When it comes to your business, having a successful online presence is of utmost importance in 2023. That’s why when building your website, you need to ensure that the user experience is positive or people won’t come back. Things like branding, content, customer service, analytics, processes and everything in between can be extremely overwhelming. Whether you’re updating an old website or crafting a brand new one, there are tools out there to help you. One of those tools is called AI – artificial intelligence.

In recent months, AI has made profound steps to help people in all industries with increased productivity and advanced ways of completing everyday tasks. When it comes to website building, you might be wondering if AI can help you. The answer is yes and in this blog post we will dive into how to use AI to build your website, specifically how to use Chat GPT to build your website.

Artificial intelligence in our daily lives

Before we dive into Chat GPT, it’s important to understand that there are many other forms of AI technologies that we use on a daily basis. Some of these you might not even realize are AI. For example, if you use facial recognition and/or voice-to-text when using your smartphone, you are using AI!

Have you ever thought about something and then it appeared on your social media channels? While AI doesn’t have the power to magically read your mind, it can use algorithms based on your interests to recommend what you see online. So if you’re wondering why all of the ads you’re seeing are things you’re interested in or have recently searched for, you can thank AI.

These are just a couple of the most basic but common AI technologies that we use today but there are way more complex technologies gaining traction. More advanced forms of AI include content generation algorithms that can create realistic images and videos that aren’t real or reinforcement technologies that can train robots to function. There are endless possibilities when it comes to AI and as it becomes more popular, it continues to advance.

What is Chat GPT?

Today we are going to talk about the AI technology Chat GPT and how to leverage it when building your website. The creators of Chat GPT intended on making an AI technology that would respond to someone who engaged with it. It can be used to answer questions, generate ideas, give you recommendations and so much more. This can be extremely useful if you are creating a website, especially because many website builders have integrated Chat GPT into their systems for an even easier way of website development.

While Chat GPT can provide valuable and contextual information, you should not solely rely on it because it can contain misleading information. It is also important to note that it can not replace human writers who are able to convey emotion and creativity in natural ways. However, it is a cutting edge technology that is making waves in communication and content creation.

Elevate your website using Chat GPT

There are various ways you can use Chat GPT to improve your website. Depending on what page builder program you are using, some will have AI integrated into the system for an even easier way of getting things done. Firstly, you can use AI to help generate more sales by allowing AI algorithms to analyze your visitor’s user behaviours in order to display tailored content to them.

If you are using this, each person who visits your website will see something a little different based on their previous web interactions, online purchases and geographical location. Using this tool on your website will help you increase your sales while ensuring people come back.

Personalize your website content

If you’re having trouble getting your website set up to function, Chat GPT can also help! These tools aren’t just for people who want to use your website, but also for you to streamline extensive processes. When building anything that takes a lot of time and effort, it can become difficult at times to get the job done the way you want it.

If you need more content for your website, you can leverage AI by allowing it to generate verbiage such as blog posts, descriptions for the products you’re selling and more! Create customized web pages in minutes using AI instead of spending hours doing it all yourself. Just remember, you will still need to add your personal touches to make your website unique to you.

Chatbots for improved customer service

Have you ever visited a web page and been instantly greeted by a chat robot asking if you need help with anything? This is a very popular form of AI that many website builders have started to use. There is nothing worse than having a problem with a product or a question and not being able to reach the people responsible for it. So, if you want to greatly improve your user experience, integrating a chatbot is the way to go. These technologies are capable of understanding a user’s language in order to help them navigate through your website, answer any questions and provide 24/7 support.

Media recognition

If your website uses lots of images and/or videos, you can use AI to help keep them organized. Because it has the power to automatically recognize what is in your media, it can tag your images/videos for you, categorize them accordingly, provide alt text and overall improve your website’s SEO with minimal effort on your end.

WordPress Elementor and AI

A popular option for a website builder plugin that we recommend is WordPress Elementor. By using this you don’t need to be a coding wiz in order to make a rad website! There are many great features offered through Elementor including the integration of Chat GPT. So, how do you use Chat GPT to build your website using elementor?

If your goal is to gather user data, try offering an AI-powered survey for your clientele to fill out. This will make it easy for your website to recommend the tailored content we mentioned earlier as well as collect useful data to continue to improve your website. This data can then be used to make future marketing campaigns an even better success.

Allowing AI to gather information from your website to provide you with analytics is a great way to find out more about your visitors and the functionality of your site. Doing so will help you determine if your website needs improvement in certain areas, how to market to your target audience and will ensure all decisions are backed by up-to-date information.

To conclude

Making a website stand out from its competitors in 2023 is a very challenging task. There are so many other people with similar products, business plans and online platforms so it is critical that you make a website that stands out, functions properly and creates an experience that has people wanting to come back. Whether you’re an entrepreneur who sells products through your website, an online influencer looking to partner with like minded brands, a blogger trying to share your writing, AI is here to help you. If you’re having a hard time figuring out where to start, Rad Websites and Marketing can answer your questions, including how to use Chat GPT to build your website. Rad Websites has the expertise you need to get your website finished and out in the market. Contact us today to learn more about our services.

The post How to use Chat GPT to build your website appeared first on Rad Websites.

SEO Practices That Make Google Penalize You

One of the worst things that could ever happen to an eCommerce website is a fall in ranks. Usually, bad SEO practices  are the usual suspect behind. And that is mild if you compare it to what can happen when you’re penalized by Google. But what could ever cause Google to penalize you?

A lot, actually. You’d be surprised by the number of black hat tricks or bad SEO practices employed by webmasters in order to appear on Google’s page one. However, for the purpose of this article, we are only going to list the top 10 of the worst SEO practices that make Google penalize you. 

1. Keyword Stuffing

There was a time when site owners actually got away with this bad SEO practice. But I am getting ahead of myself. You’re not sure what I’m talking about because this is such an old practice–perhaps before your time. What is keyword stuffing? Let me let Google tell you:

“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

In other words, Keyword stuffing is when you place your keywords too many times in your web content. You’ve probably seen it, because unfortunately, it is still being used today, but didn’t know what it was. Have you ever been to a website after your search term produced some favourable looking results, but when you try to read the article it doesn’t really make sense? I like WebFX’s example (The keyword, in this case, is “yellow rubber duckie.”):

“Get a yellow rubber duckie for your children”. A yellow rubber duckie is a charming toy, so buy a yellow rubber duckie today. With a yellow rubber duckie, you can have tons of yellow rubber duckie fun. It’s easy to make bath time great with a yellow rubber duckie, and a yellow rubber duckie from our company guarantees yellow rubber duckie enjoyment.

According to Google, don’t do that. Not only will it damage your brand, but you will lose credibility with your clients. Your website falling in Google rankings is also a negative outcome.

2. Duplicate Content (Whether Yours Or Others)

What is duplicate content? Let’s hear from Google: Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar.”

In other words, either you or someone working for you decided that the content on another website matches info you would like to share with your audience. However, instead of using the content as reference, you instead chose to copy word for word that content on your website.

If that is you, stop it! It’s not worth it. We know content is king. That’s why the Best SEO in Canada offers evergreen content at affordable prices. We guarantee that every article written will pass plagiarisma.

We know that by and large, people are honest, so sometimes mistakes happen. You didn’t deliberately set out to duplicate content, however you recently updated content on your website, accounting for the duplication. If this is you, don’t panic. All you have to do is use 301 redirectswhen you create new pages so that the old pages are no longer accessible.

You can also use the tag: rel=canonical for pages with similar content, in order that Google, or any other search engine for that matter, will know which content is the original; while the “no index” tagshould be used for those pages you do not want Google to search.

Let’s take this article  for example: You’re reading this article, Top 10 of the Worst SEO practices That make Google Penalize You, and we noticed that it was getting traction and moving up the ranks, we could not use this content on any other page or website that we own (even though we are the original owners of the content). We would be penalized by Google if we were to “duplicate” this content.

