their websites successful, he is sure about your website’s success.

A few words From AJ to You

Hi! I’m AJ Frey, and I would love to hear from you.

If you enjoyed this article and are in need of digital marketing, a cool website, or improving your ranking on the search engines, contact me at 1 250 801 6588, or just leave me a comment in the box below by way of introduction. Your website’s success means business for me!

My team and I will help you build a RAD website that will attract customers through good design, cool integrations and SEO. 

So why is AJ Frey so sure about your website’s success? Because you found him on page one.  If he can do that for himself, imagine, just for a moment, what he can do for you! 

He hates PPC! That’s someone you want in your corner. 

The post Why Is AJ Frey So Sure About Your Website’s Success?  appeared first on Rad Websites.

“Don’t worry about your word count; Worry about making your words count.”

You’ve more than likely heard the term SEO, and, like most people, can recite “search engine optimization”, but that’s where your knowledge ends, right? You’re still confused as to how to optimize the search engine, and which search engine are you optimising for that matter? Let’s find out below about Best Word Count for SEO.

These questions will naturally answer themselves during the course of this article as we try to fathom what is the best word count for SEO in Canada. But first, you need an actual definition for SEO. 

SEO and Word Count

According to New York Times bestselling author Neil Patel in his article SEO Made Simple: A Step-by-Step Guide For 2021, “SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings”.

In other words, SEO is the process of getting your web page/ article / blog, etc, at the top of the search results of a search engine like Google, without purchasing Advertisements.

So for example, you entered your long tail keyword ‘What is the Best Word Count for SEO in Canada’ in the Google search engine and the results show THIS article on page one of the search results.

You would therefore conclude that this page has been successfully optimized for Google. Btw, a long-tail keyword is a keyphrase such as the title of this article, which is more specific than a short tail keyword, which is one or two words such as “SEO word count”. More on this later. 

SEO experts, and there are many, including Patel, will tell you that in order to rank on Google’s first page in the search results, you have to follow an SEO strategy involving backlinking, providing relevant content and writing long texts where you made sure to include the most important keywords at the right places. 

Where did this idea come from? 

Actually, indirectly  from Google–10 years ago! If you’re surprised that SEO has been around for so long and you are only now learning about it, be prepared to be shocked: SEO is actually over 20 years old.

To be more specific, the actual term ‘Search Engine Optimization’ was first used in 1997, though the practice of optimising web pages started from as early as the mid 90s. Back then, Yahoo was the Google of today. Interestingly, Google started in 1998 and has since become the go-to search engine not the least due to its simplicity and ease of use.

As such, website owners now optimize their sites to rank on Google’s search engine. 

While Google never discloses the algorithms used to rank pages, they have from time to time given clues and suggestions to enable website developers to produce high quality content to the end user.

The Evolution of Word Count for SEO

So ten years ago, in order for Google to retrieve the end users’ keywords, they relied on what is believed to be TF-IDF or term frequency inverse document frequency, along with the title tags and words in the heading.

It is believed that in order for Google to retrieve these keywords, they would somehow use this technique to find and extract the most relevant words in a series for the web page to rank them high.

Consequently, in order for Google to understand what your webpage was about, you would have to write long texts making sure to include the most important keywords, strategically place these keywords in the text, and have the right number of keywords in the texts.

Remember, Google never reveals their algorithms, so this was the outset for the emergence of SEO experts–men and women who would study Google to figure out their algorithms based on what they said, and mostly what was not said, and also experimenting on the websites’ optimization to see how they ranked. 

Due to the inevitable manipulation of the system by web developers to rank high on the search engine (keyword stuffing and cloaking are two common violations of Google’s algorithms), Google has had to over the years change its algorithms as these “experts” discovered their secrets.

Today, it employs related keyword techniques that are themed to interpret the intent of the content on a webpage. Enter BERT. 

What is BERT? 

According to Google Search, “BERT stands for Bidirectional Encoder Representations from Transformers (BERT), which is another attempt by Google to improve their natural language processing in order to better understand the search queries of their end users”.

