Why It’s Important To Keep SEO Momentum Going

It’s a great accomplishment when you reach the first page of Google. You probably have an influx of clients and a boost in revenue. All those blogs, white papers, website links, and digital marketing efforts are finally paying off. You’re successful enough that you don’t have time, or perhaps the will, to market yourself. After all you’re a success so that means you can take your foot off the pedal, right?
WRONG!
You may be tempted to put SEO on the backburner or cut costs, you think your competition is going to do the same? Not likely. Keeping the momentum going is more important than ever, especially if you’ve worked so hard to climb the Google rankings. Here are some good reasons why it’s important to keep SEO momentum going:

Reason 1

It’s Tougher To Start Again

You remember when you first started riding a bike? You were wobbly and shaky until you started to pick up momentum and then suddenly it was easier to balance and steer. SEO is kind of like that.

It’s a lot harder to start over again than to coast. Maybe you don’t need to try so hard to rank on certain keywords but it you stop altogether than it’s like falling off the bike. You’re back at square one.

Google keeps constant tabs on you when you’re constantly updating your website, blogging often, and creating great content. But when you stop SEO, Google stops coming around to your site often and even if you start all those SEO tasks again Google is slow to visit you because it’s not used to your updates.

Reason 2

Your website’s traffic will decline

AS we mentioned, SEO takes time to build up and requires a great content strategy and execution to maintain a great raking on Google.

While stopping all search engine optimization efforts won’t make your phones stop ringing – at least at first, it is inevitable your rankings will decline. Google will see your sight as less valuable and you won’t be as searchable and your conversions will decrease.

Though the decision is momentous and seemingly temporary, the impact it has on your rankings is longer-term than desired. It takes time to build your rank on search pages and it must be an ongoing practice to keep your content and backlinks fresh, and maintain a competitive edge within the marketplace.

You must keep your site from becoming stale in order to maintain a credible business in the eyes of search engines.

Reason 3

You Lose Valuable Insights About Your Customers

If you stop SEO then you lose valuable insight on what your customers are doing and how they behave on line.

Their interests, behavior patterns, and how they use your site are derived from analytical reports developed by your SEO team. If you don’t have that information, it because very difficult to make future predictions about your business.

Here’s how you can use this information to support your overall business goals:

Find patterns in users’ engagement to create content they truly care about identify opportunities for improving your website’s structure based on bounce rate, conversion paths, and more Identify business gaps and validate the need for new service or product offerings Define new campaigns and offerings based on interests

Google Changes It’s Criteria, so Should You

There are almost 4 billion search requests each day made on the biggest search engine – the only one that really matters because let’s be honest, nobody cares about Yahoo or Bing anymore. Because Google processes so many requests a great user experience is mandatory and so they constantly evolve to make their user experience better.

As they change their search criteria, what you used to do – keyword stuffing, tons of useless backlinks for example – no longer work. You have to remember Google’s job isn’t to get you to rank higher on its search engine but, it’s customers are all those people using it to search for information.

Those are the people Google caters to and wants to keep happy. You have to ensure your SEO goals align with Google’s –keeping your customers (And Google’s) happy.

The Competition Won’t Stop

Perhaps with your first place Google ranking you’re in a position to turn business away, but maybe your competitors are willing to hire more people or come up with alternate solutions to maintain their momentum.

We had previously discussed how Google rewards high-quality, fresh content – and if you stop nurturing your content creation, it’s only a matter of time before your competitors begin capturing traffic and potential customers that were once yours.

Conclusion

If you need some help determining the best SEO strategy for your business, talk to AJ Frey aka The Best SEO in Canada. We’ll guide you through the difficultly &; help you define the best course of action going forward and create a plan that is sustainable and effective.

Call Now 250-801-6588 or Contact US

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Myth #1 Link Building.

When Penguin 2.0 was released in 2013, it changed a lot of how ranking was done. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. This practice was known as link stuffing, and by doing this, your website would rank higher on Google. Building links is still a very important part of SEO, however you need relevant links that actually are important to your reader.

Nowadays, it is important to focus on the quality of links you are obtaining, rather than the quantity. Sometimes less can be more if you know how exactly to build links the proper way.

Too often, when businesses hire someone to do link building, they focus on the quantity of links rather than their quality. But linking is not a numbers game anymore. You should focus on having relevant and diverse sources that link to relevant pages. Remember Google wants your content and information to be useful. If the links are useless and don’t add any value then your page will be devalued.

Myth #2 Keywords and Meta Tags

Meta descriptions are coding attributes that concisely explain the contents of web pages. In other words, they are keywords. SEO experts use them to help categorize your website and different web pages. You’ve probably seen them before on Google’s search engine results pages where they’re commonly used as page previews.