3. Scraped Content

Further to #2 is scraped content. What’s the difference, you ask? It’s like apples and oranges. They are both fruits, but not all fruits are apples or oranges. So scraping does result in duplicate content, however, the act of scraping is deliberately copying and pasting content and publishing it as your own.

While Google will overlook duplicate content if they recognise that identical content which (often unintentionally) appears in more than one place on your site, they will penalize websites with scraped content–and you can bet they know the difference.

4. You’re linking to low-quality sites

According to Google, “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”

So, if you have links pointing to low quality websites, Google will penalize you.

5. You’re buying links

Further to #3 above, is the practice by link builders and some webmasters of purchasing links. Whether you choose to pay for a slot on a blog post so you can add links, or you are directly purchasing links in a directory, buying links is one of the fastest ways for you to get penalized by Google.

According to Google, exchanging money for links, or posts that contain links is considered a violation of their guidelines.

6. Coaking

“Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected”. (Google’s Webmaster Guidelines.

It is a very bad SEO practice to show one content to the web crawlers in order to rank higher, while showing a different content to your site visitors. If you do this, you will be penalized by Google.

BTW, Google is aware that hackers use cloaking to hide their activities, so the only instance you will not be penalized by Google is if your website gets hacked.

7. Auto-generated content

Interestingly, this makes the top 10 list because Google does take action against websites where content is automatically generated (also called “auto-generated”—content). Believe it or not, filling pages with auto-generated contents  is a sign of  bad SEO practices.

If your content is “translated by an automated tool without human review or curation before publishing”, “generated from scraping Atom/RSS feeds or search results” and “generated through automated processes”, among others, they are all considered auto-generated content and will be penalized by Google.

This is sometimes done to save time and money, but you could end up being penny wise and pound foolish. If you must have these types of content on your site, Google has some best practices you can implement to prevent them from showing up in Search.

8. Doorway Pages

This is an interesting one, because there was a time when doorway pages were considered good SEO practice. To use BrightEdge’s example, “…a nail salon with two branches that wants to bring in traffic for two cities may have pages targeted for each city that have the same or similar content and describe the same nail salon”.

Six years ago, this would have been an okay SEO practice. However, the good must now suffer for the bad, as search engines realize unscrupulous black hat technicians have manipulated the system to create doorway pages that lead searchers to intermediate pages (as final pages) that are not useful.

So have you guessed what are doorway pages? Indeed, it’s having multiple domain names or pages targeted at specific regions or cities that funnel users to one page. But in the case of Bad SEO practice they are sites or pages created to rank for specific, similar search queries.

According to Google, “They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination”.

9. Hidden Text

While hiding text in and of itself is no longer considered them as bad SEO practices, Google may consider it a violation of their webmaster guidelines and penalize you.

There is a saying, it’s not what you do, but how you do it. This would be one such time. For example, if your website includes technologies that search engines have difficulty accessing, like JavaScript. Or if there is sensitive information you do not want everyone to have access to.

What Google penalizes is the deliberate attempt to manipulate the system in order to trick search crawlers.

For example, making your keyword text the same colour as the background of your website or locating text being an image. Because search crawlers are robots, or bots, they don’t see the Internet the same way we do. They can see your “invisible” keywords.  And they are smart enough to know the difference, especially in cases where keyword stuffing is present.

10. Sneaky Redirects

According to Google,

“Redirecting is the act of sending a visitor to a different URL than the one they initially requested. There are many good reasons to redirect one URL to another, such as when moving your site to a new address, or consolidating several pages into one.

However, some redirects deceive search engines or display content to human users that is different than that made available to crawlers. It’s a violation of Google Webmaster Guidelines to redirect a user to a different page with the intent to display content other than what was made available to the search engine crawler”

So there you have it: Straight from the proverbial horse’s mouth. Need we say more?

Final Thoughts

We at Best SEO in Canada know you would never wittingly use any of these top 10 worst SEO practises that make Google penalize you. But just in case you unwittingly did and now your website has lost its ranking. Don’t panic. It’s reversible. Let us help you.

AJ Frey and his team “have a constantly evolving proven whitehat secret recipe that can help you get on the first page of Google and start converting potential leads into actual, paying customers”.

If you have questions about avoiding bad SEO practices or can suggest a few more, send them to us in the comments section below. We’d love to hear from you!

The post SEO Practices That Make Google Penalize You appeared first on Rad Websites.

The Top Pricing For SEO Audit Services In Canada Ranked

An SEO >audit refers to a full analysis of all the factors that affect a website’s visibility in search engines. It determines the strengths, as well as the weaknesses of your website when it comes to SEO. Let’s find out below about top rank pricing for SEO audit services in Canada.

An SEO audit can give you insight into the challenges you’re facing, why you may not be achieving your SEO goals and also realise the strategies your competitors are using to be successful. Based on the results from the SEO  audit, you receive a list of recommendations from an SEO expert like AJ Frey (Rad Websites – Best SEO in Canada), who further implements these recommendations on your behalf, if you do not have your own SEO team.

There are many articles on the Internet for DIY website owners on how to conduct an SEO audit. However, if you’re not tech savvy, or have the time to do a thorough audit, enlisting the services of an SEO expert is the best gift you could give yourself. But how much should you be doling out to an expert to audit your site?

In this article, we are going to list the top rank pricing for SEO audit services in Canada. Check No. 5.

SEO Audit Services In Canada

1. Arhefs

At the top of the list is Ahrefs –a well-known toolset for SEO analysis. Though based in Singapore, Ahrefs is worldwide, including in Canada. They make the top of the list because their prices range from US$99 – 999/month, with a wide array of services, including their SEO site audit tool for DIY web owners.

An SEO site audit tool automatically audits a page on your website — all you have to do is enter your Url. The tool then “crawl” your site before generating a report, which highlights the strengths and weaknesses of a webpage. Other SEO audit tools on the market include Moz,  Semrush, Alexa, Serpstat, to name a few.

Most SEO audits have two things in common: They’re too technical and they take DAYS (or even WEEKS) to complete! Ahrefs SEO audits take hours. They do have a caveat: If your website is HUGE, i.e. hundreds of thousands, or even millions of pages—it may take longer than a few hours. However, for most small to medium-sized sites, this should be doable in hours rather than days.

They also give you a breakdown of their SEO audit process:

• Steps 1–4: check for BIG issues (that may be holding your site back)
• Steps 5–9: uncover easy-to-fix on-site problems;
• Steps 10–12 analyze organic search traffic (and find low-hanging opportunities);
• Steps 13–14 backlink analysis (VERY important!);
• Steps 15–16 content audit AND “content gap” analysis.

As well as the “tools” they use during the audit process:

• Google Analytics
• Google Search Console
• Google PageSpeed Insights
• Google’s Structured Data Testing Tool
• Ahrefs(7‑day trial)
• Copyscape
• SERP Simulator
• Web Page Word Counter

Ahrefs reports usually include recommendations for optimizing your webpage’s SEO.

2.  Webfx

According to Webfx, whether you’re a small-to-midsize business (SMB) or established enterprise, you can expect to pay between $650 and $14,000 for an SEO audit. Granted, if you’re a larger company with a bigger website, you will have higher SEO audit costs than a startup with a small site.

Like the size of your website, several factors affect the price of your SEO audit. Their figures quoted are also one time prices–but again, depending on the size of the website and other factors. WebFX also provides SEO services to clients around the world! So whether you needSEO in Boston, orSEO in Charlotte, or Canada, they’ve got you covered.

3. Neil Patel

Well-known marketing expertNeil Patel comes in at #3 because his website generates millions of organic search traffic—about3.5 million 3.5 million. No ads, only through SEO-optimized content marketing. That qualifies him as an expert on SEO marketing. 