Introduced in 2018, the BERT models can “consider the full context of a word by looking at the words that come before and after it—particularly useful for understanding the intent behind search queries”.

In other words, BERT is basically a machine-learning algorithm that, based on large amounts of text, is trained to read text in order to find the best matching answer. Can you say almost human? Indeed, BERT is Artificial Intelligence (AI). And this is the direction that Google has taken in the past few years. 

However, Google did not get here overnight. According to Google’s CEO Sundar Pichal in a 2017 keynote speech at its annual I/O event “the company was shifting from a “mobile-first world to an AI-first world.

BERT, SEO and Word Count

Then a series of announcements followed involving AI in various ways: from the development of specialised chips for optimising machine learning, to the use of deep learning in new applications including cancer research, to putting Google’s AI-driven assistant on as many devices as possible.

Pichai claimed the company was transitioning from “searching and organizing the world’s information to AI and machine learning.” The end result: BERT.

The idea of BERT is best explained by their research director, Peter Norvig, “With information retrieval, anything over 80% recall and precision is pretty good—not every suggestion has to be perfect, since the user can ignore the bad suggestions. With assistance, there is a much higher barrier.

You wouldn’t use a service that booked the wrong reservation 20% of the time, or even 2% of the time. So an assistant needs to be much more accurate, and thus more intelligent, more aware of the situation. That’s what we call ‘AI-first.’”

But what does this have to do with the best word count for SEO in Canada? 

A lot, actually. In fact, SEO experts are at the best position one could be in terms of optimising web pages for search engines now more than ever–due to AI-first technology.

While it will be more difficult to manipulate the search engine with keyword stuffing, exaggerated length of texts and word counts, it will be easier to rank higher in the search engine when SEO experts help their clients to produce content that is relevant to the search of the end user. 

Which brings us to the age-old question, “What is the best word count for SEO in Canada” when producing relevant content? After all, clients want to know how many words to write to have the best chance of appearing on Google’s first page.

Surely there has got to be some guideline somewhere? And, indeed, there are. But before we delve into this, let’s hear from Google’s Search Advocate, John Mueller, on the subject of word count in 2021. 

This topic came up on Twitter in response to a user who asked whether or not it would be beneficial to de-index shorter articles. This is what John Mueller had to say, “I agree with you & Mihai :).

Word count is not indicative of quality. Some pages have a lot of words that say nothing. Some pages have very few words that are very important & relevant to queries. You know your content best (hopefully) and can decide whether it needs the details.” 

Key takeaway:

1) “Word count is not indicative of quality”

2) Quality is what Google is looking for

3) By the same token, pages with few words may be highly relevant to a user’s query

4) Ultimately it’s up to the site owner to use their best judgement.

In other words, Google will not necessarily rank pages based on word count alone. When it sees the quality content, it will rank shorter content just as well as longer content.

And in case you’re wondering why Google; aren’t there other search engines? Yes, there are. But as of 2021, Google is still the number one search engine and the go-to site for all things Internet. 

What do the SEO experts have to say about this? 

Notwithstanding what Mueller has said, four major players in the SEO industry have found clear correlations between word count and Google rankings:

1. Hubspot: 

In a recent study the marketing automation platform, Hubspot, gathered data from the 50 most read blog posts in 2019. They found that the articles were, on average, 2,300 words long.

2. Yoast: 

Yoast is a search engine optimization plugin in WordPress–but it is so much more than that, and personally one of my favourites. If your website is hosted by WordPress, chances are you are using Yoast. According to Yoast, the ideal blog post length is 300 to 1,000 words.

That is a huge gap. However, Yoast takes into account the fact that some topics do not require any research, but may just be an answer to a question. Yoast concluded that 1000 word count is the ideal number for higher rankings.

3. Semrush: 

According to a 2018 SEMrush study, the ideal length for better ranking is 1137 words.

4. Backlinko: 

According to backlinko in the 11.8 million Google search results they analysed, overall, the average word count of a Google first page result is 1,447 words. 