In 2009, Google announced that meta descriptions and keywords didn’t have bearing on search engine ranking. That’s not to say that these descriptions aren’t important for SEO, though.

On the contrary, in fact: Meta descriptions present a major opportunity to separate yourself from your competition and convince searchers that your page is worth navigating to.

In fact, last year Google announced that it would be increasing the length of meta descriptions to allow for more descriptive snippets.

Myth #3 Home Page Content

Have you ever come across a homepage filled with paragraphs and paragraphs of writing? A lot of people believe that the more writing you have on your homepage the better.

However, your homepage content should be long enough to clarify who you are, what you do, where you’re located, your value proposition, and what visitors should do next. If you can do all that in less words the better. Visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused. So, this is also one of the important SEO Myths, that you have to know.

Myth #4 Local Content

If you’re a local business, optimizing for local search won’t only help you get found, but it will help you get found by people who are nearby and more likely to buy from you, aka your ideal customers.

Google believes, (correctly for the most part) people want to find answers, things, or people that are local. A hairdresser in New Jersey is no good to you if you live in San Francisco. And because SEO search ranking is becoming that much more cutthroat, local is that much more important. Looking forward, Google will continue to take steps to curate the best local content to the surface of search results.

So, these are the SEO Myths you have to follow while creating your website. If you need some help determining the best SEO strategy for your business, talk to one of our strategists at Rad Websites. We’ll guide you through the difficulty help you define the best course of action going forward and create a plan that is sustainable and effective.

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SEO Changes in 2018 So Far

1. Relevance 2.0

Increasingly, it’s getting harder to convince Google you have great content. There are a number of ways Google assesses content quality, one of them being Latent Semantic Indexing. By looking at millions of websites and keywords used in them, Google learns which terms are related and builds expectations as to the terms that are likely to appear in a given context. This helps Google decide whether a piece of content is “comprehensive.”

What Can You Do About It?

How do you make sure your content is actually useful to readers? By researching the top-ranking pages in your niche and looking for the features they share. You should also spend some serious time and money on creating amazing content.

2. The Rise Of Snippet Features

Are you assuming organic ranking is the way to get as much traffic as possible? Increasingly featured snippets are stealing searchers’ attention and clicks from organic listings.

What Can You Do About It?

With the evolution of snippet features, it’s critical that you track your rankings within these features, and monitor the features that show up for your keywords and are potentially stealing traffic from you. You can do this with a few different SEO tracking tools that will enhance your organic results.

3. Website Speed

How fast your website loads is increasingly important. But how fast is fast, exactly? Google expects pages to load in under three seconds. Yes, three seconds! That means you should always be testing and ensuring your website isn’t slowed down by heavy videos or bad hosting.

What Can You Do About It?

The first step you should take is Google’s page speed test. The test is integrated into Website Auditor and available in its free version. Just launch Website Auditor and create a project. Jump to Content Analysis and specify the page you’d like to test. In a moment, you’ll see a selection of on-page factors calculated for you.

4. Voice Search Is The Real Deal

Although in terms of SEO, Voice search is relatively new, it is gaining a lot of traction and will continue to be a big deal in the next couple of years, if not longer. Google reports that 55 percent of teens and 40 percent of adults use voice search daily; and. Voice search calls for a whole new keyword research routine: Voice searchers use normal, conversational sentences instead of the odd-sounding query lingo.

What can you do about it?

Again there are a couple of great tools to help you research which questions people are searching using voice. You should be doing your keyword research and make sure your website is in all your local directories. Location is going to be key. Talk to your SEO expert to find out what they are doing to get ready for voice search.

5. Mobile First

With the rise of voice search, over half of Google searches coming from mobile devices, the impending mobile-first index, and mobile-friendliness being a ranking factor, you simply can’t afford to ignore mobile SEO anymore.

What Can You Do About It?

It should be given by now that all your pages are mobile-friendly. Google’s mobile test is available in Website Auditor, under Content Analysis. Enter the URL of the page you’d like to test, switch to Technical factors, and scroll down to Page usability (Mobile).

6. Useless Backlinks

For years, links have been the trust signal for search engines — one that SEOs spent the most time on optimizing. But times are changing, and websites that have useless or are stuffing backlinks into their content won’t be ranked as highly on search engines.

What Can You Do About It?

In addition to a backlink checker, use a web monitoring tool to find mentions of your brand and products. You should be taking any useless links down as Google will penalize you for this.

Conclusion

If you have any questions about SEO changes or the upcoming trends give us a call at PLUR. We are happy to help you achieve Google greatness!

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