He states that at a minimum, a technically sound website should be secure, quick to load, easy to crawl, have clear and actionable navigation actionable navigation, and not contain any duplicate links or content. It should also have systems in place to engage users even if they do hit a dead end, such as content created for 404 errors and 301 redirect pages

Finally, a site should have structured data to help search engines understand the content. This can come in the form of
schema graphs and XML sitemaps
His SEO Analysis doesn’t just point out errors, he says, but gives you step by step instructions on how you can fix each of them. Each SEO report contains video tutorials to step by step instructions.

His prices come with two options: a 30-day money back guarantee on a one-time lifetime payment ranging from $120 – $400 or a $12 – $40/month with a 7-day free trial. 

4. Semrush

Semrush is a SaaS platform used for keyword research and online ranking data. It’s SEO audit tool can do a full website scan in minutes. If your website is under 100 pages you get your audit free. Their audit report includes Intuitive charts, instructions and directions for:

• Loading speed
• Crawlability
• Content issues
• Meta tags
• HTTPS security protocols
• Internal linking
• JS and CSS errors
• AMP implementation

With their SEO checker, you get a quick report card on how your site’s doing from an SEO perspective. That report can serve as a handy resource when discussing with decision makers why a professional SEO audit is necessary.

Their pricing ranges from $119.95/mo for marketing newbies, to $449.95/mo for large agencies and enterprises. Bear in mind, Semrush is a tool, not a person like No. 5. 

Which brings us to:

5. Rad Websites / Best SEO in Canada / AJ Frey

SEO expert AJ Frey starts his audit with a web crawl. This procedure is so important that you need to run it first before you do the other steps, he says. Why is this important? Because this is where you identify your website’s problems for example:

• duplicate contents
• low word count
• unlinked pagination pages
• excess redirects
• Loading speed
• Crawlability
• Content issues
• Meta tags
• HTTPS security protocols
• Internal linking
• JS and CSS errors
• AMP implementation

AJ Frey’s professional SEO audit focuses on in-depth, customized assessment of your entire website by his experienced team of digital marketers. And AJ 100% agrees with Neil Patel on the many aspects he considers when performing a technical SEO audit. These include:

• mobile optimization
• page load speed
• link health
• duplicate content
• schemas
• crawl errors
• image issues
• site security
• URL structure
• 404 pages
• 301 redirects
• canonical tags
• XML sitemaps
• site architecture

 

For Audits they use Moz and Spyfu as their primary tools. Other tools to produce a comprehensive audit report include:

• Google Search Console
• Google Page Speed Insight
• Google Analytics
• SpyFu
• CrazyFrog

An SEO audit by the Best SEO in Canada delves deep into your marketing data to analyse the meaning and implications of the site’s SEO performance. What you will end up getting is valuable insights, historical contexts (past and present performance) and meaningful recommendations from AJ Frey for what to do next.

If you do not have your own SEO team, AJ Frey offers his at competitive packages to meet every budget. The Best SEO in Canada prices range from CA$699 (for those on a budget)  to CA$2499–their best value is the local Rad package at CA$1499. 

6. OuterBox

If you’re an online retailer, the team atOuterBox has extensive Ecommerce expertise and can deliver one of the most detailed and comprehensive Ecommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. Outerbox also offer a free SEO audit quote.  

Their SEO audit process begins with their team analyzing your website content, code, structure and more to determine the strengths and weaknesses. They’ll also review your competitors to see what they are doing well and reverse engineer their strategies.

Their SEO audit final report will include all findings along with recommendations and how to find the problems. Their SEO audit process typically takes between 4-6 weeks. However, throughout the process you will work with various team members at OuterBox. 

7. SEO North

SEO North has been in the industry for close to a decade, which means they have the experience to create a unique service and withstand the new regulations set by major search engines that may hinder your site’s high ranking.

Also, they base their SEO audit on the developed algorithms, strategies, and links. The digital marketing services allow them to work remotely, and their clients have the option to contact them anytime.Their main tasks in the audit process involve:

We check and identify the highest performing content.
Check for any website errors and identify each comprehensively.
Develop solutions and seamlessly implement them on the site

Markedly, technical SEO Audits are designed to identify technical barriers in the way of your content ranking higher in search results is what their site states. However, what can one get for CA$100– their one-time fat rate? 

8. Optimized Webmedia Marketing

And finally, Optimized Webmedia Marketing is also based in Canada. They offer a “Free” SEO Audit, but by their own admission, nothing is truly free and there’s no such thing as “cheap SEO”–you get what you pay for. They’re on the list because they do offer good SEO Audits based on their testimonials–but it costs $150 per hour, which is more realistic than SEO North’s one-time fee of $100.

We can only surmise though that if they\re offering “free audit”, then they are using the foot-in-the-door technique. If so, you can expect to pay anywhere between $650 (low end), $2000 (average) to $5000+ (high end) on a monthly basis, or $100 to $300+ on an hourly basis.

Don’t expect to spend less than $650 if you choose the monthly plan, for according to OWM, they don’t do “Cheap SEO”. Cheap SEO is considered to be anything less than $650 per month and provides the level of “skill, time, and customization that is unique for every single website”.

What An SEO Audit Services Means

It was tough putting this list together because of each’s uniqueness and the wide range of prices offered by each. In most instances it was not a case of which was “cheaper”. But which is more aligned with your goals for your website.

The top rank pricing for SEO Audit services in Canada tried to find the best SEO audit service whether by a team or a SaaS platform.

–as we so easily could.
We believe AJ Frey at Rad Websites is the Best SEO in Canada because he provides top notch SEO service that places you on page one for your search term. Not many agencies can say that based on their own placement on the search engines.

Important to realize, Ahrefs and Neil Patel offer the best organic results. Semrush will get you on page one with paid SEO, and Semrush is an SEO tool.

Final Thoughts

Optimized Webmedia Marketing gives more flexibility by offering both hourly and monthly rates, but there’s a grey area, as they offer a “free page audit”, while stating on their blog that the “cost for a manually created audit varies from $1,500 to $10,000, with the average cost in Canada being $2,500”. You decide if this is a foot-in-the-door technique. You decide also if we were fair in our assessment by ranking ourselves No. 5. 

Notwithstanding, whether we’re Noi. 5 or No. 1, at Best SEO in Canada, we don’t depend on cheap sales tactics to lure our customers. Our work speaks for itself. The fact you are here means you found us on Google’s page one.

We have done the same for all of our clients. AJ Frey is the best SEO in Canada. If you want him to  carry on SEO audit services  and optimize it for the search engines, just drop us a line via email, or call us at 1 250 801 6588. You won’t regret it!

Like this article? Why not share with your friends and family.

The post The Top Pricing For SEO Audit Services In Canada Ranked appeared first on Rad Websites.

How Much Does A Website Cost in Canada?

Here at Rad Websites one of the first questions people always ask us is how much does a Website cost? The truth is, the cost of building a website depends on your personal budget and goals. In this article, we’ll show you the ins and outs of building a website so not only you know the process but the entire process. Depending on the complexity of your website, for example, the number of pages, plugins you are using, the amount of custom coding you have, whether it’s an infomercial website or an ecommerce, your cost will fluctuate.

That isn’t why your here and that is not what you wanna here from the Rad Websites crew. Well here we take a rad stand. I will tell you what it costs. so you can plan and dream and then reach out when your ready.

A Rad developer can cost you anywhere between $150 and $180 USD per hour. While that may seem like a lot of money, is completely worth it because the end product will reflect you and your brand. We have all seen what a cheap website looks like and at Rad affordable and cheap are way different. Rad Websites thinks that anyone can have there dream site and we have a way to affordably get you there. Rad!

Having said that, Now I am going to tell you what you need (the ingredients) to build a website. this is all part and parcel to how much does a website cost in Canada, and at the end of this post, we’ll explain in detail our cost structure and even give you some tips on how you can save money and bring that cost down. (No Skipping To The End) So what do you need to build a website? Here is the ingredient list and the steps you should take.