From the above one can infer that a webpage with an average word count of 1,471 (the avg of the four numbers) ranks higher than other pages.

So, is 1471 the best word count for SEO in Canada? Not necessarily.

Correlation & Causation

One of the challenges SEO experts usually have is understanding the difference between correlation and causation.

If you looked at the top 4 or 5 ranking pages for your keyword search and saw that they all had approximately 1471 words, it is understandable that you would think that is what is required to rank well for that keyword. However, this could be a correlation, not a causation. 

Another study (2015) by HubSpot suggested that longer posts may be “link-worthy” and more shareable. In turn, it could be the link profile of the page that causes it to rank well. It could also be that longer posts allow for more thorough answers required for some search queries, which then triggers Google’s AI technique to rank it higher. 

What is important to note is, correlation does not equal causation.

Google’s own SEO starter guide states, “Content should be factually accurate, clearly written, and comprehensive.”

Comprehensive is not a synonym for long. Comprehensive means “complete and including everything that is necessary.”

If you’ve been following this article you should have concluded by now that there is no definitive answer to the question, what is the best word count for SEO in Canada.

However it is not our desire to leave our readers more confused than when they started, so let’s see if we can help you to actually arrive at a “magic number as to the best word count for SEO in Canada by looking at some other factors. 

The first factor we will look at is Relevance:

Arguably the most important factor to rank content is its relevance. We cannot over emphasise the point that content should be relevant to the search of the users.

Ahrefs advice on content length: “Don’t shoot for a particular word count- just make sure you cover a topic in full. Whether that takes 500 words or 10,000, the key is that you are creating the best resource available for your target keyword.” (Search Engine Journal)

Ultimately you are writing for the users’ keywords. When a topic asks for more information then you should write as Google suggests–comprehensively.  

The second factor is the length of the keyword:

According to some SEO experts, your word count should be dependent on your keyword length. So for short-tail keywords (one or two words), you should shoot for approximately 4,500 words or more; mid-tail keywords between 2,000 and 4,500 words and long-tail keywords such as the title of this article, between 1,000-2,000 words. 

Long-tail keywords are considered to be the best in Digital Marketing SEO. They are a great opportunity for small blogs to rank higher and do well. The ideal blog length for long-tail keywords is 1,000-3,000 words. Although the market is competitive, it is less competitive due to its specificity. This article is 2490 words long. You be the judge as to who’s right. 

A word of caution concerning keywords:

Short-tail keywords are very competitive. You will notice in the search results, millions of answers–that’s due to the non-specificity of the query. This makes it hard for Google to show specific results and you will be “punished” for this.

The results: a low ranking of your webpage –especially if you’re a small site with low domain authority. So, this is a very important factor. You should select your keywords properly.

Another factor we’ll look at is: User Intent

The most important aspect when deciding on how long content should be is user intent. I.e. What does a user want when he/she lands on your page. If you understand what a user is looking for on your page, it will help you to write comprehensively enough to meet that need.

Having said that,

Content should be as long as it is needed to help convey the message of the page and allow users to complete their desired actions on that page.

Conclusion

You’ve seen that many studies by SEO experts have shown varying lengths for the best word count for SEO.

With machine learning, such as Google’s BERT, search engines can now better understand your content without you having to type thousands of words. Notwithstanding the length, web owners are encouraged to provide good content for the end users, which may mean a short article, or a long epistle. 

Can more words allow you to expand on a topic and offer your reader a view of the bigger picture? Absolutely. Could a shorter read be just what they’re looking for during coffee break? Quite likely.

The real takeaway from here is that your web content should give contextual meaning and value to your user, which is a shared conclusion among all SEO experts. 

Because in the end, only Google knows the answer to how they process texts and whether the word count is something to strive for.

I advise people not to focus too heavily on SEO recommendations when crafting content. Focus first on what your content is meant to do and go from there.

Notwithstanding all of the above, 

The final answer to the question of what is the best word count for SEO in Canada is 2000 to 3000 words. 

###

The post What is the Best Word Count for SEO in Canada? appeared first on Rad Websites.