Domain Name

At a very basic level, your domain name is your website’s address on the internet. It’s what your customers type into their browsers to access your website. Once you register a domain name with a company like CanHost, GoDaddy or Bluehost, you’ll get the right to use that name for your website for
however long your purchased it for. You are required to renew your domain every year that you have it. Domains unless you are purchasing premium are around $25 per year. you have to renew these after the term has expired.

*RadProtip Register your Domain for 10 Years. It the maximum allowed and it shows google you believe you are here to stay!

Web Hosting

Web hosting is like the home of your website. This is where you store the content and images of your website. When a visitor tries to access your website by typing in your web address, they’ll be directed to the website files stored on your web hosting server.
There are a lot of different types of web hosting services such as shared hosting, VPS hosting, cheap hosting, WordPress hosting, and dedicated server, just to name a few. When you’re starting out, we recommend you choose shared hosting or WordPress hosting because both are the best for most website owners in terms of affordability and needs. When your website becomes more popular, you might want to switch to dedicated hosting.
Cool (Basic) Hosting with Rad Websites is $185/yr
Awesome (Mid) Hosting with Rad Websites is $349/yr
Rad Hosting (Advanced) with Rad Websites is $549/yr

*RadProtip Host your website on Canadian soil. This protects your intellectual property and your clients from prying eyes

Website Builder or CMS

A website builder makes it easy to create a website the way you want it to look. There are many choices fisher price website builders (not made by fisher price)out there including – Shopify, Wix, Weebly, Squarespace, read our blog on why to stay away from these companies or talk to AJ he will tell you.
Here at Rad Websites we always use and recommend WordPress. WordPress is the platform of choice for around 49% of all website owners. It gives you endless possibilities to create your website the way you want. It also gives you complete control over your website so you can customize it in both the front and back end. One of the key features of WordPress is it is free and open-source software so there are thousands of different tools to help you. Most Importantly and this is also the RadProTip, you own and control your website. No one else does, period.

*RadProtip Work With Rad Websites and WordPress and you always own and control your website.

Estimating the Cost Based on Your Goals

How to add it all together

Ok Now you know what the main ingredients are, but how do we get from that to a Rad Website,
Before I go on and to recap,

• • Decide on a domain $20 – $200
  • Choose your hosting package $185 – $549
  • Speak to a digital advisor at Rad Websites to determine what you need or decide what you can affordHourly $150 USD/hr
    

5 hour block $140/hr
10 hour block $135/hr
25 hour block $125/hr
50 hour block $100/hr

Don’t worry if your Canadian everything is priced in Canadian dollars

With this info your basic site cost including domain and hosting is about $1500 for 10 hours of dev time, add in the hosting package and choose your domain and you pretty much have the cost of a simple one pager.

*RadProtip it is about 8 – 10 hours of work per page of your website

Alright I digress, you may also want to consider just hiring Rad Websites or someone to do it for you. If that is the case, the first thing you should consider is what is the website going to be used for. If it’s just a placeholder then you probably don’t want to spend a ton of money, but if you’re going to put through hundreds of transactions a month, then it’s worth it to spending the extra money to make sure it can handle what you and your clients throw at you. Anyways,

Do You Need A Custom-Built Website?

Installing a pre-built WordPress theme is the easiest way to roll out a new website. Especially if you are going to do it yourself. It also helps you save on costs and looks amazing. The downside, normally with these is of course, is that your website won’t be super original and might even look similar to your competition. What we like to do is have you choose a theme that you like and then we build that theme from scratch with a builder, like wp Bakery or Elementor you can work with.

However, if you want to give a unique look and feel to your website, then you’ll have to build a custom WordPress theme. With a custom site, the sky is the limit. You can do whatever you want and add any type of element you can dream of. Whether this is worth the extra cost, well…
you’ll have to decide. The answer is yes. Next to consider is?

What Features Will You Need?

When starting out, you won’t need all the extra bells and whistles. Even though it may seem like you do. Start small, it’s essential to write down the list of features that you think you will need now and the ones you’ll need down the line. This helps you streamline the entire development process and focus on features that are of high priority (the stuff that will make your life easier and those that are just nice to have. When you hire a developer, it’s critical that you communicate which features are absolutely must-haves. However, keep in mind that these might just be personal preferences and might not be the same must-haves for the people visiting your website – your customers.

*RadProtip Meet with a digital advisor at Rad Websites is the easiest way to determine what you will need to be successful.

Does Your Website Need To Take Transactions?

If your website needs a portal to take transactions, it will probably increase the cost as it’s harder to develop an ecommerce website than an infomercial website. However, as more people are buying products online, it might be worth it to spend a little extra money and give your
customers the convenience of buying in their underwear. Ecommerce Online Stores, Come with a base set of 10 simple products.
SO if you take a 50 hour block you will have a Rad Website with basic ecommerce if that’s what you need and then adding each additional product is easy, its $15/ simple product and $30/ for variable product. So 10 more variable products, would add $300 and 100 more would be $1500 – $3000 depending again if they are simple products or variable

*RadProtip Variable products are products that have different sizes or colors or Flavors for example. Simple products are just that simple for example brown coffee table.

The Rad Websites Deal

Now I told you that I would show you how to save money on your website, didn’t I? At Rad Websites, we have a unique way of pricing our services. We generally bill our time in blocks of hours. We do this because our clients love the transparency, flexibility and control it allows.

If you live in Medicine Hat here is where you can save a lot of money on your project.
40% to be exact if you are a chamber of commerce member here you already get this discount!!
if you are not sign up now and you will get this discount on your project. that is an unprecedented $85/hr on any block of hours. Tell them you joined for your Rad discount on a website or just tell them AJ sent you.

Most of our pricing is peppered throughout this resource for you. if you don’t live in medicine hat that’s ok you can still get your costs down.
Rad Websites Hourly Rate is $150/hour USD, for both development and marketing.
If you purchase:
a 5-hour block of time that number goes down to 140/hour
a 10-hour block of time, drops the hourly even further to 135/hour. Purchasing a 25-hour block it drops to 120/hour. Purchasing a 50+ hour block gets our best available rate of $100/hour. Rad Websites wants your business to be online and we want it to be affordable we also have a slew of payment plans available so its not something you have to pay for all at once.

Rad Right? Like I said we tell you. now you can do it on your own if you like you know what you need to be successful or you can contact a digital advisor at Rad Websites. One more way we are making the world rad one website at a time. We look forward to bringing your business online.

The post How Much Does A Website Cost in Canada? appeared first on Rad Websites.

Why It’s Important To Keep SEO Momentum Going

It’s a great accomplishment when you reach the first page of Google. You probably have an influx of clients and a boost in revenue. All those blogs, white papers, website links, and digital marketing efforts are finally paying off. You’re successful enough that you don’t have time, or perhaps the will, to market yourself. After all you’re a success so that means you can take your foot off the pedal, right?
WRONG!
You may be tempted to put SEO on the backburner or cut costs, you think your competition is going to do the same? Not likely. Keeping the momentum going is more important than ever, especially if you’ve worked so hard to climb the Google rankings. Here are some good reasons why it’s important to keep SEO momentum going:

Reason 1

It’s Tougher To Start Again

You remember when you first started riding a bike? You were wobbly and shaky until you started to pick up momentum and then suddenly it was easier to balance and steer. SEO is kind of like that.

It’s a lot harder to start over again than to coast. Maybe you don’t need to try so hard to rank on certain keywords but it you stop altogether than it’s like falling off the bike. You’re back at square one.

Google keeps constant tabs on you when you’re constantly updating your website, blogging often, and creating great content. But when you stop SEO, Google stops coming around to your site often and even if you start all those SEO tasks again Google is slow to visit you because it’s not used to your updates.

Reason 2

Your website’s traffic will decline

AS we mentioned, SEO takes time to build up and requires a great content strategy and execution to maintain a great raking on Google.

While stopping all search engine optimization efforts won’t make your phones stop ringing – at least at first, it is inevitable your rankings will decline. Google will see your sight as less valuable and you won’t be as searchable and your conversions will decrease.

Though the decision is momentous and seemingly temporary, the impact it has on your rankings is longer-term than desired. It takes time to build your rank on search pages and it must be an ongoing practice to keep your content and backlinks fresh, and maintain a competitive edge within the marketplace.

You must keep your site from becoming stale in order to maintain a credible business in the eyes of search engines.

Reason 3

You Lose Valuable Insights About Your Customers

If you stop SEO then you lose valuable insight on what your customers are doing and how they behave on line.

Their interests, behavior patterns, and how they use your site are derived from analytical reports developed by your SEO team. If you don’t have that information, it because very difficult to make future predictions about your business.

Here’s how you can use this information to support your overall business goals:

Find patterns in users’ engagement to create content they truly care about identify opportunities for improving your website’s structure based on bounce rate, conversion paths, and more Identify business gaps and validate the need for new service or product offerings Define new campaigns and offerings based on interests

Google Changes It’s Criteria, so Should You

There are almost 4 billion search requests each day made on the biggest search engine – the only one that really matters because let’s be honest, nobody cares about Yahoo or Bing anymore. Because Google processes so many requests a great user experience is mandatory and so they constantly evolve to make their user experience better.

As they change their search criteria, what you used to do – keyword stuffing, tons of useless backlinks for example – no longer work. You have to remember Google’s job isn’t to get you to rank higher on its search engine but, it’s customers are all those people using it to search for information.

Those are the people Google caters to and wants to keep happy. You have to ensure your SEO goals align with Google’s –keeping your customers (And Google’s) happy.

The Competition Won’t Stop

Perhaps with your first place Google ranking you’re in a position to turn business away, but maybe your competitors are willing to hire more people or come up with alternate solutions to maintain their momentum.

We had previously discussed how Google rewards high-quality, fresh content – and if you stop nurturing your content creation, it’s only a matter of time before your competitors begin capturing traffic and potential customers that were once yours.

Conclusion

If you need some help determining the best SEO strategy for your business, talk to AJ Frey aka The Best SEO in Canada. We’ll guide you through the difficultly &; help you define the best course of action going forward and create a plan that is sustainable and effective.

Call Now 250-801-6588 or Contact US

The post Why It’s Important To Keep SEO Momentum Going appeared first on Rad Websites.

On his website he’s described as handsome, debonair, suave, charming and a technology-lover who also loves Ghostbusters, StarWars and cheesy 80’s TV. You may disagree with all of the above–after all, beauty is in the eye of the beholder, or the buyer, according to AJ Frey.

However, one truth that is undeniable is that AJ Frey is an incredibly brilliant Search Engine Optimization specialist aka SEO expert, who hates pay per click. Thought that would get your attention! It is no secret that AJ Frey has a sense of humour.

But when it comes to his clients and helping them to achieve website’s success, he will do whatever it takes to position your product or service on page one. AJ Frey is the owner of Best SEO in Canada.

He Offers a comprehensive range of SEO services, dedicated to driving traffic that meets your lead, acquisition, or sales objectives.

But why Is AJ Frey So Sure About Your Website’s Success? Because success leaves clues. What he has done for others he will do for you. Let’s look at some of what he’s done for others and for himself to make it to page one on Google’s search engine: 

1. Experience and Process for SEO Delivery

When it comes to SEO these days, anyone with a laptop, access to the Internet and a WordPress-installed blog can boast of being an SEO expert After all, YOAST plug-in is the #1 WordPress SEO plugin, and is available on all WordPress sites.  

What you won’t see behind those claims, however, is the experience and process they take to deliver results. This is fundamental, and something you should watch out for. When a so-called SEO expert is offering his or her service, the first thing you should do is visit his/her website.

Next, do a simple search in Google to see if they show up on the search engine’s organic positions. If they don’t, it means they have little to no experience, nor have they implemented whatever SEO strategy they are claiming to deliver. How can you give what you don’t have?

Therefore, a fundamental characteristic of great SEO experts is that they have experience implementing SEO for themselves first. In addition, they should have a process, showing you how they intend to make your website a success:

2. Thought Leadership 

SEO is always evolving, as you no doubt have seen with the genesis of BERT–Bidirectional Encoder Representations from Transformers (BERT), which is another attempt by Google to improve their natural language processing in order to better understand the search queries of their end users.

And if you’re just returning to the planet and have no idea what I’m talking about, check out this article (link to: What is the Best Word Count for SEO in Canada?). 

This is Google’s last major update. However, in one year alone, Google made upwards of 3,200 updates to its search engine algorithms. How can you be expected to keep tabs of all these updates while focusing on managing your business?

You need thought-leadership, and that’s another characteristic of great SEO experts. They must know what is happening in the industry and are able to adjust accordingly. Ensure they’re keeping up with these ever evolving SEO best practices and are sharing tips to help your business adjust for maximum impact.

3. An Outstanding Portfolio

Experts aren’t born, they’re created. Becoming an SEO expert overnight is impossible.

In order to be an SEO expert, you have to put in a lot of work and dedication. Experts study a lot and practice a lot. This gives them impressive portfolios which every SEO expert wants to show off.

Who wouldn’t toot his own horn? In the world of SEO the louder the horn the better. When an SEO expert works with a client to put his/her website on Google’s page one, this gives him/her a feeling of great pride and accomplishment.

And they should feel proud of their accomplishments. Getting on Google’s page one is hard work! Naturally, they are going to publicise this great feat by posting it on their websites. 

This is good for you. This is your opportunity to scroll through their portfolio to see the kind of work they have done and are doing. You will also get to see the calibre clients with whom they work to determine if you, too, would want to be in that “club”. 

As an SEO expert, AJ Frey is no exception in wanting to highlight his outstanding portfolio. Here you can peruse some of the work he has done for clients just like you. 

4. Real Life Testimonials

Naturally, if an SEO expert has a portfolio, it means he/she has clients. What do satisfied clients do? They give testimonials. So not only do SEO experts toot their own horns, but their clients toot louder.

Developing winning SEO strategies, managing their implementation, and guiding teams on their execution to generate results is not easy. When an SEO Expert does all this hard work and gets those fantastic results, their clients reward them with testimonials, having gotten value for their money. 

Thus, sharing real-life testimonials is a characteristic you’ll find with most great SEO experts like AJ Frey. 

5. We’re a Team of Creatives

When you hire AJ Frey you’re not just getting the most brilliant SEO expert on the planet, you’re getting his team — an eclectic group of creatives with various backgrounds, who manage to work together with our clients to plan out and implement an extensive strategy to boost your website in the Google rankings.

10 years ago a crack squad SEO unit was sent to prison by a Google court for a crime they didn’t commit. These men promptly escaped a maximum security stockade, changed their SEO strategy, and went underground.

Today still wanted by the search engines they survive as web designers and SEO specialists. By bringing together a team of the very best SEO experts in Canada with specialties in site optimization, mobile UX, link building, analytics and SEO content, AJ Frey is sure about your website’s success. 

AJ Frey doesn’t only talk the talk, but he walks the walk. He specialises in helping anyone (small businesses, large enterprise businesses and everything in between)boost their online presence and get found on not only Google, but all major search engines across the world – not only in Canada.That’s a recipe for success–your success!

6. Only SEO-optimised Content Marketing

And that’s not all!

AJ Frey, through his evolving proven whitehat secret recipe generates millions of organic SEO traffic to his clients’ blogs and websites–all done organically. I.e. no Instagram and Facebook Ads.

Only SEO-optimised content marketing. It is for this reason that many small and large businesses trust AJ Frey to deliver SEO strategies that put them on Google’s page one. 

7. 5-star Ratings 

Still don’t see why AJ Frey is so sure about your website’s success? How about this: Across several review sites, including this one, this SEO expert’s team of creatives’ expertise and penchant for perfection have seen them receive 5-star ratings from happy customers. 

8. King of Backlinks 

At the beginning of  the article we mentioned BERT–Google’s AI that interprets data on a page and delivers meaningful search results for your keyword search.

One of the algorithms BERT interprets is the number of backlinks pointing to web pages and websites on a whole.  The more backlinks, the more BERT sees your site as authoritative.

However, due to its “intelligence”, Google’s search engine cannot be fooled by many backlinks that are from dummy sites, or sites with irrelevant information–though many have tried.

When it comes to acquiring backlinks, AJ Frey comes highly recommended as the king of backlinks.

He will help you to generate high-value backlinks, ensuring search engines interpret your website as important and rank it above those of your competitors for keyword searches. This is another reason AJ Frey is so sure about your website’s success. 

When you sign up for one of AJ Frey’s SEO packages you receive expert consultations, market and keyword research, search engine webmaster tools setup, and a myriad of other tools that will aid in the success of your website. 

Whether or not you own an ecommerce website, or maybe you just have a simple landing page, but you want it to be on Google’s page one for your keyword search, you need a team of creatives who are passionate about organic traffic and SEO white hat best practices.

You need AJ Frey–who is sure about your website’s success. 

What to Expect from The Best SEO in Canada

1. Onboarding and Project Management

We value your business. We understand how important your website is to you. In order to assist you to reach your goal(s), we will assign a project manager to handle your account. He/She will need access to some of your assets. 

Depending on the scope of work, this could mean anything from access to your website/blog, your Google Analytics login info, your in-house staff, etc. This is why an onboarding process is important.

From this exercise, the project manager will be able to advise concerning the management of your project. I.e. how long the process will take, what is the full scope of the project, etc. 

2. Strategy session 

Of course, before your project manager proceeds with the onboarding process, a strategy session is organised. Your decision to work with AJ Frey, an SEO expert, came from the desire to rank high on Google’s search engine.

Or, it may be that you are seeking to generate more traffic to your site. Whatever the reason, you’re here for results. You have heard that AJ Frey can make your business successful, and trial and error is costly. 

We know that no two businesses are alike, therefore, the SEO strategies that work for one may not work for the other. Great SEO experts like AJ Frey, from experience working with different businesses, know this.

Thus, we do not simply take your information and send you proposals. Instead, and in order to help you, we allow you to share your unique needs and business case during our strategy session.

3. Research and Recommendations

After sharing your needs and business case with our SEO expert during our strategy session, your information is then used to conduct in-depth research. This is done in order to gain insights into your industry and your target audience. 

Once done, our SEO expert will share the results of the research, and offer recommendations based on the findings, in order for your website to be successful.

We use all the available digital channels available to you, including telephone, email and video conferencing. 

4. A Contract Detailing the Deliverables

So far, you’ve had several “meetings” with our SEO expert, and no mention yet of a contract. We believe in value for money and putting our money where our mouth is.

So, we will only offer a contract for your acceptance, after our strategy sessions, which includes a digital project kickoff meeting with your team (onboarding) and platform specific optmsation consultations (See numbers 2 & 3 above).

If our strategy session and follow-up discussions with our SEO expert looks like a good fit for the exchange of mutual value, then and only then you’ll receive our contract for your business.

Not only that, but our brilliant SEO expert won’t just send you a contract, but you’ll receive the contract detailing our deliverables–what we’ll deliver, how we’ll deliver and when you should start expecting results.

AJ and SEO  

Search Engine Optimisation (SEO) is not a one-size fits all, fly-by-night strategy implemented by black hat SEO “experts”. SEO takes time before its results become apparent.

Any SEO “expert” who tells you he/she can produce overnight success is clueless about SEO strategies, or is practising black hat techniques–which will find your website being penalised by Google for illegal practices.

The minimum time on average for any signs of improvement is approximately 3 months. It could be sooner, but we do not make wild promises. We prefer to be conservative, and work hard at fulfilling our obligations. 

AJ Frey is an incredibly brilliant Search Engine Optimisation specialist aka SEO expert, who hates pay per click. His strategy, which he calls his secret sauce, is a white hat, Google-friendly strategy that is guaranteed to get you positive search results, regardless of the search engine. 

He offers a comprehensive range of SEO services, dedicated to driving traffic that meets your lead, acquisition, or sales objectives. If you give it approximately 3 months, you’ll start seeing results—qualified traffic, leads and sales. 

AJ Frey can do all that was mentioned above and then some. As you have seen from the testimonials, many clients have testified to the success of their websites. If he is able to help make their websites successful, he is sure about your website’s success.

A few words From AJ to You

Hi! I’m AJ Frey, and I would love to hear from you.

If you enjoyed this article and are in need of digital marketing, a cool website, or improving your ranking on the search engines, contact me at 1 250 801 6588, or just leave me a comment in the box below by way of introduction. Your website’s success means business for me!

My team and I will help you build a RAD website that will attract customers through good design, cool integrations and SEO. 

So why is AJ Frey so sure about your website’s success? Because you found him on page one.  If he can do that for himself, imagine, just for a moment, what he can do for you! 

He hates PPC! That’s someone you want in your corner. 

The post Why Is AJ Frey So Sure About Your Website’s Success?  appeared first on Rad Websites.

If you’re like a lot of businesses out there, you’re probably not getting the traction to your website that you want. You have a great-looking website, you have a great product or service yet you aren’t getting enough sales. What went wrong?

Well the first thing you need to do perform an SEO audit to see where you stand and what improvements need to be made.

What Is An SEO Audit?

As a business owner, you should know what a SEO Audit is, and why it is crucial for your online presence. You need to identify issues that could and would prevent your website from being ranked on any search engines.

SEO Audits gives you a precise and detailed perception that gives you an overview of your site’s online presence. Ignoring these identifying issues, and your efforts will be in vain.

In other words,  your hard work will be paid off once you regularly audit your site. Also, this will make sure it’s properly crawled and indexed.

Pro tip: To make your content stand out, discerning content-related issues, indexing, proper use of backlink analysis, learning site architecture, and social media engagement are important factors to use in your internet marketing.

These components when understood and practiced will be important in helping you to identify strengths, weaknesses, and your website’s potential in gaining traction online.

Keep in mind that when you lose out all on the traffic, your possible sales will go down the drain. Quite the opposite when you regularly audit your website.

SEO Tool List

So how does SEO Audit procedure go? Here are tools you need to know:

1. Moz Site Audit Tool
2. Google Analytics
3. Google Search Console
4. Google Page Speed Insight

Starting The SEO Audit

The Crawl: This procedure is so important that you need to run it first before you do the other steps. Why is this important? Because this is where you identify your website’s problems, i.e., duplicate contents, low word count, unlinked pagination pages, excess redirects.

Moz Site Audit Tool

1. Go to the tool and open application.
2. On the top right of the screen, click new site audit.
3. Create new project.
4. Then enter your domain name followed by your project name.

With the exception of the limited checked pages, there is no need to edit any settings. However, if the need arises, remove URL parameters, bypass restrictions, or allow or disallow some URLs.

1. On Page SEO Score.
2. Organic Monthly Traffic.
3. Organic Keywords.
4. Backlinks.

As you scroll down the page, ‘Top SEO Issues’ will appear. Click on any of the URL for more information on your website’s issues. This way, you can review the pages; decide whether you need additional content. It’s crucial that you’ll have an insight on how Googlebot is crawling your site. You’ll know when your site is ranking well by manually searching your site.

Other Aspects To Check

When looking for relevant search results, how many of your pages pop up after? Do they come up first in the list when searching your site? Do you see your site in the list of end results when giving assessments?

Keep in mind though that despite your page’s not being at the top rank, it doesn’t mean that your page is uncrawlable, it only suggests that you need to realize the problem and what needs to be done.

You need to do this procedure in order to know if your page’s variation is in the right arrangement, in combination with duplicates. How do you do this? Go to Google and run a “site:domain.com.”

This will list indexed URLs for your domain. If you have mix site versions, then you potentially need to addressed to it. It’s important to run site search in order to have a preview of any used subdomains.

Checking your site’s indexed URLs is another procedure, it’s like running the same procedure as the above. You’ll be surprised to see a few pages Google has indexed after doing this.

Are these the results that you expect after a search? Then if not, there’s an issue that needs to be fixed. (The main culprit is usually the faceted navigation needs to be indexed). However, if it’s less than what you expected, your site then is being crawled or indexed.

How To Use Search Console

Seeing a drop in your site’s ranking or failing to rank high as it should be is anticipated once your site has violated Google’s Webmaster Quality Guidelines; this is where Manual Penalty comes in. If your brand does not rank then your site will be deindexed.

You can avoid this by checking in to see whether a manual action has been issued against your site by using the Search Console; look for:

1. “Security and Manual Actions” tab down the left-hand side of the menu;
2. Look for the manual actions link.
3. Click, then you will be directed to your status.

You can relax if you see the result with a green check. On the other hand, if an issue appears in a list, then you need a Manual Actions Report.

It has been an important factor for Mobile Ranking for a long time. Remember that User Experience is prevalent in SEO success so site speed is important.

In fact, data shows that if there’s a significant bouncing from a user, this increases a slower page load. The faster the page loads, the better result from SEO and UX perspectives. Use SEMrush Site Audit report to see load time statistics and list of highlighted errors.

SEO Audits and SSL Certificates

Implementing an SSL certificate is important if your site runs on HTTP. Once you run https://www.domain.com in your browser and see that your site remains on the HTTP protocol you can relax and head on to the next step. On the other hand, you need to address this issue if you are redirected to an HTTP version.

Make sure to keep up with the trend of having a mobile-friendly site. UX is a must if you expect to reach the top. You can check this on Search Console, look for Enhancements tab in the Mobile Usability section for any issues.

SEO Audits and Indexation Issues

How to analyze and resolve indexation issues? You will see valid pages or ones that have warning, plus, excluded pages as well as coverage errors, if you go to the index tab of the Coverage page in Google Search Console.

Prevention of site from being crawled and indexed is expected if there are underlying issues. Address this ASAP! Underlying common errors include:

1. Pages that have a noindex attribute and that are submitted in a sitemap.
2. Pages blocked from being crawled in your robots.txt file but that are included in a sitemap.
3. 404 pages submitted in a sitemap.

Excluded URLs are pages that are not currently in Google’s index. This includes:

1. Pages excluded with a noindex attribute
2. Pages that redirect
3. Crawl anomalies
4. Canonicalization issues
5. Pages that are crawled but not indexed
6. Not found (404) errors
7. Pages blocked by your robots.txt file

Deeply analyze the report and only clean the areas of concern. Of course, these reports don’t need to always be cleaned up. Usually, there are specific reasons these exclusions happen, i.e., due to site migrations. Those are the best moment to clean those reports.

Page user experience is the main goal in Google’s future objectives. A combination of Core Web Vitals signals with Google’s for a better Search ranking which gives better metrics for page user experience is a feat.

Other Tips to Improve your SEO Audits

Be a social media butterfly. Use social media as your tool for your SEO efforts. Let the dynamics of this platform be a conduit for consistent backlinks and engagement. It has the power to increase the number of your backlinks.

Those who follow your content might be more likely to link to it. This increases your brand awareness through queries about your brand. Also, let us not forget the “mentions” and “tags” that social media can offer to your brand.

As we take everything into account, we have touched on some techniques on how to do SEO Audit. We have given tools and procedures on how to fix issues and deal with it to keep your site up to its rank.

Final Thoughts

Always bear in mind that search engine algorithms, best practices, market trends, and most especially your competitors are always keeping track. So make it a habit to keep your site up to date; address issues immediately after audit. Eliminate duplicates. Monitor your site analytics, and make sure you’re engaging in any social media platforms.

The more your presence you have in social media, the further you’ll push your relevant search terms. Be consistent, and your SEO ranking will soon reach the peak of success.

The post How To Easily Do An SEO Audit appeared first on Rad Websites.

We’ve been asked that question countless times over, and frankly, there’s no direct answer.

The leading issue in trying to answer that question is that there are plenty of things that factor in – including but not limited to, the type of business, industry, marketing strategies, and web design.

Simply put, figuring out how long it takes for ‘SEO magic’ to work is relative to how it is done in the first place.

We’ve dealt with several businesses in the past who already had impractical expectations before coming in; they ask head-on if we can help them produce results in a couple of months because that is the ideal time frame they hear from their peers.

Sadly, for them and any future client, we tell them that SEO doesn’t walk on a straight line. In other words, there’s no uniform system or set of rules that govern how strategies should work and what methods should be avoided.

Where does the SEO magic come from?

Key in the term “SEO tips” in Google, and you are bombarded with thousands of opinions from everyone claiming to be experts. While there is nothing wrong with the overabundance of information, we take issue on those who cash in on misinformation, particularly about ‘SEO magical campaigns’ that produce results in no time.

You’re here because you want to know the truth. Don’t get me wrong – We’re not dissuading you from investing in SEO. You’re here for a reality check, and that is what we’re giving you. Don’t worry if you this confuses or scares you.

Everyone feels the same way when they ponder how long it’ll take for SEO to work. But before we delve on to the factors that affect the timeline and results, let’s make sure you know the basics of SEO.

What is SEO?

SEO deals with the optimization of the pages of a website in a way that achieves favorable rank in the search engine results pages (SERPS). It stands out from all other strategies with the same objective because it involves the use of free or “organic” methods.

SERPs contain links to pages, listings, videos, and other stuff that are relevant to a specific keyword phrase or search term. The results are ranked using an algorithm designed based on the search intent of the user.

SEO has the most impact on a website’s ranking, but it is a broad concept that is better understood by two attributes – on-page SEO and off-page SEO.

On-Page SEO

The only way to understand on-page SEO is by learning how a search engine like Google operates. Earlier, we said that search engines embrace an algorithm to examine content and rank pages through them. Google gathers content by using spiders or crawlers.

Search engines use a database (indexes) to save pertinent website info, including URLs. So, when someone searches “signs of a roof replacement,” Google displays results based on its indexes.

On-page SEO deals with optimizing a page on a website. The search engines take multiple factors into account when ranking pages. These factors include keyword use and stemming, internal links and anchor texts, mobile responsiveness, and distribution of page authority, to name a few.

Off-Page SEO

It also often receives the name of “link building,” and it obeys a good reason. Off-page SEO describes the process of creating a reputable inbound link profile for a website, using high-authority, relevant, and trustworthy links from other websites.

The reason why it receives the name “off-page” is that the work done is outside of the website. An excellent example is when you ask an authority site in the roofing industry to link to your blog post about the signs that a roof needs replacement.

When Will You See Results from Your Campaign?

Irrespective of the chosen SEO strategy, it takes time to see the results after the implementation. If you’re desperate to know how long you should wait, then the most sensible projection is four to seven months. This is the period when you begin to see results. In other words, we’re not saying you achieve utter success in less than a year.

The reason why we’d always come up with this modest projection is that there is a bevy of factors that affect the development of your campaign. We discuss these factors below:

Age

Being a newbie is the biggest challenge for every website trying to climb up to the search engine results pages. It’s like when you’re vying a job straight out of college, and everyone looks at you as an inexperienced prospect with a lot of risks and a few upsides.

For the most part, it takes Google a couple of months to index a newly published site. In other words, age plays a crucial factor in figuring out how long you have to wait for your website to appear on the first page of SERPs.

There are ways to help speed up your progress, i.e., obtaining links from authority sites (off-page SEO). Doing so means convincing high-ranking and relevant sites to link to you. If you’re successful in getting these links to your pages, you’re telling Google to index your site quicker.

History

Age and history are two different things SEO’s perspective. The former refers to the time that your site has been published on the web, while the latter talks about your site’s interaction history with the search engines.

Google hands out a score on every page of a website based on factors such as trustworthiness and reputability. This score or rating exemplifies your site’s propensity to climb in the search engine rankings.

Hence, the higher score your page gets, the more likely faster the climb to the first page of Google will be.

Penalties

We said earlier that there is no set of strict guidelines or rules in SEO, but don’t think Google and other search engines won’t penalize black hat strategies. Google hates websites that break its rules, although there’s no existing document that details these rules.

Any decent individual with minimal background in SEO knows what it means to break the rules, i.e., procuring backlinks from shady and spammy sources, posting duplicate content, and keyword stuffing.

If you’ve engaged in any of those black hat techniques before, it means your site has a tainted reputation online. Google and other search engines won’t forget previous penalties when they rank pages. But like everything in life, there’s always a second chance to redeem yourself.

SEO Magic: Final Words

As you see, doing ‘SEO magic’ is a lot more complicated than most people think, but that’s not necessarily a bad thing.

Instead of probing into how long it’ll take for it to show results, the best approach is to set realistic goals and then establish an effective plan based on them. Instead of focusing on the time frame, you should weigh on the factors that affect your campaign.

The post How Long Does the ‘SEO Magic’ Take to Work? appeared first on Rad Websites.

1. Your website isn’t showing up on search engines

This is the most obvious one and probably the one that is costing you the most business. It goes without saying, you should be easily found by search engines and ultimately your customers.
The goal of SEO is to make you rank very high for what you offer within your field. This is what makes SEO a powerhouse for a business of any size – you can easily scale your business. With SEO, it’s possible to be found as relevant by clients who never met you or your brand before. Your business can expand quickly without spending a ton of money to reach new clients using other, more traditional marketing methods.

Another thing to be aware of is a drastic loss of ranking. If you’ve read about any of the high-profile companies tumbling in Google rankings, you’ve probably figured out it can happen to anyone. Still, the effects can be devastating, all the more so when you don’t know the cause. Drops in ranking are a common occurrence after algorithm updates). Many websites also suddenly lose their position or are banned completely after incurring a penalty from Google, sometimes with site admin not even realizing they did anything wrong. So, this is one of the Signs You Need To Invest In Your SEO.

2. Your website is slow

This is another obvious one and just as important. Make sure your web pages and images on your site are optimized for loading speed. Amazon did a study and found that when their website loaded even a second slower than usual, they saw a drop in sales of millions of dollars. People are impatience and don’t’ want to wait
If your website isn’t performing well and you are in need of someone who just optimizes your website in such a way that all visitors find your website in a better way to understand and can quite easily navigate at your website, SEO Services is at your doorsteps.
Potential customers need to be able to find what they are looking for, and find it quickly. If someone gets ‘lost’ on your website and can’t find the information they need, they will move onto your competitors. Internal website linking is important. Having an organized and well laid out site, and menu structure is also a big part of an overall SEO strategy.

Once you add a page or post to your website, make sure to add some internal linking so that your site flows well, and also make sure that all important pages are easy to access.

3. You haven’t updated your website’s content

If your website have a blog function or updates, you need to take services of SEO. Having high quality SEO services not only improves the quality of content, but also optimize the contents based in keywords and thus in return gives you a better chance to rank high on Google.
With quality content, you can deliver your insights to the customers in a better way and can fulfill your goals to a great extent. Adding some interesting blog updates to educate your customer is a great addition, not only adding value to your customers but establishes yourself as a leader in your field.

4. Nobody can find your business in Google Maps

Google Maps is an amazing tool for businesses to get found and noticed online. With a shift toward more localized search in Google, the giant search engine has dramatically increased the importance of localized SEO.
Also, since Google grabs location data from a variety of sources, it’s possible for your business to appear in the wrong place on Google Maps. If your business isn’t showing up in the right place on Google Maps, it’s likely due to a lack of consistency in your name, address and phone number.

5. Your competitors are doing it

If you’re not showing up on Google it means your competition is doing a better job than you are.
As you’re probably well aware, the first page in a search engine means everything. In fact, in studies, it has been found that 92% of searchers don’t’ go past the first page. If you’re competition is ranking better than you, it’s definitely time to invest in some serious SEO. And gain some advantage back from them.

Conclusion

So, these are the Signs You Need To Invest In Your SEO. If you need some help determining the best SEO strategy for your business, talk to one of our strategists at Rad Websites. We’ll guide you through the difficultly help you define the best course of action going forward. And create a plan that is sustainable and effective.

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1. Keyword Stuffing

This one is the most obvious on the list of SEO Tactics. “Keyword stuffing” refers to the practice of loading a webpage with too many irrelevant keywords so your content doesn’t make any sense. These keywords appear in a list or group, out of context, or repeated an inadequate number of times in an attempt to appear relevant to search engines.

What To Do Instead:

While mindlessly stuffing your content with keywords won’t do you any good, you can still take search engines into account and optimize your content effectively When analyzing your content for the intent behind it.

2. Creating Low Quality Content

Getting low quality content written in India for five or ten dollars isn’t going to cut it anymore. Nobody wants to read useless content and as a result Google will downgrade it. Writing high-quality articles for your website takes loads of time, money and effort.

What To Do Instead:

Check your website for low-quality content straight away, as it might be affecting your rankings. It’s better if you write fewer articles but of higher quality. Also consider writing longer articles with plenty of amazing graphics and infographics.

3. Creating Irrelevant Guest Posts

Since the early days of SEO, there has been loads of buzz around guest posting. People used to guest blog no matter how relevant the blog was or not. Guest blogging is not okay if you’re doing it solely for link building and is irrelevant. Google will sniff out irrelevant guest blogs and degrade your site.

What To Do Instead:

If most of known link building techniques are harmful and dangerous, what is there left to do in terms of improving your rankings with links? First you might have to remove some links for your rankings to go up. Second build links that actually add value to the viewer and give him or her more information on what they are seeking.

4. Heavily Using Anchor Text On Internal Links

An internal link is a link that points to another page on the same website. An anchor text is the clickable text in a hyperlink that often appears in blue.
Using internal links is essentially good for both the user and the search engines. It’s helpful because it allows the user to navigate a website and easily find the information for which they came to this website.

What To Do Instead:

The critical thing about internal linking is that your site structure should be shallow and logical, so focus on that instead of keyword-stuffing your links. Ideally, you should keep all your important pages not more than 3 clicks away from the homepage.

5. Creating Pages For Each Keyword Variation

Creating pages for each keyword variation was a tactic used years ago, when keywords, not intent, dominated the Google’s indexing methods. You’d want to have the maximum capacity to target each possible keyword individually.

What To Do Instead:

Throw your effort into creating well-structured, informative, and visually appealing landing pages for your products and services. Fit your keywords in a natural way into your content, headline, title. Here’re you can find the guide on how to build perfectly optimized landing pages.

Conclusion

Are you guilty of any of these SEO tactics? If you are that’s okay, most of us are. But it’s important to get updated on the latest tactics and stay in tune with Google. Google doesn’t tell you exactly how to increase rankings but they do give you important clues in what to do and what not to do.

Please reach out, we are happy to guide you through the entire process. The entire team here at Rad Websites wants to help make you stand out and be RAD!

The post 5 Old School SEO Tactics That Don’t Work Anymore appeared first on Rad Websites.